Aishwarya G. — Business Development Executive
A sales and marketing professional with an MBA from MICA 8+ years of experience in •Innovations: Identifying & launching new buisnesses, new verticals, categories and products across FMCG, Consumer durables, Consumer Electronics. • GTM : Creating Playbooks for successful launches • Growth: Developing growth marketing strategies across Ecommerce , Consumer Durables & Media • 360 degree Brand Management : Creating insight led campaigns , Core propositions and data led brand growth strategies Self driven, equipped with good communication skills and an innate creative bent of mind. PROFESSIONAL SKILLS • Brand and Marketing Strategy : Long term vision for a brand and category • Growth strategy : Optimising portfolio growth through insight led solutions • Marketing communication : Sharp 360 degree brand campaigns starting from consumer insight to execution • Product innovation : New product development for consumer durables, FMCG etc • Digital and Ecommerce Marketing: Performance, App & User growth • Offline Marketing: 5+ years in creating offline and TVC campaigns •Leading teams : Ensuring direction, team alignment, and people development
Stackforce AI infers this person is a Marketing Professional with expertise in FMCG and Consumer Electronics.
Location: Mumbai, Maharashtra, India
Experience: 8 yrs
Skills
- Strategic Marketing
- Marketing Strategy
- Growth Hacking
- Brand Management
- New Product Development
Career Highlights
- 8+ years in sales and marketing across diverse industries.
- Expert in brand management and growth marketing strategies.
- Proven track record in product innovation and market entry.
Work Experience
Tata Consumer Products Limited
Senior Brand Manager (1 yr 6 mos)
udaan.com
Growth & Marketing Lead - Hardlines (4 mos)
Marketing Lead - Electronics (1 yr 1 mo)
Category Marketing Manager (1 yr)
Private Brand Marketing Manager (9 mos)
Usha International
Brand Manager (1 yr 1 mo)
Deputy Manager Marketing (1 yr)
Management Trainee (6 mos)
IHC Integrated Holistic Communications
International Marketing (1 mo)
ShopClues
Marketing And Business Development (2 mos)
Bennett Coleman and Co. Ltd. (Times Group)
Brand Consultant (9 mos)
The Coca-Cola Company
Public affairs & Communication intern (1 mo)
Kotak Mahindra Bank
Account Management Intern (1 mo)
Education
Master of Business Administration (M.B.A.) at MICA | The School of Ideas
Bachelor of Business Economics at Delhi University
Digital marketing at Digipivot by Google & ISB
