Prashanth Chiliveri (PC)

CEO

Mumbai, Maharashtra, India22 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

21+ years in Market Research Operations.
Driving Gen AI and Digital Transformation initiatives.
Expert in Project & Program Management.

Stackforce AI infers this person is a Market Research Operations expert with a focus on AI and Digital Transformation.

Contact

Skills

Core Skills

Project ManagementClient Services

Other Skills

Client DeliveriesProcess mappingTeam ManagementBusiness continuity planDigital StrategyStrategic PlanningAccount ManagementData AnalysisBusiness AnalysisHighly AdaptableE-tabs Enterprise proficientCompetitive IntelligenceBusiness IntelligencePeople ManagementProblem Solving

About

A seasoned professional with 21+ years of experience in Market Research Operations, currently leading strategic transformation at C5i (formerly Cross-tab Marketing Services Limited), where I’ve been contributing since July 2011. I’m currently pursuing: Executive Leadership in AI & Digital Transformation from IIT Guwahati via Accredian A comprehensive Data Science program from Accredian These programs are equipping me to drive innovation, automation, and data-driven decision-making across research operations. My career journey includes impactful roles at: IMRB International – 5 years 7 months Datamatics Global Services Limited – 1 year 10 months Key strengths and achievements: Project & Program Management across global research initiatives Client Services for Key Accounts, ensuring delivery excellence Pilot-to-Scale Conversion of research studies into sustainable business Automation, Business Intelligence & Competitive Intelligence Mystery Shopping, Negotiation & Stakeholder Management Team Leadership, fostering high-performance and collaboration Currently, I’m driving initiatives like Smart Procure, SmartOps, and SmartVerify to transform research operations at C5i using Gen AI and automation, positioning the organization as a future-ready, innovation-led partner. With a strategic mindset and strong interpersonal skills, I aim to deliver value that aligns with both immediate and long-term organizational goals.

Experience

C5i

5 roles

Senior Director

Promoted

Apr 2024 – Present · 1 yr 11 mos

Director Of Client Services

Oct 2021 – Jun 2024 · 2 yrs 8 mos

Senior Manager - Client Services - Key Accounts

Promoted

Apr 2018 – Nov 2021 · 3 yrs 7 mos

Manager - Client Services - Key Accounts

Oct 2014 – Mar 2018 · 3 yrs 5 mos

Assistant Manager

Jul 2011 – Sep 2014 · 3 yrs 2 mos

Project Management – managing the running of the entire project (programming, data collection, data processing & presentation)
Interact with internal teams (programming, quality, data processing, analysis and charting) to provide a complete solution to the client and be the single point of contact for the project.
Process mapping
Client Deliveries - Include no escalations or Project tanked.
Providing accurate information on time to stake holders like invoice data and approval, IFS, error log and any client report inputs.
Manage Client weekly/monthly meetings, team monthly meetings.
Business continuity plan and conversion of at least minimum percentage as agreed upon for higher volume of work from 2 Key existing client.
Target set as agreed upon for higher business across all clients put together.
Personal Hygiene maintained across all clients put together.
Control Attrition.
Building new measurable efficiencies to enhance the quality of work and productivity of the team and value add to the customers.
Average Feedback across each clients maintained at expected benchmark.
Coordinate with team leaders on planning and scheduling of work.
Ensure team follows the laid down processes & SOP’s and take timely action against defaulters.
On time and Quality delivery to the Client.
Responsible for team hygiene.
Manage team expectation and define clear growth path for each team member based on their strengths and weaknesses with team leaders help.
Help SBU in planning resources and recruitment process
Conduct skill set mapping by conducting periodic tests and finding out training requirements

Project ManagementClient DeliveriesProcess mappingTeam ManagementBusiness continuity planClient Services

Datamatics global services

Assistant Manager

Nov 2009 – Jul 2011 · 1 yr 8 mos

Managing charting & reporting

Abacus market analytics (division of imrb international)

senior production executive

Apr 2003 – Oct 2009 · 6 yrs 6 mos

Managing a team of 25+ who are into making powerpoint reports for Millward Brown offices & Healthcare Research offices. Managing entails - Recruitment, Resource Planning, Project planning, Customer satisfaction, Automation deployment, Training, Mentoring, One point of contact for Clients.