Sep 2024 – Jun 2025 · 9 mos · Bengaluru, Karnataka, India · On-site

• As the Brand Solutions Lead at AIM, I spearheaded strategic branding campaigns and content-driven initiatives for leading global tech brands, including AWS, Chubb, DBS, Nvidia, Intel, and more.
• My role combined creative strategy, client servicing, and cross-platform execution, helping partners build strong visibility and thought leadership within India’s AI and emerging tech ecosystem.
• Brand Strategy & Campaign Development: I conceptualised and led custom brand campaigns across AIM’s editorial, video, podcast, and social media platforms.
• Event-Led Branding: I developed brand presence strategies for AIM’s flagship events, aligning client narratives with audience expectations through high-impact event integrations.
• Thought Leadership & Content Collaborations: I partnered with client teams and subject matter experts to deliver content-led campaigns that resonated with the AI/ML community.
• Client Engagement & Relationship Management: I managed end-to-end client communication and delivery, ensuring alignment with campaign goals and brand voice.
• Cross-Functional Execution: I worked closely with editorial, design, video, and analytics teams to bring every campaign to life with precision and consistency.
• Through this role, I enabled global tech brands to tell impactful stories and engage meaningfully with one of India’s most influential tech audiences.

Oct 2020 – Sep 2024 · 3 yrs 11 mos · India

• 'OnBlick' is cloud based SaaS platform with a mission to help employers understand the nuances around Human Resource, Immigration & Legal Compliances. Our unique system helps employers understand specialized Foreign Labor requirements, set right Wage Practices and appropriate Wage Level determination. Helping employers automate DOL/ICE compliance’s in regards to Public Access Files (PAF), Electronic Form I-9s and also I-983 requirements.
• Please feel free to reach me out at smithesh@onblick.com to understand how OnBlick can transform your HR Processes.
• Check out our website www.onblick.com for more details.

Sep 2019 – Mar 2020 · 6 mos · Hyderabad, Telangana, India · On-site

• I joined Magnaquest as a consultant for 8 months.
• During my stint here, I worked closely with the marketing, sales, and pre-sales teams. Handled all their marketing activities on social media and websites.
• Worked towards improving the brand image through social media platforms and other re-branding activities.
• Wrote the content for the website (www.Magnaquest.com).

Jul 2018 – Aug 2019 · 1 yr 1 mo · Hyderabad, Telangana, India

• Craft Notion is a service-based startup. I managed their operations and community. It was exciting for me to work with the team as we had to set up everything from scratch. Write from Digital Marketing to Social Media presence.
• I was a part of Craft Notion since the inception of the company. I managed all the social media channels and also worked on the SEO for the website.
• Increased the monthly visitors for the website with the help of my team.
• Overlooked all the Marketing Activities.
• Helped the company with operations & Hiring.
• Helped the team in cold calls with a targeted approach and also follow-ups.

Jun 2017 – Jul 2018 · 1 yr 1 mo

• Managed a community of 60 incubated start-ups.
• Managed in-house events and events by the university inside and outside the campus
• Managed seed fund program
• Handled Avishkar which is an Acceleration Programme by CIE in collaboration with IIITH
• Managed a program called Disha where we bring in students from different college and they go through a 2-month long program to build their prototype and get funded.
• Owning Utsah Meetup, where we take a trending topic each month and call in a start-up, corporate and a Professor (Minimum turnout of around 150 people)
• Managed in-house events where the main concentration would be interactions and support to the incubated start-ups.

Mar 2017 – May 2017 · 2 mos

Jan 2016 – Feb 2017 · 1 yr 1 mo · Hyderabad Area, India

• I joined Shukra right after my college and worked on a product called “The Indian Talks” which was a blogging platform. I took care of the whole product right from inception.
• Did a lot of fun Interviews with various tech giants and Govt Officials.
• Handled the Digital Marketing department for the startup
• Worked on a product called The Indian Talks which was a blogging platform.
• Worked on the Digital Marketing and SEO part to get it Google Ranked.
• Events and Interviews as part of the promotional activities.

Sep 2015 – Oct 2016 · 1 yr 1 mo · Hyderabad Area, India

• I was involved in resolving customer queries and collecting their feedback. In my journey with Amazon, I've been a part of different operational units (Amazon.com, .in, co.uk) and been a part of both voice & non-voice process.

Mar 2015 – Mar 2016 · 1 yr · Hyderabad · Remote

• At Greycells Technologies, we differ in our thought process and implementation approach that allows us to enable your business to align with the technology evolution while ensuring your adoption is driven by business requirements.
• Innovation and adoption of mobility solutions, location-independent data access using cloud-based technologies and managed services model provisioning of Information Technology provides a unique advantage for businesses in commercial sector and government to focus on their mission requirements independent of technology.
• Planning to Re-brand your Company? Looking for that extra sales edge for your business? Need a website that suits your needs and will help your brand stand out in your domain? Planning to build an App?
• We at Grey cells, provide a plethora of services from branding to digital marketing, app design and development. We believe in modern technology combined with the aesthetic design approach to help your brand shine brighter. We offer Tailor-made solutions to suit your businesses, small or big.