May 2023 – May 2025 · 2 yrs · New Delhi, Delhi, India · Hybrid

• Leading the frontline at Fragmatic, an innovative B2B personalization SaaS platform. Currently, in private beta, Fragmatic promises to revolutionize how businesses personalize their customer interactions and experiences.
• Wearing multiple hats of product management, marketing, customer (beta user) success, and sales.
• Our vision is that Fragmatic will deliver hyper-personalized (individualized) digital experiences for B2B at scale, driving customer engagement and business growth. All driven by data & ML.
• beta@fragmatic.io - for private beta access.

Dec 2020 – Jan 2023 · 2 yrs 1 mo · New Delhi, Delhi, India

Sep 2017 – Jan 2020 · 2 yrs 4 mos · Greater Delhi Area

• Led business expansion initiatives (short-term & long-term), brand & communication strategies, directly impacting top-line.
• Managed strategy to generate new revenue opportunities with clients, thus increasing existing account revenue.
• Identified new business opportunities to package with key service offerings to drive future agency growth.
• Managed the P/L for the organization, increasing profitability.
• Led strategic communication across various digital channels (search, website & social) analyzing consumer insights and their digital purchase/discovery journey, increasing website traffic and 1st-page search engine visibility.
• Managed people operations, forecasted hiring needs, managed programs to increase KPIs, and managing attrition.
• About OpenSense Labs: A Drupal-based service agency catering to clients primarily in Media & Publishing, Travel & Tourism, and Higher-Ed verticals. Key service offerings include product engineering, Drupal development, and staff augmentation

Feb 2013 – Aug 2017 · 4 yrs 6 mos · Greater Delhi Area

• Led the digital strategy team to create multichannel visibility across geographies.
• Responsible for setting up and leading business development initiatives.
• Created new partnerships and liaisons with external organizations for effective growth of the product.
• Provided leadership and mentoring for Business Development, Product Management, Client Support, User Experience team.
• Designed and implemented processes to enhance sales productivity both at the product level and team member level, via identification of pipelines, CRM Tools.
• Headed the UX Team to create product features with increased stickiness to engage consumers effectively.
• Increased client retention through understanding product level drawbacks and increasing and implementing new client support channels.
• Responsible for talent acquisition for key positions
• About RankWatch: A SaaS-based Organic Marketing Intelligence Platform that creates products for digital marketers for global usage to increase business for SMEs and brands alike

Dec 2011 – Feb 2013 · 1 yr 2 mos · New Delhi Area, India

Aug 2011 – Dec 2011 · 4 mos · New Delhi Area, India

Jul 2009 – Jul 2009 · 0 mo · Jaipur Area, India

Apr 2009 – May 2009 · 1 mo · Mumbai Area, India

Jul 2008 – Aug 2008 · 1 mo · New Delhi Area, India