Sai Kumar L S

Product Marketing Manager

Hyderabad, Telangana, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving revenue growth for B2B SaaS.
Proven track record in go-to-market strategy development.
Skilled in cross-functional collaboration for product launches.

Stackforce AI infers this person is a Product Marketing Leader in the B2B SaaS industry.

Contact

Skills

Core Skills

Go-to-market (gtm) StrategyProduct MarketingB2b Saas Marketing

Other Skills

ActiveCampaignAdvertisingAnalyticsB2B MarketingB2B Marketing StrategyBing AdsBusiness AnalysisBusiness Intelligence (BI)Competitive AnalysisContent MarketingContent and communicationConversion OptimizationCross-Functional CollaborationCustomer AcquisitionCustomer success stories

About

Passionate Product Marketing Leader with a track record of driving revenue growth and accelerating product adoption across global B2B SaaS and Cloud businesses. Known for building strategic GTM playbooks that deliver measurable impact — from launch to customer lifecycle engagement. My expertise spans the full spectrum of go-to-market strategy, messaging frameworks, and competitive analysis, backed by hands-on execution across product launches, partner marketing, and sales enablement. Skilled in customer journey mapping, account-based marketing (ABM), and demand generation programs, I collaborate with product, sales, and engineering teams to translate insights into scalable growth strategies. Familiar with frameworks like MEDDIC, ABM, and value-based positioning to ensure alignment between pipeline impact and customer success. • Led cross-functional campaigns that improved pipeline creation and conversion by 25% in B2B SaaS products. • Developed partner co-marketing strategies that scaled adoption across enterprise accounts, boosting regional revenue growth. • Built competitive intelligence dashboards to influence product roadmap decisions and sharpen value propositions against major competitors. • Drove measurable brand impact through data-driven storytelling, product differentiation, and multi-channel GTM campaigns in high-growth markets.

Experience

Zoho corporation

4 roles

Lead - Regional Marketing

Promoted

Sep 2023 – Present · 2 yrs 6 mos

Strategic planning and execution: Leading the global marketing strategy, ensuring alignment with the company's overall business objectives. Develop and manage comprehensive marketing plans that leverage both traditional and digital channels.
Market analysis and insights: Conduct in-depth local market research and competitive analysis to identify emerging trends and opportunities. Provide actionable insights and recommendations to senior leadership to inform strategic decisions.
Global campaign management: Design, implement, and oversee global marketing campaigns, ensuring consistent messaging and branding across all regions. Coordinate with regional marketing teams to tailor campaigns to local markets while maintaining global coherence.
Partnership and collaboration: Foster and manage strategic partnerships with key stakeholders, including partners, vendors, and industry influencers. Collaborate with partners to co-create marketing initiatives that drive mutual growth and success.
Performance measurement and optimization: Develop and monitor KPIs to measure the effectiveness of marketing efforts. Utilize data analytics to optimize campaigns and strategies for maximum ROI and continuous improvement.
Team leadership and development: Mentor and guide junior marketing analysts, providing training and development opportunities to build a high-performing marketing team. Foster a collaborative and innovative team culture.
Global event coordination: Plan and manage global partner events, conferences, and webinars. Work closely with the sales team to ensure seamless execution and maximize event impact.
Content and communication: Oversee the creation of high-quality marketing content to ensure effective communication of marketing initiatives.
Innovation and trends: Stay abreast of the latest marketing technologies, trends, and best practices. Implement innovative approaches to enhance marketing effectiveness and drive business growth.

Strategic planningMarket analysisGlobal campaign managementPartnership and collaborationPerformance measurementTeam leadership+5

Geo Marketing Manager

Promoted

Dec 2021 – Jul 2024 · 2 yrs 7 mos

I'm responsible for planning and managing marketing-related efforts within the parameters of the available funds and deadlines.
I collaborate with partners to develop joint marketing strategies based on competition and market trends.
I oversee presentation creation and provide partners with product training as necessary.
I develop KPI reports to share with partners on a timely basis to secure future revenue streams and contribute to revenue growth.
I analyze data across multiple channels and marketing methods to determine the most effective strategies that will provide the maximum ROI.
I maintain marketing sections within the partner portal.
I work with partners to develop jointly branded customer success stories, solution briefs, and reviews that highlight both the companies’ value proposition from a technology/services perspective.
I collaborate with the sales team to support partner events and manage partner marketing communications.