Ushaa Rai

Business Development Executive

Delhi, India20 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of experience in licensing and marketing.
Proven track record in driving business growth through strategic partnerships.
Expert in managing high-profile brand launches and marketing campaigns.

Stackforce AI infers this person is a seasoned professional in Licensing and Marketing within the Media & Retail industries.

Contact

Skills

Core Skills

LicensingMarketing StrategyBrand ManagementPublic RelationsMarketing Management

Other Skills

New Business DevelopmentCategory ManagementDigital MarketingInfluencer MarketingBudgeting & ForecastingMarketing CommunicationsBusiness-to-Business (B2B)Cross-functional CollaborationRoyalty ReportingStrategic PartnershipsBusiness AnalysisMedia RelationsAdvertisingPartner Relationship ManagementAttention to Detail

About

A seasoned, reliable, results-oriented Sales & Marketing professional with over 12 yrs (out of 20 yrs) of experience in Licensing, partnerships, business development at both sides of business – licensor and licensee. The formative years have set a strong foundation in marketing, brand management and PR in fashion. Adept at driving and expanding licensing business via understanding business need, analytical evaluation of sales trends and consumer behaviors to design successful strategies. Possess a strong collaborative and independent work approach. Committed to delivering impactful marketing initiatives with exceptional attention to detail, robust work ethics, and proficient problem-solving skills.

Experience

Warner bros. discovery

Licensing & Marketing, India and South Asia

Dec 2021 – Present · 4 yrs 3 mos · Gurugram, Haryana, India

Complete business cycle: new lead generation/renewal, deal closure, commercial & contract negotiation, onboarding, category management, account management for consumer products division of Warner Bros. Discovery
Responsible for marketing campaigns across franchises, budgeting & forecasting, digital marketing, influencer marketing
Categories - Fashion, Consumer Electronics, Back to School, Promotions, Home, and Toys

New Business DevelopmentCategory ManagementDigital MarketingInfluencer MarketingBudgeting & ForecastingLicensing+1

Bioworld merchandising

Sr. Manager Licensing & Marketing

Jun 2013 – Oct 2021 · 8 yrs 4 mos · Gurgaon, India

Led Licensing business : identified suitable IPs/renewal, deal closure, commercial & contract negotiation, onboarding, brand management, approval compliances, product launch, cross-functional collaboration, royalty reporting, business analysis, reviews, strategic partnerships
Launched 'Accessories' category which started contributing to 10% of business
On-ground & digital marketing for all POS across franchises
Managed agencies & vendors - VM, Fixtures, Branding, Events
Key Accounts: Disney, Marvel, Lucasfilm, Warner Bros. (DC, Harry Potter, Tom & Jerry, Friends, Game of Thrones), Mattel, Sanrio, Minions, Viacom18, Garfield, TOEI Anime, Pokemon, TV Tokyo, Sony, BBC, Activision, Ubisoft, Universal Music Group/Bravado, Perryscope, Live Nation, NH7, Sunburn, Comic Con

Marketing CommunicationsBusiness-to-Business (B2B)Cross-functional CollaborationRoyalty ReportingStrategic PartnershipsLicensing+1

Fashion and you india private limited

Assistant Manager Marketing & PR

Jan 2012 – Jun 2013 · 1 yr 5 mos · Gurgaon, India

Cross functional collaboration to identify PR/marketing opportunities and amplifies it across marketing channels
Launched 'Style e-zine' magazine
Managed agencies & vendors - PR, Branding

Marketing CommunicationsMarketing ManagementPublic Relations

Versace

Assistant Manager Marketing & PR

Jun 2010 – Jan 2012 · 1 yr 7 mos · New Delhi Area, India

Led brand launch for Versace Home, Virtue Mobile, Versace Collection and Corneliani
Managed annual marketing budget, focusing on effective media buying and ROI
Responsible for strategic sales promotions and visual merchandising in line with global guidelines
Collaborated with teams for new stores launch, media events, sponsorships and product placements across online and print media
Managed agencies & vendors - PR, Advertising, Creative, VM and Branding

Media RelationsMarketing CommunicationsBrand Management

Ritu kumar

Sr. Executive Marketing & PR

Apr 2005 – Jun 2010 · 5 yrs 2 mos · Gurgaon, India

Responsible for the launch and operations of D2C website: ritukumar.com
Led media planning & buying, annual marketing budgets with ROI analysis
Collaborated with agencies for advertising campaigns
Led VM & Marketing Collaterals for retail stores pan India
Managed PR events, media shoots, fashion shows, product placements and VIP client accounts
Managed CRM and increased data capturing by 40%

Media RelationsMarketing CommunicationsPublic Relations