Apr 2024 – Jul 2025 · 1 yr 3 mos · Singapore

• Leading communications for Asia, with a focus on Singapore, the Philippines, and India.

Apr 2022 – Apr 2024 · 2 yrs · Singapore

• First communications hire and second hire for Bumble's Southeast Asia team, leading consumer and brand communications in the region, with a focus on Singapore and the Philippines.

Sep 2020 – Apr 2022 · 1 yr 7 mos · Singapore

• First communications hire in the international office, leading Strategic Brand Communications as well as supporting consumer comms across 3 timezones - APAC, MENA, NA. In my two years at iQiyi, I successfully:
• Cemented the company's presence in APAC by working closely with executives in the region for executive profiling and working with senior stakeholders globally via our attendance to industry events like HKfilmart, APOS, ATF, etc, and also armed local business leaders with key messages and FAQs for high-profile partnership launches and thought leadership opportunities.
• Worked with cross-functional partners in Content Marketing, Sales, and Social Media, by developing 360° regional consumer communications campaigns across social and mainstream media to launch our Asian Romance Collection and our first Southeast Asia Original The Ferryman: Legends of Nanyang, both of which saw the attendance of over a hundred media regionally.

Sep 2018 – Sep 2020 · 2 yrs · Singapore

• Part of the team responsible for country- first communications initiatives across the Asia Pacific region.
• Worked on communications strategy and media outreach for the Singapore territory. Most recently successfully launched a campaign highlighting 106 Singaporean shows launching on Netflix.
• Planned pan-regional press roundtables across APAC, conceptualised and coordinated events for media, policy, industry and business stakeholders (both online and off) that moved the needle for the brand in markets like Singapore, Indonesia and Vietnam.

Aug 2017 – Dec 2018 · 1 yr 4 mos · 9-21 Lor 24A Geylang, Singapore 398545

• Spearheaded the overhaul in branding, marketing and content generation for the company's online platforms.
• In the first three months of taking on the role, I managed to:
• Close event hire deals totalling over $50,000
• Increased Facebook engagement by more than 43%
• Increased Instagram following by 200%
• Responsibilities include but are not limited to: Content/ copy generation for website, company rebranding, content strategy, ad-buying on social media sites, copywriting for platforms, generating leads and analysing ad results to increase the visibility of the business.

Jan 2017 – Jun 2017 · 5 mos · Singapore

• Was on some of the boutique PR agency's key accounts: PayPal, National Museum of Singapore, Singapore Heritage Festival 2017 and Carlsberg
• Supported in the successful execution of key events such as gallery launches and festivals, draft and disseminate press releases and press kits, while concurrently pitching and facilitating media interviews with top tier media like Channel NewsAsia and The Straits Times.

Apr 2016 – Aug 2016 · 4 mos · Singapore

• Proposed communications and social media campaigns, worked on editorial calendars for the Facebook page, reaching our 80k followers. Planned media buys of various campaigns during my stint and supported marketing of said events
• Day-today activities such as creating shareable content for PMETs, assisting in shoots and crafting copies and captions for relevant social media platforms taught me the importance of branding and voice.

Jun 2015 – Aug 2015 · 2 mos · Singapore

• Interned at Lepark, an enterprise that believed firmly in supporting everything local, including local artistes, artists and ofcourse food. My boss entrusted me with a myriad of tasks such as public relations, marketing and events management even though I had little to no experience in all of them at that point. I was taught the basics of media management through maintaining our media list and taking over Lepark's social media account.
• Further into my internship I was responsible for weekly EDMs and vendor/ artiste liaison for our big-scaled events held in conjunction with Discovery Singapore and Ngee Ann Polytechnic.