Apr 2023 – Dec 2024 · 1 yr 8 mos · Remote

• Leads and develops a team of four marketing copywriters
• Encourages team to initiate new projects, learn new skills, and advocates on their behalf to the wider organization
• Creates content production process for copy and design teams
• Ensures the team delivers high-quality copy and content
• Works cross-functionally with other teams/ departments including product marketing, localization, PR, SEO, and research

Feb 2023 – Apr 2023 · 2 mos · Remote

Mar 2022 – Jan 2023 · 10 mos · Berlin, Germany · On-site

• Group fitness instructor for HIIT and strength classes.

Jul 2021 – Dec 2022 · 1 yr 5 mos · Berlin, Germany

• Oversees and develops all marketing campaign copy for new skincare product
• launches and seasonal campaigns with a heavy focus on email funnels.
• Writes copy that converts one-off customers into paying subscribers e.g. emails, dedicated landing pages, digital banners, & social media ads.
• Develops and updates brand TOV and brand story; ensures other departments implement brand tone cohesively, creates and maintains content style guide.
• Analyzes performance of copy and makes suggestions on how to improve in future campaigns based on results.
• Works closely with CRM, Product, Marketing Managers, and Ecom team to optimize customer copy across all touchpoints.

Aug 2019 – Jul 2021 · 1 yr 11 mos

• In addition to my duties as product and marketing copywriter, I am now managing copy and content requests from our team. This includes:
• Processing request forms
• Assigning tasks
• Overseeing assignments
• Project management
• Project documentation

Feb 2019 – Jul 2021 · 2 yrs 5 mos

• In this cross-functional role, I work closely with the marketing, product, design, social media, and content teams. Involving myself across many projects and departments, I love understanding how each team works together which in turn enables us to collaborate effectively, strive towards company goals, and have fun in the process :)
• Data-driven: I work closely with the messaging team to test and iterate on copy across various communication deliverables including email, in-app messaging, push messaging, and surveys.
• User-focused: Working with insights from user testing, I collaborate closely with product managers to write copy that provides users with a more seamless app experience. I'm involved with providing UX copy that leads us to acquiring, retaining, and continuously educating new and current users.
• Marketing-minded: Considering the entire customer lifecycle, I ensure that marketing communications stay true to Clue's mission and branding while always keeping user in mind (new, engaged, disengaged, returned, churned). Evaluating their behaviors allows me to write in a more strategic, targeted, and creative way.

May 2018 – Jul 2018 · 2 mos · Global

• I contribute travel articles and lists for Matador Network's Travelstoke App. I photograph, pitch, write, and edit lists for travelers looking for recommended spots (cafes, photography locations, and off-the-beaten-path destinations) around the world.

Mar 2017 – Apr 2018 · 1 yr 1 mo · Remote

• Wrote weekly video scripts for Facebook audience garnering 80K~2MM views. Scripts were based on the latest in tech, earth and energy, artificial intelligence, and virtual reality, and pop science.

Feb 2017 – Feb 2019 · 2 yrs · Remote

Aug 2016 – Feb 2018 · 1 yr 6 mos · Remote

• Wrote 250-word bios for “Designer Spotlights” and “Project of the Day” descriptions for weekly email campaign; assisted with sales, social media posts, and marketing copy on an as-need basis.

Feb 2016 – Feb 2017 · 1 yr · Greater New York City Area

• Wrote weekly blog post series based on pop culture & media trends
• Scheduled posts and planned weekly content using Hootsuite
• Assisted in weekly management of North American social media channels
• Wrote/edited long-form entries for Cannes Awards in various
• categories (mobile, integrated, digital, outdoor, media)
• Conceptualized and wrote voiceover script for 2016 media trends
• video, eSports video, and internal communication videos
• Built content calendar/content idea database for the launch of
• agency's Snapchat channel
• Contributed to the agency blog & leveraged the
• company as a resource for media research/ marketing insights

Sep 2015 – Jan 2016 · 4 mos · Greater New York City Area

• http://www.marchcaps.com
• Evaluated current business model
• Analyzed website data (click-through rates, bounce rate, page views, unique visits, etc.)
• Established website KPIs including acquisition, conversion rates, & behaviors
• Strategized email marketing flow for buyers/ non-buyers
• Suggested using e-commerce platforms (soldsie, liketoknow.it) to drive purchases via Instagram
• Created content strategy for website (e.g. blog content, feature articles, interviews, etc.)
• Outlined UX journey/ suggested site improvements
• Proposed social media strategy on Snapchat, Twitter, & Facebook with the goal of driving brand awareness
• Recommended various ways to A/B test content using Facebook Ad campaigns
• Provided a list of "pros" using paid media to increase brand awareness/ drive traffic

Aug 2014 – Oct 2015 · 1 yr 2 mos · Greater New York City Area

• Copywriting responsibilities included writing/editing:
• Brand guidelines
• Mission statement
• Packaging
• Product brochures
• Product detail pages
• Product infographics
• Product inserts
• Product landing pages
• Product launch campaigns
• Press sheets
• Style guide
• Website (homepage, about page, checkout pages, microsites)
• Voiceover scripts
• Radio voiceovers
• Banner ads
• Emails blasts (direct to consumer, dedicated, sponsored)
• E-vites
• Facebook ads
• Daily responsibilities:
• Wrote/updated packaging copy for all products: vitamin supplements, green juice powders, protein powders, chocolate bars, trail mix, herbal teas, subscription kits
• Worked across teams to maintain and create cohesive marketing materials for website copy (homepage, about page, product landing pages, shop & checkout pages, free trial pages), emails, banner ads, direct mail, press sheets, subscription box inserts
• Created all copy for product launches and seasonal promotions
• Established brand guidelines and best practices

Jan 2014 – May 2014 · 4 mos · Tel Aviv

• Revised copy, branding, and messaging for emerging ed-tech startup
• Wrote feature articles to promote company mission
• Composed and sent blogger outreach emails
• Provided art direction for online print ads; created company tagline
• Brainstormed/ implemented outdoor and guerrilla marketing campaigns
• Created custom-made infographics upon request for users
• Marketed the site’s infographics to potential users, influential bloggers, and tech news sites via TweetDeck, Facebook, Reddit, imgur, Google+, Tumblr, and LinkedIn

Jan 2012 – Oct 2013 · 1 yr 9 mos · Hong Kong

• Worked with creative team to pitch social media campaign for Garnier skincare product
• Filmed, directed and edited YouTube viral videos used for Garnier product launch campaign
• Helped prepare organize, and edit client presentation deck
• Wrote/ edited direct mail leaflets, seasonal brochures, radio advertisements, bus/ taxi stickers, and website copy for Citibank, Nestle, AXA, Galaxy Macau, and Paypal
• In charge of brainstorming and naming new products for Tempo, a tissue & toilet paper brand
• Managed and maintained Publicis HK “Lead the Change” Wordpress blog

Oct 2011 – Jan 2012 · 3 mos · Hong Kong

• Translated descriptions of children’s courses from Chinese to English
• Wrote and revised original copy for online ad banners/ promotional offers
• Initiated/ brainstormed story ideas for a new series of children’s Mandarin
• textbooks

Aug 2011 – Oct 2011 · 2 mos · Taipei, Taiwan

• Collected and analyzed customer feedback of BenQ electronic products from social media and product review sites
• Brainstormed/ drafted copy for the release of new BenQ product
• Revised and translated product descriptions from Mandarin to English
• Helped coordinate client meetings, presentations, and calendar

Sep 2010 – Aug 2011 · 11 mos · Zhuhai, Guangdong, China

• Taught oral/ written English to first and second-year Translation/ International Tourism majors
• Prepared/ presented weekly lesson plans including educational activities, debate topics, comprehensive essay writing, etc.
• Edited essays and opinion articles for student-run English newspaper

Jan 2009 – Feb 2009 · 1 mo

• Organized and sent mass mailings to in-state Democratic Party affiliates, urging them to continue voting in local elections.
• Assisted in the design and creation of a brochure for students applying to summer internship program.

Aug 2008 – Sep 2008 · 1 mo · Brockton, MA

• Wrote exhibit reviews and descriptions.
• Helped copy edit the monthly newsletter.
• Created interactive brochures (e.g. iSpy, word games, etc.) for children visiting the museum.
• Volunteered at Fuller Craft's teen outreach program by assisting troubled teens with arts and crafts-related activities.

Jul 2008 – Aug 2008 · 1 mo

Jun 2007 – Aug 2007 · 2 mos · Natick, MA

• Worked in Events & Marketing department of management and consulting firm.
• Organized and maintained client database.
• Edited brochures, wrote emails/ fliers/ newsletters.
• Collected and sent conference materials to designated locations nationwide.

Nov 2005 – Aug 2006 · 9 mos

Jun 2004 – Feb 2005 · 8 mos