Shraddha Sriram

Digital Marketing Specialist

Thane, Maharashtra, India15 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • 15+ years in B2B marketing strategy.
  • Expert in demand generation and brand management.
  • Proven track record of increasing lead generation.
Stackforce AI infers this person is a B2B Marketing Strategist with expertise in demand generation and brand management.

Contact

Skills

Core Skills

B2b Marketing StrategyDemand GenerationPr & CommunicationsCrisis CommunicationsBrand Management

Other Skills

Account MarketingAgentic AIAnalytical SkillsArtificial Intelligence (AI)B2B MarketingBrand AwarenessBrand StrategyBrandingBusiness-to-Business (B2B)Campaign ExecutionCampaign ManagementCampaign StrategiesCampaignsCommunicationCompetitive Analysis

About

To MSME Founders & CEOs: THE PROBLEM The "Feast or Famine" Cycle You have a solid product, but your growth is unpredictable. Your marketing likely suffers from:  Ad-hoc Tactics: Relying on "random acts of marketing" instead of a strategy.  The Pipeline Gap: Great months followed by dry spells.  The Identity Crisis: Struggling to balance immediate lead generation with long-term brand building. The hard truth: You don’t need more noise. You need a System. THE SOLUTION A System-First Approach Growth isn’t about luck; it’s about infrastructure. At Chakravyuh Labs, we replace chaos with engineered systems. We help MSMEs transition from reactive marketing to a System-First B2B Strategy that delivers on two fronts:  Business: Predictable revenue, lead generation, and pipeline velocity.  Brand: Market authority, reputation management, and trust. MY BACKGROUND 15+ Years Experience: Evolved from Public Relations to comprehensive B2B Marketing Strategy. I understand how to protect your reputation while aggressively driving demand. Philosophy: Data-driven strategy meets human-centric execution. CORE DELIVERABLES We partner with leadership teams to deploy:  Strategic Planning: Aligning marketing goals with business revenue.  Demand Generation: Building high-intent lead pipelines.  Account-Based Marketing (ABM): Precision targeting for high-value accounts.  Martech & CRM: Setting up the tech stack to automate growth. Let's Build Your System. If you are an MSME Founder tired of the chaos, let's have a conversation about bringing order to your growth. 🎤 SPEAKING: Open for Industry Summits, Panels, and Podcasts regarding B2B Systems & MSME Scaling.

Experience

Women in revenue

Member

Dec 2024Present · 1 yr 3 mos

B2B MarketingMarketing Strategy

Product marketing alliance

Member

Dec 2024Present · 1 yr 3 mos

Cmo alliance

Member

Nov 2024Present · 1 yr 4 mos

Demand GenerationB2B Marketing Strategy

Exit five

Member

Aug 2023Present · 2 yrs 7 mos · Burlington, VT

  • The leading community for B2B marketing professionals. Helping you build a successful career in B2B marketing through content and community. Find the newsletter, podcast, and join 3,500+ members at exitfive.com

Chakravyuh labs

B2B Marketing Strategist

Jan 2021Present · 5 yrs 2 mos · Thane, Maharashtra, India · Remote

  • Chakravyuh Labs - The Consumer Insights Think Tank
  • Chakravyuh Labs a dedicated space for deep thinkers, insight hunters, and professionals obsessed with why people buy, behave, and believe. In a world overwhelmed by dashboards and data dumps, we bring the focus back to human truth.
  • 🎯 What We Do
  • We decode consumer behavior across B2C, B2B, D2C, and hybrid models not just by asking what people do, but exploring why they do it. From psychological motivators and cultural signals to tech habits and economic shifts, we connect the dots between emotion, behavior, and value.
  • 🧠 Who This Is For
  • Consumer Insights Professionals, Market Researchers & Data Analysts, UX/CX & Human-Centered Design Experts, Marketing & Brand Leaders, Product & Growth Professionals
  • Anyone whose job is to understand people better and act on it.
  • Lead marketing for Chakravyuh Labs podcast, integrating Market Insights, CX, and Design Thinking, boosting audience engagement by 30% within 6 months through targeted content and influencer partnerships.
  • Drove strategic collaborations with industry experts, resulting in a 25% increase in qualified B2B leads.
  • Developed thought leadership content strategy, resulting in a 20% increase in organic engagement, grew podcast brand awareness expanding reach across LinkedIn and consumer insights and B2B Marketing professional communities.
Marketing CampaignsBrand AwarenessContent MarketingDigital StrategyMarketing AutomationSocial Media+2

Mitkat advisory services pvt ltd

Marketing Analyst

Aug 2019Dec 2020 · 1 yr 4 mos · Mumbai Metropolitan Region

  • Designed and executed integrated marketing strategies, increasing organic leads by 40% in 12 months.
  • Led demand generation via social, email, and events, contributing to a 40% YoY growth in pipeline.
  • Managed digital campaigns across email, CRM, webinars, and industry events, achieving a 3x boost in brand visibility.
  • Sourced 7+ thought leadership placements, securing features in top business publications.
  • Industry - Physical, Cyber, Environmental Security and Safety Risk Consulting
Marketing CampaignsCompetitive IntelligenceProduct MarketingCampaign ExecutionAccount MarketingCampaigns+16

Chakravyuh labs

Marketing Strategist

Aug 2018Jul 2019 · 11 mos · Mumbai Metropolitan Region

  • Launched Chakravyuh Labs as a consumer insights think tank.
  • Secured PR and marketing opportunities, resulting in 5+ industry event invitations.
  • Sourced 20+ consulting opportunities in consumer insights and B2B Marketing area
Marketing CampaignsCompetitive IntelligenceCampaignsCustomer ExperienceBrandingConsumer Behavior+12

Ketchum sampark

Senior Associate

Jul 2016Jul 2018 · 2 yrs · Mumbai Metropolitan Region

  • Developed and managed national PR campaigns for BFSI clients, securing top-tier media placements in business publications, increasing media coverage by 150%.
  • Led 10+ product launch campaigns, achieving 2x average industry reach.
  • Built and maintained relationships with 100+ media contacts, enhancing brand visibility, reputation management and crisis response.
  • Executed crisis communication strategies, protecting brand reputation across top-tier business media.
  • Developed research briefs, translating consumer insights into data-driven messaging strategies.
  • Industry - BFSI
Marketing CampaignsCompetitive IntelligencePR & CommunicationsCustomer ExperienceBrandingConsumer Behavior+8

Pressman pr

Public Relations Account Executive

Feb 2015Jun 2016 · 1 yr 4 mos · Mumbai Area, India

  • Implemented PR strategies for agriculture, BFSI, and consumer goods, increasing client media mentions by 70%.
  • Organized 20+ national/international media events, strengthening client positioning.
  • Industries - Agriculture, BFSI, Import and Exports (Fruits), Consumer Goods and Start-Ups
Marketing CampaignsCompetitive IntelligenceBrand ManagementStrategic CommunicationsThought LeadershipTeam Management+4

Sound relations

Senior Executive – Client and Media Relations

Jun 2011Feb 2015 · 3 yrs 8 mos · Mumbai, Maharashtra, India

  • Managed PR for diverse sectors, executing 30+ campaigns and increasing client share of voice by 70%.
  • Industries - Consumer Goods, Hotels and Restaurants, Art Exhibitions, IT Education, Real Estate, Startups, Wines, Games, Transport and Hotel Industry associations
Marketing CampaignsCompetitive IntelligenceBrand ManagementPR & CommunicationsPress ConferencesStrategic Communications+1

University of sussex

Mumbai Co-ordinator

Mar 2010Jan 2011 · 10 mos · Andheri

  • Counseled and managed admissions for 40+ students, achieving a 70% successful placement rate.
  • Industry - Education
BrandingStrategic PartnershipsTrade ShowsCommunicationDemand GenerationEvent Management

Education

Jamnalal Bajaj Institute of Management Studies (JBIMS)

Master in Marketing Managment

Jan 2015Jan 2018

KC College of Management Studies, Churchgate Campus

PGDAPR

Jan 2010Jan 2011

Shreemati Nathibai Damodar Thackersey Women's University

MA — Economics

Landmark

The Landmark Forum — Self-development program

Jan 2015Jan 2015

Landmark

Advanced Course — Self-development program

Feb 2015Feb 2015

Landmark

Self-Expression and Leadership Program — Self-development program

Jun 2015Sep 2015

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