Jan 2026 – Present · 2 mos · Phoenix, AZ · Remote

• Moreland Associates is a boutique marketing agency specializing in building sustainable early market traction for technology companies. As a Moreland Associate, I serve as an interim CMO for B2B SaaS companies that need to modernize their go-to-market engine. I focus on stage-appropriate brand-building and demand generation strategies, applying AI tools for ABM, SEO/AEO, and agentic, human-in-the-loop process automation. Responsibilities typically include recalibrating messaging and positioning, re-architecting SDR processes, content marketing, and aligning marketing and sales to drive improvements to customer acquisition cost and overall marketing efficiency.

Mar 2021 – Nov 2025 · 4 yrs 8 mos · Phoenix, Arizona, United States · Remote

• As Chief Marketing Officer at 1Kosmos, I ran a team driving triple digit growth for the category-defining 1Kosmos solutions in the highly competitive market for identity verification and passwordless authentication solutions.
• I relaunched the 1Kosmos brand shortly after joining the company and guided its evolution with compelling narratives and high impact go-to-market programs, gaining recognition for the organization as a thought-leader and helping to position it for high-growth.
• I am especially proud of:
• The 1Kosmos brand presence across paid, earned, owned, and physical channels
• Thought-leading content published on the 1Kosmos website and promoted across social channels
• Creative go-to-market programs that have cut though the noise to drive triple-digit growth
• Innovative, ABM programs driving materially significant contributions to Sales pipeline

May 2018 – Mar 2021 · 2 yrs 10 mos · Foster City

• I managed the team responsible for design, content, and UX across paid, earned, and owned channels. My team drove awareness and demand through inbound content marketing and account-based marketing programs.

Oct 2017 – May 2018 · 7 mos

• Helped relaunch the ThreatMetrix brand and drive demand across digital channels, contributing to a +50% YoY growth rate and an eventual $830M acquisition in early 2018.
• Built the team responsible for the ThreatMetrix global brand experience across company web, social media and digital advertising channels.
• Led digital re-branding including Brand Design, Messaging and Tonality, User Experience and Engagement Strategy, Localization Strategy, and development of Persona-Based Content.
• Activated thought leadership platforms including the corporate blog, podcast and off-domain properties focused on both top of funnel lead production and opportunity-to-close.
• Developed and actively managed the social media presence and emerging influencer engagement strategy. I was heavily involved in digital content production -- showcasing the ThreatMetrix value proposition.

Sep 2015 – Sep 2017 · 2 yrs

• As part of the global marketing and demand generation team I deployed multiple corporate web properties, interactive tools and mobile event apps while managing digital advertising and social media execution.
• Established website roadmap including technical infrastructure, analytics and integrations, search engine optimization, functional specifications and enhancement priorities.
• Expertly crafted and managed compelling storylines across web properties to differentiate ThreatMetrix Digital Identity solutions as a category leader in a highly competitive market.
• Leveraged social media for amplification, endorsement and conversation to achieve share-of-voice targets.
• Grew digitally sourced leads 170%, MQLs 155% and closed opportunities by 83% annually while contributing to overall pipeline-to-forecast coverage ratio improvement from 1x to over 3x.

Feb 2015 – Sep 2015 · 7 mos · Palo Alto, CA

• I led a team that served as a global center of excellence for digital marketing across paid, earned and owned media channels. We worked directly with 3 field regional teams and 5 autonomous business units, providing strategy consulting and hands-on assistance to implement techniques such as behavioral-targeted website content, organic social media promotion, and audience-based targeted marketing. As part of the broader web team, I was also actively engaged in SEO, content marketing and the technology roadmap for marketing. My team managed numerous pilot programs to test, measure and socialize best practices across the organization.

May 2011 – Jan 2015 · 3 yrs 8 mos · Sunnyvale, CA

• Directed a 5 person Corporate Marketing team responsible for the corporate website, online channels, eMarketing infrastructure and graphic design
• Increased website traffic 170%+ in 12 months
• Improved CPC conversions 3x at target CPA and achieved display conversion rates around 10%
• Implemented nurturing programs that averaged 9.35% click thru rate with a 34% conversion rate
• Led migration of four corporate websites to one while managing a simultaneous brand refresh

Jan 2008 – Aug 2010 · 2 yrs 7 mos

• etc … group is a Silicon Valley based multi-media marketing firm. Our technology marketing group provides a broad range of services including digital marketing, brand development, and sales enablement for various technology companies and professional service organizations.

Jan 2007 – Jan 2008 · 1 yr

Jan 2006 – Jan 2007 · 1 yr

Jan 2003 – Jan 2006 · 3 yrs