Atul Tirkey — Co-Founder

I spent 12 years building fintech and e-commerce products (Jio Payments, Cashfree, CredAble) and still watched my own DTC brand bleed $4k on a single stock-out no one spotted for 3 days. Not because we weren't checking. Because we were checking five platforms separately, comparing spreadsheets, and hoping we'd notice in time. We didn't. So I built Niblin — proactive analytics for e-commerce. It monitors every metric across Shopify, Amazon, Google, Meta, and inventory, detects when something changes, tells you why it changed, and shows you what to fix. Before you even open your laptop. Morning review goes from 1–2 hours to 10 minutes. Problems get caught on day 1, not day 3. At-risk customers show up with names, emails, and revenue at stake — not as a line on a chart you missed. Today 17 DTC brands running $1–20M use Niblin to reclaim 10+ hours/week, replace 3–5 tools, and stop costly problems within 24 hours. IIT Kanpur · IIM Ahmedabad · Perpetual builder who believes mid-market brands deserve the same real-time intelligence as the giants — without hiring a data team.

Stackforce AI infers this person is a Fintech and E-commerce analytics expert with a strong SaaS background.

Location: Mumbai, Maharashtra, India

Experience: 10 yrs