Annika Dunaway

Associate Consultant

Puerto de la Cruz, Canary Islands, Spain14 yrs 3 mos experience

AI Enabled

Key Highlights

Over a decade of CRM expertise with leading brands.
Passionate about customer-centric problem-solving.
Deep knowledge of psychology and neuroscience.

Stackforce AI infers this person is a CRM and Product Management expert in the Healthcare and SaaS industries.

Contact

Skills

Core Skills

Product ManagementCrmSales

Other Skills

AWS ServicesAgentic AIAppboyBrazeBraze Data ManagementCharlesConfluenceCreative ArtworkCustomer RetentionCustomer SuccessData AnalysisDutchE-CommerceEmail MarketingEnglish

About

With over a decade of expertise in CRM, I’ve had the privilege of working with leading brands like HBOmax and Niantic, startup incubators like Rocket Internet, and start-ups like Delivery Hero and Kaia Health. My journey has now led me into product management, where I can focus on solving real customer problems—something that has always driven my passion. I see AI, machine learning, and customer insights as the keys to unlocking exceptional user experiences. I’m hands-on and proactive, preferring to test, learn, and adjust rather than wait for the perfect moment. I believe in taking action and learning from it—it's better to try and adjust than to be stuck asking, "What if?" Alongside my passion for customer-centric problem-solving, I’ve added another arrow to my bow by deepening my knowledge of psychology and neuroscience. Understanding human behavior is key to designing intuitive, impactful products. It's all about creating seamless, intuitive experiences that foster long-term loyalty.

Experience

Fuse.cx

Lifecycle Marketing & Solutions Consultant

Aug 2025 – Present · 7 mos · Remote

> Develop end-to-end lifecycle strategies across onboarding, activation, retention, and winback.
> Build smooth, scalable user experiences in and beyond Braze — from dynamic templates to cross- channel journeys.
> Architect solutions that connect data, content, and messaging through clean event designs, APIs, and automation.
> Create reusable content systems for all our clients helping teams move faster with better personalization.
> Translate business goals into clear technical requirements and partner with client product, data, and engineering teams to get setups right.
> Set up experimentation frameworks and ongoing optimization programs with clear KPIs and learnings.
> Lead detailed solution design, QA, and implementation for complex CRM use cases (segmentation, Algolia integrations, content gateways, etc.).
> Keep delivery on track through structured workflows, documentation, and cross-team alignment.
> Drive product management for an internal, confidential platform: Defining features, flows, naming standards, and the foundations of the MVP.

Braze Data ManagementCustomer SuccessProduct ManagementMobile GrowthCRM

Axon parkinsons

Building Axon Parkinsons

Jun 2025 – Present · 9 mos · Remote

A patient-focused iOS app designed to support people living with Parkinson’s disease in their daily routines. The app helps users track symptoms, monitor medication, and stay informed through helpful articles and reminders. Built with SwiftUI and Firebase, Axon Parkinson prioritizes accessibility, data privacy, and practical support for patients and caregivers.
https://www.axon-parkinsons.app/

SwiftUIFirebaseiOS DevelopmentProduct Management

Aampe

Product Manager

Aug 2023 – Jun 2025 · 1 yr 10 mos · Puerto de la Cruz, Canary Islands, Spain · Remote

Planned and prioritized product features using Shape Up; wrote detailed pitches and translated them into actionable tickets for engineering.
Partnered closely with a product designer to deliver user-friendly, intuitive flows and reduce friction across the platform.
Synthesized customer feedback into product requirements; worked directly with early clients to onboard, troubleshoot, and guide them through a mindset shift toward agentic AI.
Collaborated cross-functionally with engineering, data science, and marketing to ship features, improve onboarding, and communicate product value.
Created all customer-facing materials (demo decks, onboarding, knowledge hub); bridged the gap between product development and user education.
Advocated for CRM managers internally to ensure product decisions supported real-world marketer workflows.
Authored thought leadership content on agentic AI; named a Top 25 Voice in Agentic AI by Thinkers360.

Product ManagementAgentic AICustomer Success

Phiture

Senior Growth Consultant & Product Owner

Nov 2021 – Jul 2023 · 1 yr 8 mos · Berlin, Deutschland

Product Owner BLayer: Phiture's in-house inApp builder tool
I create the strategy, plan features, and talk to our users for feedback and to understand what they need to include in the product. I organize the work of my developers, roadmap, tickets, etc. Additionally, I do the QA of all the features, lead demos, keep stakeholders up to date.
Squad lead: Doing my best to help my team members grow and support their career goals.
Client project delivery for our mobile app retention audits, CRM strategy, and technical integrations working with multiple clients simultaneously. I am working with small businesses and corporates alike.
Use mobile app analytics and attribution tools to build and investigate key user funnels, segmented retention charts, and behavioral analyses to find problems, opportunities, and campaign ideas for our clients
Develop strategic marketing automation roadmaps based on a detailed understanding of the client’s qualitative and quantitative data insights
Create and deliver presentations communicating growth opportunities to product, analytics, and executive leadership.
Scope detailed experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps
Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content
Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics)
Present and lead workshops at client onsite visits, weekly iteration calls, and one on one consultations that confidently communicate your expertise to both junior team members and executives
Helping junior and mid-level consultants to grow and support them in their career goals

Mobile GrowthProduct Management

Kaia health

Senior CRM Manager

Jul 2019 – Oct 2021 · 2 yrs 3 mos · München und Umgebung, Deutschland

"Our mission is to make the best-in-class therapy available to every chronic disease patient"
Leading all CRM activities within Kaia's product team
CRM tool implementation design and leading the implementation efforts
Implementation of B2B2C Strategy
Campaign planning and implementation
Customer lifecycle campaigns through all channels email, IAM, push notifications
Engagement campaigns
Segmentation
Analysis
CRM Automation with
Braze
AWS Services
SNS
Lambda
API
Cloudwatch

CRMBrazeAWS Services

8fit

Senior CRM Manager

Nov 2017 – Jun 2019 · 1 yr 7 mos · Berlin, Berlin, Deutschland

"Empower everyone to live a healthier, happier life."
Technical specialisation
Implementation of events and attributes
Diving deep into processes and workflow and amending when needed
Planning and implementing solutions to cover a host of challenges and time critical problems
Support of backend team
Campaign planning and implementation
Customer lifecycle campaigns through all channels email, IAM, push notifications
Promotional campaigns
Engagement campaigns
Segmentation
Analysis
Content ideation and execution with design and copywriting teams
Personalisation
A/B Testing
Product testing together with accountable teams
Experiments within campaigns and segments to improve KPIs

CRMEmail Marketing

Goeuro

CRM Manager & Product Owner

Jun 2016 – Nov 2017 · 1 yr 5 mos · Berlin und Umgebung, Deutschland

Make travel easy*
Project manage the set up of the CRM Channel
Implementation of Appboy (CRM tool) with different Teams
QA with VM on Jenkins (Web SDK)
QA of Events and Attributes sending on Charles (App SDK)
Template creation and implementation
CRM strategy planning and conceptualization for 10 European countries
Email and Mobile CRM
Preparation and implementation of triggered campaigns
Planning and sending Adhoc campaigns (Newsletter and promotion)
Analyze and interpret customer data and behaviour
Performance monitoring
Access data and query data in redshift and MySQL
Learning about API integration of subscription tools
A/B and Multivariant Testing Email and Push
Product manager for the CRM Tech team

CRMEmail Marketing

Delivery hero

Customer Relationship Manager

Jan 2015 – Jun 2016 · 1 yr 5 mos · Berlin und Umgebung, Deutschland

KPIs performance monitoring and optimisation, Daily-, Interface Report and Marketing Reports for pizza.de /Lieferheld
Plan, design and implement event campaigns (activation/ reactivation/ promotional newsletter) for pizza.de / Lieferheld
Analyse and optimise event campaigns for Lieferheld
A/B Testing (Email and push)
Evaluate success of CRM campaigns analysing the main CRM KPIs (e.g. OR, CTOR, CTR, orders, CVR)
Implementation of push notification campaigns, inApp Messaging and automated campaigns with Appboy (mobile CRM)
HTML templates redesigning and coding
Behavioural targeting
Support the training process of new team members

CRMEmail Marketing

Helpling gmbh / rocket internet

Junior CRM Manager

Feb 2014 – Jan 2015 · 11 mos · Berlin und Umgebung, Deutschland

Being in charge for the performance of selected countries: KPIs performance monitoring and optimization through Google Analytics, Daily and Interface Report and Marketing Reports.
Setup of new interfaces in UMS for international roll outs (sender/ transactional /sms)
Working close with the IT Department to set up the ESP System in the early stage of the company
Independently setup CRM campaigns (activation/ reactivation/ promotional newsletter) and other departments initiatives
Evaluate success of CRM campaigns analyzing the main CRM metrics
e.g. OR, CTOR, CTR, orders, CVR
Setup and analyse A/B Tests
Implement SQL queries for customer segmentation
HTML templates editing
Support the team / local offices in terms of quality assurance
Support the training process of new team members