Kasturi Mudulodu

CEO

Palo Alto, California, United States21 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led GoDaddy's commerce division to empower entrepreneurs.
Achieved $100 million in annualized Gross Payment Volume.
Developed innovative PayFac solutions for small merchants.

Stackforce AI infers this person is a Fintech leader with extensive experience in product management and payment solutions.

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Skills

Core Skills

Product ManagementE-commerceRisk ManagementProduct DevelopmentProduct Strategy

Other Skills

Software DevelopmentPayment SystemsPayment ProcessingGo-to-market StrategyMachine LearningSales StrategiesImplementationRoadmappingPresalesPayFac SolutionsCard Not PresentElectronic PaymentsPayment Card ProcessingAgile MethodologiesPayment Industry

Experience

Godaddy

2 roles

President, GoDaddy Commerce

Promoted

Nov 2023 – Present · 2 yrs 4 mos · San Francisco Bay Area

I lead GoDaddy's commerce division, focusing on empowering entrepreneurs with robust e-commerce platforms and innovative Point-of-Sale systems. These solutions, coupled with competitive payment processing services, are designed to help businesses succeed online and offline, aligning with GoDaddy's commitment to comprehensive, accessible commerce tools.

Software DevelopmentProduct ManagementE-commercePayment Systems

Vice President Of Product Management

Mar 2021 – Present · 5 yrs · San Francisco Bay Area

I lead the GoDaddy Commerce Product , Go-to-market and Risk teams. We launched the GoDaddy Commerce product, seamlessly integrating a wide range of payment and order management capabilities. This included enabling in-person transactions through Poynt's smart terminal, integrating Paylinks and Invoicing, and incorporating Skyverge's plugins into Managed WooCommerce stores. This integration streamlined inventory and fulfillment operations, both online and offline.
From the ground up, I developed and executed a go-to-market plan targeting a new audience known as PowerSellers – SMBs who do annual sales exceeding $100K. This strategic approach has the potential to boost Average Revenue Per User (ARPU) by over 100 times.
In the realm of Risk Strategy and Operations, I'm responsible for establishing policies for our operations as a Payment Facilitator. Additionally, we invested in machine learning models to facilitate the onboarding, underwriting, and ongoing monitoring of the tens of thousands of accounts we bring on board each month. This comprehensive approach ensures efficient and secure operations while managing risk effectively.

Product ManagementPayment ProcessingRisk ManagementGo-to-market Strategy

Poynt

General Manager, Poynt Processing

Apr 2019 – Mar 2021 · 1 yr 11 mos · San Francisco Bay Area

I drove a significant shift in the company's direction, transitioning it from a hardware-focused company into a thriving Payment Facilitator (PayFac). In under two years, we achieved an impressive milestone, propelling our annualized Gross Payment Volume (aGPV) from zero to $100 million.
I was responsible for establishing core functions from the ground up, including product development, demand generation, sales strategies, risk management, and operational frameworks.
Crucially, these actions also played a pivotal role in positioning Poynt as an attractive acquisition prospect.

Product DevelopmentSales StrategiesRisk Management

Yapstone

Vice President of Product Management

Apr 2016 – Apr 2019 · 3 yrs · Walnut Creek, CA

I shaped the comprehensive product strategy and oversaw the implementation of Yapstone's next gen product suite. This suite was designed with a platform-first approach, tailored to serve major platforms and marketplaces such as HomeAway across both domestic and international markets.

Product StrategyImplementation

Vantiv

Vice President of Product Management (PayFac)

Aug 2013 – Apr 2016 · 2 yrs 8 mos

I held overarching accountability for product strategy, roadmapping, presales, engineering direction, and the comprehensive product rollout for the Payment Facilitator (PayFac ™) domain.
Pioneering a Novel Product for Emerging Markets: I conceptualized and developed a brand-new product tailored for a burgeoning market segment. This innovative PayFac solution catered to processing payments for numerous small and micro merchants. From the ground up, I introduced distinctive attributes like real-time Merchant Provisioning, facilitating instantaneous onboarding for PayFacs. Additionally, a versatile Payout Engine was incorporated to ensure compliant fund disbursement.
Propelling Revenues from Zero to Multimillion-Dollar Levels in Two Years: Within a remarkably short period, we swiftly transitioned from a standing start to handling transactions for major industry PayFacs. This meteoric rise underscored our exceptional growth trajectory. Our efforts consequently empowered PayFacs, cascading benefits down to marketplaces handling hundreds of thousands of sub-merchants.

Product StrategyRoadmappingPresales