Feb 2024 – Sep 2024 · 7 mos · Mumbai, Maharashtra, India · On-site

• "The Job"
• Brand Building for Hair care - Sunsilk
• Focus on the 3Ps of Marketing - Price, Place, Promotion
• Drive Network Management: Responsible for independently run pack networks, in collaboration with R&D, SUIT, Factory, SC, and finance to make sure that the new packs land OTIF and stock availability.
• Portfolio Management: Drive partnerships with respective CM partners for GT, MT & E-Comm to create and execute effective plans for overall portfolio management.
• Performance tracking: Track and report the performance of the overall portfolio – sales data, stock reports, penetration, market share, and brand health.
• Market Insights: Effectively insight mining of regional markets, competition, and consumers to plan and execute deployment.
• Media: Work with media teams and other stakeholders to deploy effective communication for Sunsilk across traditional and new-age media platforms. Manage digital, influencer, and social media presence of Sunsilk, in coordination with agencies.

Oct 2021 – Mar 2024 · 2 yrs 5 mos · Mumbai, Maharashtra, India · On-site

• "Getting Leverised"
• Learning the E-Commerce and Marketing Ropes at HUL
• Part of the wider MT Centre of Excellence team responsible for enabling better decision making, automation & media efficiencies.
• Led performance marketing strategies for major brands like Lakmé, Dove, TRESemmé, and Indulekha on Amazon & Purplle, with spends exceeding INR XX Cr.
• Collaborated with Brand and Customer Planning teams to drive sales uplift. Achieved 3X better CTRs with search density strategy at 23% Lower costs, Pushed
• ROAS by 66% with deployment of ASIN seller crawler on Lakmé. Systemically improve Best Seller Rankings of key packs on Amazon.
• Clocked highest ever event share on makeup at XX% along with clocking in the highest ever offtake contributing to Lakmé Makeup becoming the #1 brand on platform for the first time ever.
• Drove MS gains by ++BPS on Sunsilk Serums launch
• taking our serums share from a XX% to XX%. Achieved a hat-trick strategy of scaling up spends, while maintaining ROAS & SOV with high cost efficiencies resulting in Indulekha hair oil growth by +XX% & Dove
• shampoo by +XX%.
• New Launches on Purplle i.e. Dove Curls grew by X% from launch delta, Indulekha grew by X% from launch, while ROAS was maintained at X with a ~XX%+ contribution of sales attributed to search.
• Achieved XX% growth in ad spends and XX% growth in sales YoY, on Purplle Hair Care orders were pushed by X. Order volume on Dove hair grew by XX% & On TRESemmé spiked by XX%.

Jun 2021 – Oct 2021 · 4 mos · Bengaluru, Karnataka, India

• Responsible for driving scale on L'oréal Skin, Makeup & Hair Care strategically across marketplace and address their channel priorities & drive growth.
• End to End campaign planning and execution on Amazon & Flipkart with monthly spends of 1 cr, to maintain brand’s share of voice as well as deliver incremental units and return on ad spent.
• Achieved 2x ROAS on e-commerce platforms and overachieved sale target for L’Oréal Hair Color by 20% during the prime day sale maintaining a ROAS of 4.

Sep 2020 – Jun 2021 · 9 mos

• Managing enterprise & legacy paid search accounts for online retailers from Categories including, Health & Personal care, Skin & Beauty care, Home & kitchen, Grocery & Gourmet, Ayurveda with annual managed spends of up to 8 Cr across Amazon & Flipkart.
•  Leading TVC impact campaigns across AMS & Flipkart.
•  Drove full Funnel Class 1 & Search launch plan.
•  Accountable for Quarterly/Monthly Business Review meeting and showcase business growth.
•  Scale and review performance root-cause analysis.
•  Utilized ARA (Amazon Retail Analytics), Amazon Pi & AAM (Drona) to extract results-driving insights to present AMS (Amazon Marketing Services) as vital value addition.
•  Active Part of the hiring team, responsible for conducting interviews testing business acumen and team & client empathy.

Jul 2019 – Sep 2020 · 1 yr 2 mos

• Role focussed around digital ad-operations of client accounts and interaction with various stakeholders, understand client goals and develop strategies for increasing transactions/installs/leads.
• Understanding and utilizing organizational behaviour and use EQ for productive relationships,
• Understand Strategic insights and their implications.
• Managing all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into
• further -sales and marketing opportunities, and effectively communicating this to client.

Dec 2018 – Jul 2019 · 7 mos · Gurgaon, India