Jul 2025 – Present · 8 mos

• Accounts: Pinterest & Epidemic Sound
• B2B: GTM Strategy | B2C: Consumer Brand Growth
• Key Responsibilities
• Strategic Planning & Execution: Direct end-to-end media planning, converting client objectives into integrated strategies that deliver quantifiable business value and sustainable competitive advantage.
• Stakeholder Management: Serve as strategic advisor to C-suite and senior leadership, driving proactive dialogue on capital allocation, growth optimization, and long-term value creation.
• Team Leadership & Development: Build and lead high-performing planning teams, establishing clear performance standards while developing strategic capabilities that extend beyond tactical execution.
• Full-Funnel Optimization: Architect precision-targeted campaigns across the customer journey, continuously challenging existing frameworks to drive incremental performance improvement.
• Data-Driven Decision Making: Synthesize complex analytics and market signals into actionable strategic insights, identifying optimization opportunities ahead of performance inflection points.
• P&L Management & Growth: Oversee budget allocation and profitability targets while systematically identifying and capturing revenue expansion opportunities.

Apr 2024 – Jul 2025 · 1 yr 3 mos

• Accounts: Pinterest & Epidemic Sound
• B2B: GTM | B2C: Brand
• Key Responsibilities:
• Strategic Media Planning: Designed and executed comprehensive campaigns across digital and offline channels. This included identifying the most effective media mix for each client to ensure maximum reach and impact.
• Data-Driven Insights: Conducted audience analysis using tools like Nielsen and Google Analytics to optimize media spend and engagement. Leveraged insights to fine-tune campaigns for higher precision targeting and improved outcomes.
• Vendor Negotiation: Secured cost-efficient ad placements with media vendors to maximize value and exposure. Negotiated rates and placement terms to achieve the best media buys while maintaining client budgets.
• Performance Optimization: Monitored KPIs in real-time, adjusting strategies to improve CTR, impressions, and conversions. This agile approach helped drive continuous campaign improvement throughout the lifecycle.
• Budget Management: Oversaw advertising budgets, ensuring alignment with client goals and measurable ROI. Conducted regular reviews to ensure spending efficiency and adherence to financial targets.

Jan 2023 – Apr 2024 · 1 yr 3 mos

• Accounts: Pinterest & Silversea
• Mediahub WW is a global media planning and buying agency. Our clients today count many of the world’s largest companies, such as Pinterest, Netflix, New Balance, Morgan Stanley, Activision, Twitch, Akzo Nobel, Silversea, Primark, Epidemic Sounds, and Western Union, amongst others.
• Managed end-to-end B2B and B2C campaigns, leveraging data-driven insights and market analysis to media and content scheduling, resulting in remarkable 20% improvement in audience engagement and a growth of 10% in daily-active-users (DAU’s)
• Acted as a spokesperson and represented the company at industry events, conferences, and media appearances, enhancing the company’s reputation and fostering valuable networking opportunities
• Maintained an up-to-date understanding of emerging media trends and technologies, fostering a culture of innovation within the organization and driving the adoption of cutting-edge media tools and platforms.