Oct 2022 – Sep 2025 · 2 yrs 11 mos · Tokyo, Japan

Sep 2020 – Sep 2022 · 2 yrs · Tokyo, Japan

Sep 2017 – Apr 2022 · 4 yrs 7 mos · Tokyo, Japan

• Working closely with Japan country manager, take full responsibility for Japan marketing activities, including strategy planning and execution of field marketing, demand generations, and marketing communications.
• Work with Field Sales, Sales Development and Account Management teams to deliver results for regional financial goals.
• Provide local insights with various team in HQ (San Francisco) and ensure local needs are incorporated.
• Establish and proactively manage regional budget, being vigilant in tracking; evaluate results against goals.

Oct 2014 – Aug 2017 · 2 yrs 10 mos · Tokyo, Tokyo, Japan

• Develop and execute partner marketing strategy that align with partner goals.
• Tactical execution of quarterly marketing plans by building cross functional execution teams.
• Develop product positioning and messaging that differentiates Lookout with the partner.
• Project manages partner Go-To-Market initiatives.

Aug 2013 – Sep 2014 · 1 yr 1 mo

• Responsible for for Endpoint Security & Backup solutions
• Define the market space for Symantec’s Endpoint Security and Backup products by leveraging on an in-depth knowledge of the Commercial (SMB) segment.
• Own the overall business performance of assigned products.
• Engage with product management, sales, corporate marketing, sales enablement, channel marketing and other cross-functional teams to define and execute go-to-market strategies and product launches that drive revenue.

Aug 2012 – Jul 2013 · 11 mos

• Responsible for SMB and .Cloud products at Symantec Japan.
• Conduct Market Research and undertake competitive Intelligence.
• Drive the Product Roadmap for Japan
• Develop Product Promotions to drive uptake of services and progress pipeline.
• Product and Market Evangelists for the SMB &.cloud business
• Successfully launched Symantec Endpoint Protection SBE 2013, which is cloud-based endpoint security service. The service was introduced to Japan market for the first time.
• Developed and executed Go-To-Market strategy.
• Coordinated and executed partner enablement training sessions.
• Also take full responsibility in product marketing for Symantec’s other cloud-based services, such as Online backup, Email security, Web security and Archiving services

Nov 2010 – Aug 2012 · 1 yr 9 mos

• SMB Security Solutions
• Responsible for partner enablement. Planned and executed seminars and events to enable channel partners on Symantec’s endpoint security products.
• Helped account managers build and execute sales strategy from a product marketing point of view
• Accounts include Otsuka-Shokai, Ricoh, Softbank and Daiwabo Information System

Feb 2007 – Nov 2010 · 3 yrs 9 mos

• Successfully launched series of consumer packaged security product “Virus Buster” from version 2008 to 2011.
• Took full responsibility in the series of product launches
• Obtained #1 market share in the category from28% in CY2007 to 47% CY2010 (\6,758M target)
• Developed a partnership with American Home Insurance (insurance company). Developed a new service (credit card insurance) for security SW users
• Developed a partnership with Google. Successfully launched Google Toolbar collaboration in the product.

Jun 2004 – Dec 2006 · 2 yrs 6 mos

• Product Manager, Windows Business Group
• Played a key role for Windows Vista launch
• Developed a new online sales program for Windows Vista, Windows Anytime Upgrade, and Windows Upgrade Advisor, by working closely with HQ product management team
• Launched “Windows 20th Anniversary Package” (special edition of Windows XP OS software package)
• The launch was recognized as one of the first Japan original marketing efforts at Microsoft Japan.
• Took full responsibility in the product launch ; PR, website and collateral creation, and sales promotion/campaign management.
• Partner engagement experience
• Led the entire co-marketing website program with Intel Corporation to reach out and influence PC beginners to use PC more
• Resulted in high satisfaction rate and increased PC usage intention; 88% satisfied with the web content and 55% tried PC activities featured in the content

Oct 2003 – May 2004 · 7 mos

• Product Manager, Microsoft Business Solutions (Microsoft Dynamics)
• Developed market entry strategy for Microsoft Business Solutions Japan by working closely with McKinsey consultants. The deliverables included market opportunity analysis, competitive analysis, localization requirements and risk assessment.

Sep 2002 – Jun 2003 · 9 mos

• Online Advertising Campaign Coordinator, MSN Sales & Operations
• Working experience in Microsoft headquarter at Seattle, WA, US
• Managed advertising campaigns for more than 40 accounts located in US east coast. Key accounts included GE, Cingular Wireless and Kraft
• Improved the operational efficacy by providing process guidance to cross-functional teams.

Sep 1998 – Jun 2000 · 1 yr 9 mos

• Sales Representative, Software Sales Department
• Managed 4500 client accounts and improved client tracking and service by reorganizing client database.

Apr 1998 – Aug 1998 · 4 mos

• Customer Service Representative, Internet Department
• Acted as a key point of contact for customer support team.