Kirthan Ramesh

Digital Marketing Specialist

Chennai, Tamil Nadu, India8 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming customer feedback into marketing strategies.
Proven track record in executing successful digital marketing campaigns.
Strong background in content creation and customer engagement.

Stackforce AI infers this person is a SaaS marketing expert with a focus on customer advocacy and engagement.

Contact

Skills

Core Skills

Product MarketingContent StrategyMarketing AnalyticsCustomer EngagementDigital MarketingContent Marketing

Other Skills

ArduinoB2B MarketingBloggingContent CreationContent ManagementCopywritingCritical ThinkingCustomer ServiceEmail MarketingGoogle AnalyticsInbound MarketingIntegrated MarketingLead GenerationLeadershipLinkedin Marketing

About

Hi, I'm Kirthan! I was that kid who, when asked what I wanted to become when I grew up, would respond with the usual 'Doctor' or 'Engineer' or sometimes the unconventional 'Scientist' or 'Astronaut'. I eventually went on to get a degree in Electrical and Electronics Engineering. But I've always had a penchant for stories, writing, and all things creative. It was at my first job that I discovered the world of marketing and haven't looked back since. Today, I work at the intersection of customer marketing, advocacy, and engagement - building scalable advocacy programs and turning authentic customer feedback into strategic growth levers. Whether it's a one-line quote, a product review, or a data-backed case study, I love transforming customer experiences into compelling stories. I also run customer feedback programs, capture customer insights, and build a referenceable pool of champions. I’m deeply passionate about the craft of marketing and the people it connects. If you want to talk about books, writing, customer storytelling—or marketing in general—I’m just an email away - kirthan.ramesh@gmail.com.

Experience

Freshworks

3 roles

Lead - Customer Marketing

Promoted

Jul 2025 – Present · 8 mos

Customer Marketing Specialist - Advocacy

Jan 2023 – Jul 2025 · 2 yrs 6 mos

Segment Marketing Specialist

Jul 2021 – Dec 2022 · 1 yr 5 mos

Kaar technologies

2 roles

Product Marketer - KTern

Mar 2019 – Apr 2021 · 2 yrs 1 mo

Identification of ideal customer profile and analysis of product-market fit through market research
Strategizing and executing the complete product content creation and distribution strategy. This includes ToFU, MoFU, and BoFU content marketing activities to acquire, nurture and retain customers
Continuously monitoring, analyzing and improving the SEO strategy to rank on the first page of SERP for several target keywords
Co-ordinating and exploring mutual synergies with various KTern Partners across the globe
Ideating and conducting targeted webinars and lead-generation campaigns for SAP customers and partners across the globe
Establishing KTern’s social media presence to improve product positioning & branding
Working closely with product engineering, sales and customer success teams to identify the product's value in the market

Market ResearchContent MarketingSEOWebinarsSocial MediaProduct Marketing+1

Digital Marketing Specialist

Nov 2017 – Mar 2019 · 1 yr 4 mos

Developed and maintained a database of 20K+ contacts across 5 countries and 6 industry verticals
Developed and executed the Email Marketing strategy for lead generation and customer retention
Handled the LinkedIn Company page (Kaar Technologies) to raise brand awareness and increased the follower count from 5K+ to 10K+
Author of 40+ Blogs and Whitepapers on SAP Solutions & KCloud by collaborating with several SAP consultants and Subject Matter Experts
Developed case studies for various SAP S/4HANA Implementation and Rollout projects
Co-ordinated and featured in an initiative called Kaar Talks, a series of videos explaining SAP Solutions
Conducted SAP S/4HANA webinars with a combined viewership of 1500+ attendees across fifteen countries for lead generation
Organized a Technological Event for Kaar Tech Oman (COMEX'19) with a footfall of 200+ potential prospects

Email MarketingContent CreationSocial Media ManagementLead GenerationDigital Marketing