Jan 2025 – Present · 1 yr 3 mos

• Defining Meta's commercial strategy for the mobility and travel verticals through strategic partnerships and spatial computing innovation. End-to-end ownership of complex B2B deal architecture, go-to-market strategy, vertical expansion, and ecosystem development.
• Commercial & Strategic Leadership:
• Architecting Meta's commercial presence in regulated mobility and travel sectors by identifying where AI and Spatial Computing create measurable enterprise ROI.
• Leading multi-stakeholder negotiations involving complex technical, legal, and commercial alignment. Flagship achievement: Structured the Lufthansa partnership as the first commercial deployment of XR hardware in global aviation—proving the business model for regulated industries.
• Currently scaling Strategic Partnerships in entertainment and mobility verticals, expanding spatial computing applicability across B2B segments.
• Go-to-Market & Vertical Expansion:
• Defining GTM playbooks for each vertical: regulatory assessment → technical feasibility → commercial modeling → partner identification → deal architecture.
• Led the reactivation of the XR Developer Ecosystem (Central Europe), building a pipeline of studios and partners to serve enterprise demand in mobility, travel, and entertainment sectors.
• Proven ability to expand from travel into adjacent verticals; currently evaluating logistics, manufacturing, and smart transport sectors.
• Cross-Functional Leadership:
• Align Product, Engineering, Sales, Legal, and Policy teams to translate frontier AI and spatial computing technology into production-ready commercial solutions.
• Own business case development and ROI tracking across all partnerships.

Jun 2023 – Present · 2 yrs 10 mos

• Global lead for strategic deals and go-to-market for Meta’s Spatial/Immersive tech ecosystem (Quest, avatars, metaverse). Owning sourcing, structuring, and closing high-impact partnerships that drive adoption of XR/Spatial solutions across aviation, entertainment, and consumer brands.
• Led complex B2B/B2B2C commercial deals for XR/Spatial products with global partners (Lufthansa, PUMA, etc.), aligning product, legal, and marketing stakeholders.
• Designed and executed go-to-market strategies for new platform capabilities (avatars, content, in-flight XR), including launch strategy, positioning, and partner enablement.
• Drove platform adoption by activating ecosystem partners (airlines, brands, studios) and proving clear revenue/engagement outcomes.

Jul 2022 – Jun 2023 · 11 mos

• Led Metaverse and XR partnerships across DACH, building and scaling the regional ecosystem of brands, developers, and studios for Meta’s immersive platforms (Horizon, avatars, digital goods).
• Built and managed strategic partnerships with brands and studios to launch immersive experiences, avatars, and digital goods for millions of users.
• Grew the developer and creator ecosystem in Central Europe, enabling third parties to build for Horizon, avatars, and Metaverse use cases.
• Drove go-to-market initiatives for new Metaverse features, coordinating with Product, Marketing, and Sales to deliver measurable impact for partners.

Feb 2020 – Jul 2022 · 2 yrs 5 mos

• Managed strategic platform partnerships for Meta’s largest global clients across Business Messaging (Facebook/Instagram/WhatsApp), Identity, and early VR/AR solutions, focusing on API integrations, GTM, and compliance.
• Owned strategic relationships and product partnerships with top global enterprises, focusing on API-based integrations (messaging, login, commerce, VR/AR).
• Led cross-functional GTM initiatives for new platform capabilities, coordinating Sales, Product, Marketing, and Legal across verticals (E‑commerce, FinTech, Sports, Fashion).
• Ensured regulatory and policy compliance for large-scale integrations, balancing partner growth with platform safety and risk management.