Jan 2023 – Jan 2024 · 1 yr · India · Hybrid

• DesignSubsystem is a Design Foundary, focuses on creating scalable design systems in Fonts, Graphic and UI. Current design systems don't respond to emotions, at max trigger emotions; we believe the future designs to respond to subversive clues of emotions and make subtle, unnoticeable changes to itself, that will lead to more conversion, response etc.

Apr 2022 – Feb 2023 · 10 mos · Bengaluru, Karnataka, India · Remote

Dec 2021 – Dec 2022 · 1 yr · Chennai, Tamil Nadu, India · On-site

Dec 2014 – Jan 2023 · 8 yrs 1 mo · On-site

• At SlickAccount, we believe finance should be simple, understandable and helpful for companies. We believe to automate finance wherever we can, from accounting to decision making.
• 1. Profitboard, on the other hand, focuses on profitability and cash flow issues of Services businesses and Tech businesses. It operates like a CFO and shows you problems with your finances. You can plan and do many projections and forecasting about your businesses. How a loan's EMI will impact your business, how a hiring with raises will impact your business. It'll remember and help you achieve all your goals. Be its project profitability, pricing decisions or anything else.
• Integrated with your Accounting Software, Bank, Payment Gateways, TimeSheets, CRM system, it shows exactly how much cash you can expect in your business.
• It also has amazing ways to budget, tag your transactions to activities and all, and budget for that. Probably the best budgeting software currently available.
• 2. SlickAccount GST Accounting Software is a simple accounting software for wholesalers, distributors, retailers, services companies alike. Very simple. Anyone in your business can easily operate, Generates all the desired reports from GSTRs to MCA & I-T filling documents.

Dec 2013 – Dec 2014 · 1 yr · On-site

• Managed and placed right resources to achieve a great product that customers love. Met customers, define product and bring ideas to work.
• Worked from idea to product and then organization.
• Built the core product without a background in Finance and almost no support from Finance people.
• Built the core database, architecture, double entry bookkeeping structure.
• Built a developer friendly, user friendly modules: on code and UX.
• Designed training modules for team.
• Simplified accounting philosophies for tech people.
• Met almost all customers physically through out India to realize the impact and customer take.

Sep 2007 – Sep 2009 · 2 yrs

• I did nearly everything a small startup owner need to do. I built websites, wrote business plans, did marketing, did presentation, delivered project to clients. Most importantly, I built the team which can stick to our united vision at any circumstances and keep on moving && not to forget also I was sweeping the floor of our office every morning. ha ha

Jun 2007 – Jul 2014 · 7 yrs 1 mo · Bangalore, India

• As the founder of 8i Creations, the second UX company in India, I spearheaded the research, experience, interaction design, and sketching for the company. Back when UX wasn't a common term, I created the vision for the company and networked with industry leaders to establish the brand. In 2007, I even designed a T-shirt marketing campaign to promote it.
• I conceptualized and developed the CardsUI and Interactive forms UI, which were revolutionary at the time. The Interactive forms allowed for doctor bookings in seconds, and users could see which doctor was chosen for them and why, leading to an enhanced experience of confidence, familiarity, and empathy.
• In 2009, I developed the contextual page path for websites and built one of the first chatbots. The contextual page path was a novel concept where we used the search term from Google search clicks to identify the best and shortest page flow for highest conversion. I also designed a framework for design decision making for productivity applications to help the team.
• As a specialist in Conversion Rate Optimization and Information Architecture design, I spearheaded game design and worked on both B2B and B2C UX. I advised clients on their website strategy, UX for marketing websites, SAAS applications, and internal software UX improvements for more productivity and employee satisfaction.
• I also developed our Project Management System, CRM, and Accounts Management S/W.