Steve Richard

Co-Founder

Arlington, Virginia, United States23 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 24 years of experience in B2B sales and marketing.
  • Co-founded two successful sales-focused companies.
  • Expert in conversation intelligence and sales performance.
Stackforce AI infers this person is a Sales Enablement and Training Expert in the SaaS industry.

Contact

Skills

Core Skills

Sales ManagementSales EnablementConversation IntelligenceSales Performance ImprovementSales TrainingLead GenerationSalesCold Calling

Other Skills

Sales ProcessSales ProspectingSales Management CoachingSales TrainingsSales Skills TrainingB2B MarketingB2B TelemarketingInside SalesInside Sales ConsultingBuilding Inside Sales TeamsSales Prospecting TrainingTelesales TrainingTeleprospecting TrainingSales Kick Off SpeakerAppointment Setting Training

About

I am a sales trainer and coach with 24 years of experience in B2B sales and marketing. I help sales professionals become wildly successful by improving the quality of their sales conversations. I believe that conversation intelligence is the key to unlocking sales performance and customer satisfaction. At Mediafly, we empower sellers to lead with value, managers to coach at scale, and buyers to interact through personalized content experiences. Mediafly is the only sales content management / enablement solution with built in value selling tools. Sellers are empowered to building business cases that are ready to be presented to Boards and CFOs. I co-founded ExecVision, a conversation intelligence platform, that was acquired by Mediafly in 2022. I co-founded Vorsight, an outsourced appointment setting firm, that was acquired by Acquirent in 2021. Outside of work, I volunteer for Columbia Lighthouse for the Blind and enjoy scuba diving, skiing, running, and watching football. I am a proud dad of four kids and a husband to the best wife in the world. I love to learn new things and share my knowledge and experience with others. You can reach me at srichard@mediafly.com or grab a time with me here: https://go.oncehub.com/SteveRichard.

Experience

Mediafly

SVP, Revenue Enablement

Apr 2022Present · 3 yrs 11 mos · Arlington, VA · Remote

  • Mediafly is a sales technology company.
  • Companies like Nestle, Honeywell, SLB, Constellation Brands, Cargill, Zimmer, and Sealed Air use Mediafly's sales enablement / sales content management platform.
  • Companies like Okta, Snowflake, Sumo Logic, Databricks, and others use Mediafly's value selling tools / software based business value assessments (BVAs).
  • Hit me up if any of those topics are interesting. No sales pitch. Instead happy to talk about these topics.
Sales ProcessSales ProspectingSales Management CoachingSales TrainingsSales ManagementSales Enablement

Gtmfund

Limited Partner

Aug 2021Present · 4 yrs 7 mos · Washington DC-Baltimore Area

Execvision

SVP, Sales Excellence @ Mediafly (original Co-Founder of ExecVision which was acquired by Mediafly)

Apr 2015Present · 10 yrs 11 mos · Washington D.C. Metro Area

  • ExecVision is a conversation intelligence platform built on a simple, almost inarguable premise: Insights mined from customer interactions are exponentially more valuable when you can translate them into performance improvements in your marketing, support, sales, and product teams. We shine where other conversation intelligence software falls short: Improving performance by changing human behaviors.
Conversation IntelligenceSales Performance Improvement

Funnel clarity

Founder

Apr 2013Apr 2015 · 2 yrs · Arlington, Virginia

  • Fifty years of empirical data and over 25 independent studies verify:
  • Sales training models are almost all identical and almost never produce measurable results….only the acronyms are different
  • Sales managers are seldom trained to on how to be sales managers and how to be effective sales coaches.
  • Too often companies spend too much money without solving their key sales performance problem.
  • What is this problem?
  • Even if sales training could change sales behaviors, there aren’t enough REAL opportunities in the sales funnel to make a measurable difference.
  • Less than 10% of sales managers ever receive any training on how to be a sales manager. Without sales managers properly reinforcing training, the new training quickly fades.
  • The final failure point: very little sales training ever focuses on teaching sellers how to adequately uncover and influence what the customer needs to fix, accomplish or avoid.
  • As a result, the likelihood of measurable improvement drops to zero.
  • VorsightBP is a professional services, consulting, and training firm that focuses on:
  • Turning sales people into enthusiastic efficient prospectors
  • Improving every seller’s ability to help customers better understand themselves
  • Converting sales managers into effective force multipliers
  • Improving sales performance requires three things: trained sales managers, adequate qualified opportunities at the top of the sales funnel, and sellers who can develop/guide sales strategy by uncovering and influencing what the customer wants to achieve.
  • EVERYTHING ELSE is a nice-to-have.
  • After more than 50 years of failure, is it worth considering that the focus has been on the wrong problem?

American association of inside sales professionals

AA-ISP Board of Advisors

Apr 2010Apr 2017 · 7 yrs

  • Developed 60% of the content for the Certification of Inside Sales Professionals (CISP)

Vorsight

Co-Founder

Jan 2005Present · 21 yrs 2 mos · Arlington, VA

  • Vorsight is an award winning sales training firm focused on prospecting, qualification, and discovery. Vorsight actually gets on the phones and calls into your most wanted leads and accounts to identify decision makers, uncover needs, and source new opportunities. Clients see pipeline increases of 20-300%.
  • Clients who prefer to outsourced appointment setting use us to get in the door with Director, VP, and C level executives. Our centrally located team of sales hunters in Arlington, VA schedules hundreds of qualified meetings every month with senior executives on behalf of our clients. The results is countless millions in new business for our clients.
  • Our clients are B2B lead generation, field sales, teleprospecting, telesales, channel sales, and inside sales organizations that sell software, technology, telecom, research, consulting, media, IT services, healthcare technologies and other business products and services to senior executives. If you need to build your sales pipeline with qualified opportunities from prospecting or better qualifying leads, give us a call.
Sales TrainingLead Generation

Corporate executive board

Associate Director

Jan 2002Jan 2004 · 2 yrs

  • Sold subscription based research and networking service directly to CIOs and their immediate direct reports at companies with revenues of $1b+. Started in the inside sales organization and migrated to field sales with territory of IL and Canada. All sales meetings generated through cold calling activity - no leads provided.
SalesCold Calling

Education

Georgetown University

BSBA — Finance

Jan 1998Jan 2002

University of Oxford

Certificate of Croquet — Summer Study

Jan 2001Jan 2001

Westminster School

High School

Jan 1995Jan 1998

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