Aug 2025 – Feb 2026 · 6 mos · Ville de Paris, Île-de-France, France

Mar 2021 – Oct 2024 · 3 yrs 7 mos · Ville de Paris, Île-de-France, France · Hybrid

• Defined the Marketing strategy for France, Italy and Southern Europe.
• Partnered with commercial leaders to strategize how Checkout.com would accelerate business growth across key verticals.
• Developed, implemented, and measured marketing programs using intent and data-driven decisions.
• Reached and engaged with the highest-priority audience by understanding account-based marketing (ABM) best practices in-depth.
• Partnered closely with Communications, Product Marketing, Digital Marketing, and Brand teams to ensure strong positioning in markets and ecosystem.
• Led the creation, implementation, and execution of broader marketing programs, collaborating closely with the rest of the marketing team to deliver strategic assets (content, events, web journeys, etc.) that drive audience engagement. Made sure these were adapted where necessary to ensure relevancy and impact within my markets.
• Created and executed quarterly, and yearly marketing plans for targeted accounts lists to deepen engagement - from new customer acquisition to accelerating opportunity close to expansion and retention.
• Oversaw events strategy: identified opportunities to gain traction through relevant local and industry events, and managed Checkout.com presence and investment.
• Led product positioning efforts in close collaboration with Product Management, refining messaging frameworks that increased audience engagement.
• Created and delivered targeted sales enablement materials, boosting sales team efficiency and pipeline acceleration.
• Executed data-driven go-to-market strategies using intent signals, resulting in a measurable increase in qualified leads and conversions.
• Provided regional insights back to the central Marketing team to further our understanding of how Checkout.com is succeeding, including trends and competitive intel.
• Owned the metrics for our marketing performance across my markets, including driving performance analysis and reporting on core performance indicators.

Oct 2024 – Apr 2025 · 6 mos

• Sales & Revenue Growth: Oversaw the commercial performance of multiple profit centers (boutique, spa, ski pro shop), ensuring revenue targets are met through proactive business strategies and daily performance monitoring. Analyzed financial reports, identified trends, and implemented corrective actions to optimize sales and profitability.
• Cross-Functional Leadership: Collaborated with operational teams, finance, and commercial managers to align on pricing strategies, promotional offers, and business development opportunities. Ensured seamless coordination between departments to maximize sales potential.
• Customer Experience & Satisfaction: Analyzed guest profiles and spending behaviors to tailor offerings and enhance the overall resort experience. Implemented strategies to boost customer engagement, satisfaction, and retention while maintaining high service standards. Addressed client concerns proactively and ensured a smooth resolution process.
• Team Management & Coaching: Led, trained, and supported managers, fostering a strong sales-driven mindset. Implemented incentive programs, conducted regular performance reviews, and encouraged continuous improvement through hard & soft skills development.
• Business Development & Commercial Initiatives: Identified and executed opportunities to enhance sales across all outlets. Organized sales animations, marketing activations, and challenges to drive engagement and conversion.

Sep 2018 – Feb 2021 · 2 yrs 5 mos · Paris 09, Île-de-France, France

• Merchants acquisition strategy (small merchants & independant workers) for 2 products : Lyf Pro, our payment collection mobile app and our brand new autonomous Click & Collect solution, through direct and indirect acquisition (mostly bank partners - BNP Paribas & CM-CIC). Identified as Lyf's main B2B point of contact for all banking partners.
• Definition of priority segments
• Validation of positioning & value proposition for the markets
• Drawing & follow-up of global pricing strategy + adaptation by markets
• Competitive analysis
• External acquisition development through strategic commercial, industrial & media partnerships
• Definition & packaging of offers & solutions (marketing materials, value proposition, etc.)
• Presentation & launch of offers to sales teams & partners as banks (BNP Paribas, CM-CIC Group) and technological partners
• Definition of B2B & B2B2C marketing strategy (acquisition, loyalty, retention) : database segmentations, action plan definition & performance follow-up
• Support implementation with internal teams (communication & product)
• Develop strong & consistent speaking opportunities with main media channels & business authorities
• Press relations & B2B events
• B2B mobile app development & improvement, (ASO) app stores optimization

Feb 2016 – Sep 2018 · 2 yrs 7 mos · Région de Boulogne-Billancourt, France

• Responsible for brand management and digital activation at Reed MIDEM, a global leader in event organization (>100M€ yearly revenue) to develop and upsell existing customers, find new customers and ensure brand long-term development.
• In charge of brand marketing for 2 International shows on Real Estate --> MIPIM (Cannes) & MIPIM Asia Summit (Hong Kong).
• Strategy: contribute to strategy, identify market trends, and personas, create new offers and pricing, develop product positioning and messaging
• Marketing plan definition & implementation
• Website: define an editorial line, produce content, work on technical optimization (responsive design, enhancement of conversion rate)
• Acquisition & Loyalty: develop and execute annual marketing programs aligned with business targets (paid search, display, email campaigns, print advertising, social media, direct marketing, lead generation, and conversion) within 90 countries
• Content marketing: plan and execute content, develop targeted and value-based messaging
• Develop usage of digital services (online purchase, mobile applications)
• Follow-up: track and measure acquisition campaign effectiveness
• Marketing support for sales teams (Key Accounts Managers, Telesales, Representatives)
• Product development, innovation & enhancement of offers based on customer insights (internal research department & external institutes)
• Sales & pricing analysis (pre, during, and post-show)
• Budget management (500k€ yearly)
• Management of 2 product manager assistants

Oct 2014 – Feb 2016 · 1 yr 4 mos

• Acquisition : Marketing management of a transformational small merchants acquisition project with Crédit Mutuel - CIC group, one of the biggest banking leaders in France (objectives : engagement, spend stimulation, new merchants activation, and perception of coverage) --> +100k new merchants acquired in France, top European priority project in 2015
• Innovation : launch of the first global geo-targeted email campaign with dynamic maps, raising coverage awareness and stimulating merchant activation
• Digital : Marketing relationship management with the first digital partner of American Express France : Lafourchette.com

Apr 2014 – Oct 2014 · 6 mos

• Industries: Airline & Car rental
• Responsible for driving card members' spend internationally at global merchant establishments to ensure business growth.
• Provide marketing solutions to a portfolio of strategic merchants to define yearly marketing strategies.
• Manage end-to-end tactical campaigns across online and offline channels such as : targeted direct mail, social media exposure, and web display...
• Analyze campaign results and share key learnings with internal stakeholders and merchants.
• Budget management (>$2.5M)
• Portfolio : Emirates, Etihad Airways, American Airlines, Qantas, Hertz, Avis Budget Group, Enterprise

Apr 2010 – Apr 2014 · 4 yrs

• A to Z offline & online communication campaigns (30/year) management aimed at Cardmembers (events, print, web, store display, point of purchase decals), driving spend, new merchants activation, and perception of coverage
• Marketing support for sales teams (16 persons) & partners (banks, POS providers)
• Paneuropean campaigns implementation (15/year) on the French market for the Global Client Group partners (LVMH, Richemont Group, Accor, Hilton Hotels & Resorts, etc.), driving spend, brand awareness, customer acquisition & loyalty, and merchant satisfaction
• Facebook coordinator for American Express France, representing Merchant Services
• Client meetings to present American Express value and build marketing plans, answering merchants’ needs

Jan 2009 – Dec 2009 · 11 mos · Région de Paris, France

• Conception, production & distribution of communication tools for travel agencies (Leclerc, Carrefour, Thomas Cook), pure players (Expedia, Voyages-SNCF) ticket offices (Fnac, TicketNet, France Billet), work councils
• A to Z offline & online communication campaigns management (print, outdoor, web, packaging, store display, merchandising, point of purchase supports)
• Events & professional workshops organization (30 per year)
• Marketing support for sales teams (15 persons) & key accounts