Nov 2025 – Present · 4 mos · On-site

• Key Responsibilities & Achievements:
• 1.Built and scaled business teams across livestreaming operations and offline KA/distributor channels in Malaysia & Singapore
• 2.Acted as a strategic HR partner in business meetings to analyze people-related challenges, align manpower strategy, and support business decision-making
• 3.Optimized organization structure & manpower efficiency, contributing to improved margin and reduced labor cost ratio
• 4.Designed and implemented performance management solutions to motivate and activate team performance
• 5.Supported offline retail expansion (Guardian, Watsons) from a talent and organizational capability perspective
• 6.Improved recruitment efficiency by enhancing processes, building pipelines, and strengthening employer branding
• 7.Provided HR analytics & people insights to help the business identify bottlenecks and improve operational productivity
• 8.Enhanced team culture and engagement to support rapid business growth and cross-country collaboration
• 9.Ensured Southeast Asia compliance across Malaysia,Thailand, Indonesia, Philippines,and Vietnam.

Aug 2025 – Nov 2025 · 3 mos · On-site

• Lead offline key account development for beauty & skincare category in Malaysia, focusing on large-scale retail chains.
• Conduct trade terms agreement (TTA) negotiations, covering payment terms, rebates, A&P support, display costs, and promotional strategies.
• Analyze offline retail market opportunities and competitive landscape to define channel entry strategy.
• Coordinate with marketing, supply chain, and finance to align offline sales initiatives with brand objectives.
• Build pipeline of potential KA customers and establish initial contact for partnership opportunities.

Aug 2024 – Sep 2025 · 1 yr 1 mo · On-site

• Local Recruitment Management: Lead the recruitment process in Malaysia and Thailand, managing a team of two recruiters. Responsible for recruitment delivery across influencer marketing, offline channels, and live-streaming departments, achieving a monthly hiring target of 6+ employees and successfully building the local team from 0 to 1.
• Data-Driven Recruitment Analysis: Establish a recruitment tracking system, conducting daily, weekly, and monthly data analysis to identify bottlenecks and improve recruitment efficiency. Perform quarterly funnel analysis to optimize channel effectiveness.
• Employment Compliance Management: Collaborate with legal and SSC teams to implement employment compliance frameworks in Malaysia and Thailand, including reviewing contract types, leave policies, and employee benefits, ensuring 0-to-1 compliance implementation.
• Employee Training: Develop training programs for new overseas employees, organize training materials, and serve as an internal trainer to educate employees on company policies and HR regulations.
• Performance Management: Conduct monthly performance reviews for the top and bottom 20% of employees, provide coaching for low-performing employees, and implement performance-based exit mechanisms. Optimize performance evaluation criteria for overseas employees.
• Employee Relations Management: Handle daily employee complaints with a 100% resolution and closure rate, ensuring a positive work environment.
• Project Experience
• 1. Southeast Asia Employment Compliance Project (0-1 Implementation): Led the review and implementation of employment compliance policies across Malaysia, Thailand, Vietnam, the Philippines, and Indonesia, ensuring labor contract and policy standardization.
• 2. Annual Talent Review Project: Conducted annual talent assessments to optimize workforce structure and support business growth.