Kavleen Kaur Bakshi

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs experience

Key Highlights

Expert in programmatic advertising and performance marketing.
Led successful multi-channel campaigns reaching millions.
Strong background in e-commerce marketing strategies.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-commerce and Programmatic Advertising.

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Skills

Core Skills

Performance MarketingProgrammatic AdvertisingSocial Media MarketingBrand MarketingStrategic Marketing ManagementCustomer Relationship Management (crm)Project ManagementRetail MarketingBrand ManagementGo-to-market Strategy

Other Skills

Media MarketingDV360Print AdvertisingSearch Engine Marketing (SEM)Affiliate MarketingDigital StrategyThird Party RelationshipsWebsite MonetizationWebsite MerchandisingDashboard BuildingGrocery SalesCatalogue ProductionPhoto Shoot DirectionProduct DesignBusiness Marketing

About

Started as a small-town hustler. Shy girl in a convent school thrown into big city chaos. Found my love in Marketing. Now here we are! Currently part of Google's Ad-tech team helping clients create brilliant advertising campaigns that work harder than their budgets. Previously - At Flipkart, Myntra figuring out how to get the best deals in e-commerce. JK. Storyteller. Sunset lover. Corporate junkie. Occasionally shares thoughts/jokes on LinkedIn Current quest - Helping brands say less, mean more and learn AI so that it can do the heavy lifting while I can create Follow my corporate takes or connect so we can write one together! Disclaimer: All views expressed on LinkedIn are personal.

Experience

Google

Senior Solutions Expert

Feb 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Helping large clients scale programmatic campaigns on DV360 - from audience strategy, inventory curation, pacing, optimization to insights

Performance MarketingBrand MarketingMedia MarketingDV360Programmatic Advertising

Flipkart

3 roles

Senior Manager - Marketing

Sep 2024 – Feb 2025 · 5 mos

Led Performance marketing - Managing month on month budget allocation, phasing and channel mix across Retargeting on Meta, SEM, Affiliate, content marketing
Influencer marketing – Worked with top influencers like Rajiv Makhni , Beebom, Tech Burner & more to create tech content
Brand Campaigns – Worked with major electronics brands like Whoop on their exclusive launch in India, & boAt to create customer marketing campaigns
Third party collaboration – Worked with third party apps for electronics promotions - Cred, Spotify, Google Pay, Youtube, Times of India, Truecaller, Cleartrip to drive festive traffic for electronics

Performance MarketingPrint AdvertisingSearch Engine Marketing (SEM)Social Media MarketingAffiliate Marketing

Category Marketing Manager

Promoted

Sep 2023 – Feb 2025 · 1 yr 5 mos

Big Billion Day campaigns - Strategized multi-channel Big Billion Day campaigns managing budget across print, digital, live commerce and influencer marketing garnering reach of 30 million for consumer electronics
Customer Growth- Boosted overall MAC for electronics through strategic couponing and targeted campaigns for Old and Newcustomers through Merch, Push notifications

Strategic Marketing ManagementSocial Media MarketingBrand MarketingDigital StrategyPerformance Marketing

Marketing Manager

Apr 2021 – May 2022 · 1 yr 1 mo

Planning of high-profile events to drive engagement and sales across various product categories
Managed app store front, ensuring seamless user experience

Retail MarketingWebsite MerchandisingDashboard BuildingGrocery Sales

Myntra

Manager - Growth

May 2022 – Sep 2023 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

Ideated the Blockbuster Rewards property at Myntra for Tier 1 events - End of Reason sale
Leading high-revenue events and coordinating cross-functional teams for maximum impact
Establish recurring sale events - Myntra Fashion Carnival with focused themes, marketing, and objectives
Collaborating with retention and acquisition teams to launch targeted offers for diverse user groups

Customer Relationship Management (CRM)Third Party RelationshipsWebsite MonetizationProject ManagementStrategic Marketing Management

Godrej & boyce mfg. co. ltd.

Marketing Manager

Jun 2018 – Mar 2021 · 2 yrs 9 mos · Mumbai, Maharashtra, India

Managed product lines, driving market requirements and implementing roadmaps
Led GTM strategies for Healthcare launches, securing pre-launch orders
Determined demand forecasts and developed pricing based on product feasibility
Developed product communication via catalogues, videos, and social media creatives

Catalogue ProductionPhoto Shoot DirectionBrand ManagementProduct DesignGo-to-Market Strategy