Rachel Mason

Business Development Executive

Greater London, England, United Kingdom12 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in growing strategic accounts.
Expert in data-driven advertising solutions.
Passionate about continuous development and coaching.

Stackforce AI infers this person is a B2B Marketing Consultant with expertise in MarTech and client solutions.

Contact

Skills

Core Skills

B2b Marketing StrategyProject ManagementOnline AdvertisingClient ManagementAffiliate Marketing

Other Skills

Senior Stakeholder ManagementKey Account GrowthDigital MarketingCampaign ManagementClient Facing SkillsSocial Media MarketingEmail MarketingGoogle AnalyticsSocial NetworkingCopywritingBusiness DevelopmentProofreadingLead GenerationYouth MarketingJoomla

About

I’m a commercially focused client partner with a proven track record of growing strategic accounts and delivering business impact through data-driven advertising solutions. At LinkedIn, I partner with top-tier Enterprise clients to translate marketing goals into effective platform strategies. I focus on uncovering business needs, building senior stakeholder relationships, and delivering campaigns that convert marketing investment into tangible commercial impact for my clients. Also a qualified coach and Prince2 project manager, I bring a consultative, insight-led approach and a passion for continuous development - both for myself and the clients I support.

Experience

3 roles

Lead Client Solutions Manager

Promoted

Oct 2021 – Present · 4 yrs 5 mos

As Lead Client Solutions Manager at LinkedIn, I’m responsible for the creation and deployment of full funnel marketing strategies for our top-tier Enterprise customers. I work closely with senior stakeholders to align LinkedIn’s marketing solutions with their business goals - providing strategic consultation across campaign planning, execution, and performance analysis to maximise ROI and platform value.
Beyond client management, I play a key leadership role within the UKI Client Solutions team - driving operational excellence through improved onboarding, training, and coaching. I’ve led initiatives that directly impact customer satisfaction and team performance, including a full redesign of our virtual onboarding programme to support rapid team growth and maintain high service standards.
My focus is on scaling what works, influencing product and process improvements, and ensuring that both clients and internal teams are set up to drive growth.

B2B Marketing StrategySenior Stakeholder ManagementKey Account GrowthDigital MarketingCampaign ManagementProject Management

Senior Client Solutions Manager

Apr 2019 – Oct 2021 · 2 yrs 6 mos

Client Solutions Manager

Jan 2018 – Mar 2019 · 1 yr 2 mos

Dennis

4 roles

Lead Campaign Manager and Team Lead

Promoted

Apr 2017 – Jan 2018 · 9 mos · London, United Kingdom

In my role as Lead Campaign Manager, I led a team of 6 through an organisational restructure, and worked to ensure a consistent customer experience for customers working with our digital automotive brands. Working closely with the advertising sales team, and using my knowledge of online advertising trends and market insight, I ensured that digital campaigns regularly performed to meet a number of KPIs.
Whilst providing first-class client servicing, I also acted as a consultant to advise on strategy for product development to drive incremental revenue for the automotive pillar and across other verticals.

Online AdvertisingClient Facing SkillsCampaign ManagementDigital MarketingClient Management

Deputy Client Services Manager

Promoted

Jul 2016 – May 2017 · 10 mos · London, United Kingdom

Senior Digital Campaign Executive

Jul 2015 – Jul 2016 · 1 yr · London, United Kingdom

Digital Campaign Executive

Oct 2014 – Jul 2015 · 9 mos · London, United Kingdom

The beans group

Affiliate Account Executive

Oct 2013 – Oct 2014 · 1 yr · London, United Kingdom

Whilst working at The Beans Group I was able to build up my knowledge of the digital industry and campaign management skill-set with a wide range of responsibilities looking after affiliate partnerships running on Student Beans.
Monitoring and optimising campaigns for key accounts including ASOS, Thorpe Park, Ann Summers and more meant that my day to day responsibilities revolved around acting as a client facing point of contact throughout the campaign, providing useful insight and assisting the sales team in rebooking campaigns.
I was also responsible for driving traffic through to site using social media and newsletters, and also was heavily involved in the evolution of a long-term affiliate partnerships strategy by taking the affiliate offering out to the market at various industry conferences and events.

Lume books

Marketing Assistant

Oct 2012 – Feb 2013 · 4 mos · London

In my role as Marketing Assistant I was able to quickly gain experience in the publishing industry in a number of different remits.
My key responsibilities included promoting new books via social media and company website, assisting with and attending book launches, meeting authors and proofreading manuscripts ready for release.

Affiliate MarketingClient Facing SkillsCampaign ManagementClient Management