Dec 2023 – Jan 2025 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Worked on the brand campaign launch; building brand communication strategy
• Conducted thorough competitor analysis to gain insights into their marketing strategies, communications tactics, campaign strategies and budget allocations; understanding customer codes of trust and RTBs
• Proficiently analyzed performance metrics to optimize performance marketing expenses across various channel like online marketplaces, quick commerce and direct marketing.
• Worked on product launch, market scoping and financial planning

Dec 2020 – Nov 2023 · 2 yrs 11 mos · Bangalore Urban, Karnataka, India

• Supporting in managing a business worth USD 400 Mn a year, working on process improvement projects, and working closely with cross-functional stakeholders
• Relationship management with partners/distributors, managing product portfolio and planning marketing and sales activities
• Working with stakeholders from Southeast Asian markets to develop the new product pipeline, evaluate potential opportunities and design GTM strategies

Apr 2020 – Nov 2020 · 7 mos · Pune, Maharashtra, India

• Worked as a Pharmaceutical Forecasting Consultant on projects for US-based pharmaceutical clients including healthcare forecasting, business analytics, market research, and business development
• Worked on business development as well as inline projects across various therapeutic areas incorporating Forecasting, Analytics, Competitive Intelligence, and Market Research to provide comprehensive assessments and strategic recommendations

Apr 2019 – May 2019 · 1 mo · Greater Bengaluru Area

• Project title: To develop a Business Plan for launch of an oncology biosimilar drug in Myanmar
• Project description:
• Field visits: Interviewed 40 oncologists at 8 hospitals in 2 major cities in Myanmar to assess the prescription patterns and collect disease incidence data
• Identified key issues and trends in Myanmar for oncology patients and doctors to provide tactical solutions
• Analyzed data to predict the number of potential consumers and net sales of the product for 2020-22
• Devised short term and long term product strategy based on the patient/consumer funnel prepared
• Prepared the projected financials report stating yearly operating margins and sales targets for 3 years

Jul 2016 – Jul 2017 · 1 yr · Amritsar/Ludhiana Area

• Worked across 9 clinical departments at Christian Dental College & Hospital treating 800 patients
• Planned and organized various dental camps in rural areas in a team of 8-10 members at CDC, Ludhiana
• Co-authored original study published in Journal of Forensic Dental Sciences at MADC Chennai