Jen Allen-Knuth

Co-Founder

Chicago, IL, United States21 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

18 years of experience in enterprise sales.
Generated $3M+ in closed-won revenue at Challenger.
Trusted by Fortune 500 brands for sales training.

Stackforce AI infers this person is a B2B sales expert with a focus on training and consulting.

Contact

Skills

Core Skills

SalesTraining

Other Skills

Sales trainingOutbound messagingExecutive discoveryAI integrationCross-sell improvementRevenue sourcingPodcast hostingWebinar facilitationKeynote speakingConsultingProfessional servicesTeam leadershipStrategyStrategic PartnershipsSalesforce.com

About

I help B2B revenue teams build & convert outbound pipeline that would otherwise die in "let's revisit next quarter" purgatory. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. I built DemandJen to teach sellers the frameworks that actually work in the trenches - not theory. Today, DemandJen is trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, Walmart Marketplace, and more. From conference stages to company sales kickoffs, I'm known for: Buyer-Centric Frameworks: Practical playbooks for generating outbound pipeline with upmarket accounts, defeating status quo, running executive discovery, building a compelling cost of inaction, and navigating enterprise buying committees. Story-First Messaging: Techniques that replace product pitches with problem-centric narratives that buyers actually remember (and repeat to their boss). Engaging Delivery: A direct, humorous style that keeps even your most tenured reps taking notes. Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, I'm in the Chicago suburbs wrangling 4 rescue dogs and 4 step-kids. Need help getting your team's convos past "we'll think it over"? Let's talk.

Experience

Women in sales

Advisor

Oct 2023 – Present · 2 yrs 5 mos

Demandjen

Founder

Sep 2023 – Present · 2 yrs 6 mos · Greater Chicago Area · Remote

I run Sales training workshops to teach SDRs, AEs, AMs, and CSMs how to craft status-quo-busting outbound messages for target accounts, facilitate executive-level discovery conversations, target the right champions, and get problem consensus from bigger buying groups. Companies who hire me are typically:
losing deals to buyer status quo
asking their SDR and AE teams to generate more outbound pipeline, but not seeing results
selling complex deals into MMKT or Enterprise customers
seeing outbound-originated pipeline opportunities stall after the 1st or 2nd call
early in their team's adoption of AI (and looking for practical ideas for how their teams can use AI on the job)
unhappy with the depth of discovery happening on customer and prospect conversations
asking AMs and CSMs to improve cross-sell

Sales trainingOutbound messagingExecutive discoveryAI integrationCross-sell improvementSales+1

30 minutes to president's club

Co-Host

Sep 2023 – Jun 2024 · 9 mos · Remote

Lavender

Head of Community Growth

Jan 2023 – Sep 2023 · 8 mos · Remote

Challenger

2 roles

Chief Evangelist

Promoted

Jan 2022 – Dec 2022 · 11 mos · Greater Chicago Area

Sourced $3M+ of closed-won revenue for AEs on Challenger's new logo sales team.
Influenced $7M+ of sales-qualified pipeline.
Host of Winning the Challenger Sale series
Hosted 52 weekly podcast episodes (and grew monthly downloads from 2k-->20k).
Hosted 18 monthly webinars, with an average of 400+ live attendees each.
Facilitated 25+ keynotes at sales kickoffs and industry conferences (for up to 1000+ attendees).
Guested on 50+ Sales and Marketing podcasts.
In addition, I carried my own reduced, annual new logo quota of 750k (and crossed it in June).