Ashok K Kammara

Product Manager

Walnut, California, United States21 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Grew customer base from 10 to 5,000+.
Launched 4 successful products.
Built a high-performing marketing team.

Stackforce AI infers this person is a Marketing Leader in the SaaS industry with a strong focus on Demand Generation and Product Marketing.

Contact

Skills

Core Skills

Demand GenerationProduct MarketingMarketing OperationsFinancial Analysis

Other Skills

Performance MarketingSEO MarketingContent MarketingData AnalysisMarketing ToolsMarket ResearchTeam BuildingValuation MethodologiesRequirement DocumentationTrade AnalysisDaily ValuationsRisk ManagementTrade ManagementMarketing StrategyBusiness Strategy

About

Hello fellow LinkedIn member 👋👋👋 Thanks for stopping by and wanting to know more about me 🙏 If I had to describe myself in 2 lines - I am someone who loves to write, thrives on creativity, and is obsessed with technology products. After spending 13 years in the financial services industry, I made the shift to marketing for a tech product company. It has been the most challenging yet also the most rewarding journey of my career - and I am enjoying every single bit of it. Joined as the founding marketer at Klenty, handling content. Today, I own the Pipeline goal across both Inbound and Outbound channels. Significant milestones achieved: - Grew from 10 to 5,000+ customers - Launched 4 new products - Dial IQ, SDRx, SchedX, and AI Agents for Sales Engagement - Grew our LinkedIn to 100k+ Followers - Built an AI-native marketing team of 5 marketers and an SDR team What do I love doing in Marketing? -- Writing and Product Positioning - these are the 2 crafts I'm obsessed with getting better at, every single day. What I love doing apart from Marketing? - An Avid Reader. - A Fitness freak. - Was a loving dad to a 12-year-old son. A pet parent to a Beagle and a Pug, - Love Tattoos, Football & DJ'ing. Quotes I live by: Have the courage to follow your heart and intuition. They somehow know what you truly want to become. - Steve Jobs If you're the smartest person in the room then you're in the wrong room. - Some random guy.

Experience

21 yrs 2 mos

Total Experience

5 yrs 4 mos

Average Tenure

9 yrs 4 mos

Current Experience

Klenty

Marketing Director

Jan 2017 – Present · 9 yrs 4 mos · United States · Remote

Set up the marketing team from the ground up. Began as the first member and grew to 15+ team members
Currently heading the Demand Generation - Performance Marketing & SEO Marketing, Growth Marketing, Product Marketing, Content Marketing, and Marketing Operations
Grew the website traffic from 0 to around 75K/month with organic traffic contributing to 70% of the overall traffic
Studied our Ideal Customer Profiles and built the value proposition canvas to create the positioning and messaging statements.
Responsible for the entire demand generation - Paid, SEO, and other Inbound marketing models with a highly data-driven predictable & scalable approach.
Responsible for the overall leads generated to sales pipeline
Responsible to set up operations & analytics to measure all the metrics like CAC, ROAS, etc. and run the team with an OKR driven culture
Highly proficient in using most of the Marketing tools - Microsoft Excel, Google Data Studio, GTM, Google Analytics, Google Search Console, Hubspot Marketing, CRO tools, SEM tools, and SEO tools.
Learning to become an expert in using AI tools like Notebook LM, Perplexity, etc for marketing use cases.

Demand GenerationPerformance MarketingSEO MarketingProduct MarketingContent MarketingMarketing Operations+2

Credit suisse

Business Analyst - Equity Derivatives

Mar 2013 – Apr 2017 · 4 yrs 1 mo · Greater London, England, United Kingdom

Worked with the team involved in the process of implementing accurate valuation methodologies for several exotic trade types in Trading Books. This involves collating data from sources, converting them to a format required by the valuation model, and publishing the results in the format required by traders.
Performed trade population analysis and provided the requirements to the Product modeling group to develop and implement valuation models for new trade types.
Gathered new product requests from the traders and prepared detailed requirement documents highlighting action points for various stakeholders (MO, PC, IT and Risk Management) in order to get the trade booked.
Generated reconciliation reports of the trades for Front office, product control and risk management, resolving any ambiguities relating to valuation and risk numbers and obtain sign off.
Developed a solution to publish the valuations for trades from the trading books to other internal systems. The published valuations were used to quote prices for structured trades to clients.
Provided monthly management reports giving a detailed analysis of the performance of the existing systems and areas of improvements. The report also includes the issues faced for the month and suggestions to improve in the future.

Valuation MethodologiesData AnalysisRequirement DocumentationTrade AnalysisFinancial Analysis

Crisil global research & risk solutions

Lead Analyst - Equity Derivatives Trading

Oct 2008 – Mar 2013 · 4 yrs 5 mos · London Area, United Kingdom

Managed daily valuations for 25 traders across different asset classes on Equity Derivatives Trading Desk with a positional value of $1.2B
Supported traders in booking of new trades in co-ordination with middle office & provided traders the intraday exposures across commodities, equities and FX markets
Ensured all the exotic derivatives trade’s risks and pricing models are captured accurately in daily risk measure calculations; analyzed factor stresses on products and highlighted abnormal exposures
Supported Product Controllers, Risk Managers & Trade Management regarding issues involving market risk measures, pricing models, and PnL attribution for exotics trades and vanilla trades.

Daily ValuationsRisk ManagementTrade ManagementFinancial Analysis