Jan 2022 – Jan 2024 · 2 yrs · New York, United States

• Grew YouTube’s long term revenue by x% and YTT by y% by leading YT’s ad inventory and working closely with UX, engineers and cross-functional teams (GTM, GPL, sales, marketing, press…) to design, pilot and implement multiple user-facing and backend products/initiatives to enable the sustainable growth of YouTube ads and optimize ad revenue by maximizing ad load while minimizing impact on user experience and organic metrics (YTT, WTH etc.), thus maximizing value for users, advertisers and creators (across existing and emerging markets and surfaces such as shorts and CTV).
• ♣ Improving the ads experience on YT using ML and AI to personalize ad load across YouTube to each individual user, accounting for the user’s engagement with YouTube, their intent, their journey, and their context (channel, demographics,
• geography, etc.)
• ♣ Owning the release of user facing products (used by 1B+ users) that aim to decrease ad interruption and improve user perceived/observed ad load (e.g. deeper ad-pods and skip-to-next on instream, timer countdown on CTV)
• ♣ Building the E2E analytics ad supply and demand funnel and analyzing YT’s entire inventory landscape to maximize monetized, filled, and approved opportunities and to determine low hanging fruit for improving supply utilization (e.g. finding new high-touch organic engagement opportunities for monetization on Explore tab, Subscriptions tab, Home page chips, etc.)

Nov 2019 – Aug 2021 · 1 yr 9 mos

• Product Manager, Marketplace (UAE and KSA)
• ♣Developed the Marketplace’s vision and strategy for product pricing and selection along with its implementation roadmap
• ♣Proposed the Buy Box strategy, detailing the phase 1 algorithm as well as the longer-term vision leveraging advanced analytics to foster and sustain seller competition and stellar customer experience, and maximize Carrefour sales and profits
• ♣Lead and developed the promotional campaigns design and execution framework for big events such as Black Friday
• ♣Defined product selection, KVCs and KVIs which ended up comprising >80% of GMV, 75% of orders, and 50% of GV
• ♣Owned the requirements and development of seller facing and reporting tools (promotion engine, automatic repricing, timebound sales, etc.) and worked with product owners, developers, and testers on implementation
• ♣Defined and implemented initiatives to improve customer experience (e.g. seller price abuse, fake discounts)
• ♣Defined KPIs and performed continuous performance management activities
• Product Manager, B2B Customer Experience and Management
• ♣Led a cross-functional team and adopted agile practices to build an online Carrefour platform (online and mobile/tablet app) for B2B customers
• ♣Conducted market and user needs analysis, and analyzed the end-to-end customer journey and assessed the effectiveness of product strategies at each customer touchpoint
• ♣Developed product requirements, product MVPs and associated roadmaps while understanding the systems’ architecture, and defined epics, features, and user stories in Jira
• ♣Led and facilitated the products’ implementation, including release planning, sprint planning and retrospectives

Jun 2019 – Oct 2019 · 4 mos · United Arab Emirates

• Drove increased sales and revenues, and reduced costs by, among others:
• ♣Managing a team of category marketing leads and site merchandisers
• ♣Identifying, defining, and implementing category-specific initiatives to drive site visits and conversion rates
• ♣Continuously analyzing key metrics of sales, conversions, margins, and marketing ROI, and making quick fixes to hit business targets
• ♣Working with digital marketing, brand marketing and site merchandise teams to identify products and offers to market and analyze their performance across marketing channels
• ♣Identifying and onboarding big brands and suppliers as well as negotiating existing arrangements for cost optimization

Jan 2017 – Dec 2018 · 1 yr 11 mos · Madrid, Spain

• ♣Developed an instant cosmetic consultation startup that advices women in Saudi Arabia, in less than one minute, which beauty products to purchase based on data collected, new trends, their mood, skin tone, eyes shape, hair color and outfit for the day through an online mobile platform . Post that, users can buy the recommended products and get it delivered within a day or two.
• ♣ Value Proposition: JFY provides instant make up consultation for women in Saudi Arabia that is personalized and engaging through a recommendation engine.

Jan 2017 – Sep 2017 · 8 mos · Madrid Area, Spain

• ♣ Started a gamification startup that provides personalized cyber security trainings for companies in the Gulf Area.
• ♣ Gamico creates an engaging learning process where complex concepts are translated into meaningful practical trainings related to day to day scenarios.

Jan 2015 – Mar 2016 · 1 yr 2 mos · Khalifa International Stadium Doha

• ♣ Partnered in a core development project of 2022 FIFA World Cup stadium
• ♣ Led a nine-member team to design new strategy to accelerate works using Primavera Planning Software.
• ♣ Improved design of shop drawings using a 3D AutoCAD model maintaining design standard of scope.
• ♣ Solved site issues by following up with Dar Al Hadassah and Aspire client to ensure on-time completion.
• ♣ Analyzed and negotiated over 40 million QAR EVERSENDAI Subcontractor claims.

Jan 2014 – Jan 2015 · 1 yr · Lebanon, Beirut

• ♣ Developed a bill of quantities to bid on QASSIM, ALJOUF Airports and Riyadh’s Metro projects.
• ♣ Saved 40% in material budget by dealing with suppliers located in Riyadh.
• ♣ Interviewed over 200 engineers and foremen in AUB career fair.

Sep 2012 – Jun 2013 · 9 mos

• Residential Complex-3D precast concrete-
• ♣ Liaised with CEO to increase productivity by 30% and reviewed productivity baseline.
• ♣ Lowered construction cost and duration by integrating a 3D precast concrete model design.

Jun 2012 – Aug 2012 · 2 mos · Doha, Qatar