Jan 2025 – Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Growth Analyst with hands-on experience in lifecycle marketing, user segmentation, and event schema design, leveraging data to craft impactful campaign strategies. Proven ability to optimize user journeys and drive targeted engagement across onboarding, retention, and reactivation stages.
• Built multi-channel onboarding and feature adoption journeys across email, in-app, and push for an Interview AI platform, resulting in 23% more feature adoption in a week
• Proposed new segments and optimized lifecycle flows to improve NPS and app ratings, leading to 112 additional Play Store ratings for a stock brokerage app.
• Designed multilingual onboarding and cart abandonment workflows for an international student exchange platform.
• Mapped trial and paid user journeys to identify and implement engagement opportunities for a women’s fitness app, resulting in 14% upliftment conversions from trial to paid user membership
• Created onboarding and cart flows with dynamic personalization for a golf learning application.
• Defined event triggers and built activity-based workflows for a goal-setting fitness app.
• Improved sender DNS reputation from low to medium category through domain warm-up practice for a digital loan provider, followed by launching educational email sequences.