Damon Pistulka √

CEO

Seattle, Washington, United States37 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Achieved 90%+ business sale success rate.
  • Helped businesses grow from $5 million to $30 million.
  • Expert in transforming businesses for profitable exits.
Stackforce AI infers this person is a B2B Business Transformation Expert with a focus on Growth and Exit Strategies.

Contact

Skills

Core Skills

Business Growth StrategiesDigital MarketingBusiness Strategy ExecutionLeadershipBusiness TransformationStrategic GrowthBusiness TransactionsBusiness StrategyBusiness AcquisitionFractional LeadershipSales ConsultingCertified Business Valuations

Other Skills

Digital StrategyMarketing FrameworksSearch StrategiesContent StrategyEducational MarketingLinkedIn SystemsLeadership DevelopmentExecutive CoachingBusiness Value GrowthMergers & AcquisitionsBusiness BrokerageCross-functional Team LeadershipBusiness DevelopmentSalesNew Business Development

About

Running a business was supposed to give you more freedom, not take it away. But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck. That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit. I help fix that. For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right. Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success. My focus is simple: helping you build a business that works, whether you’re in the room or not. Common challenges I help solve: Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you. Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away. Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of. When it works, here’s what changes: Customers find you because your message finally speaks their language Your team handles the day-to-day, freeing you to focus on higher-value work You move from reacting to leading, and from being stuck to scaling intentionally I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits. But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future. If you’re ready to lead again instead of constantly catching up, I’d be glad to talk. damon@exityourway.com 425-654-7757 exityourway.com | b2btail.com You’ve built something great. Let’s make sure it works for you.

Experience

B2btail

Relentless Business Growth Advocate

Oct 2024Present · 1 yr 5 mos · United States · Hybrid

  • Helping B2B Manufacturers & Industrial Companies Attract Their Ideal Customers Online
  • Most manufacturers are exceptional at what they do — yet remain invisible online to the very customers they’re best equipped to help.
  • At B2Btail, we’re on a mission to help manufacturers stop being the best kept secret by building a stronger digital foundation, educating their market, and connecting them with high-value customers through smart digital strategy.
  • Our Digital Game Plan is a clear roadmap that blends:
  • 🔥Generative & Traditional Search to rank for real buyer-intent keywords& topics
  • 🔥Content Strategy that turns expertise into visibility
  • 🔥Educational Marketing that builds trust and authority
  • 🔥LinkedIn & Video Systems that create meaningful connections
  • 🔥Foundational Digital Enhancements that make you easy to find and impossible to ignore
  • What We Do:
  • 🔷Build search strategies that help manufacturers get found for topics/keywords that convert
  • 🔷Repurpose educational content that speaks to “soulmate” customers
  • 🔷Implement LinkedIn and live video systems that generate consistent leads
  • 🔷Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey
  • 🔷Develop marketing frameworks that support long-term inbound growth
  • Who We Help
  • 🤔Manufacturers tired of being invisible online
  • 🤔B2B companies ready to attract better-fit customers (without hiring a full marketing team)
  • 🤔Business owners looking for a clear, repeatable growth roadmap
  • If your business is great at what it does but hard to find online, we can help you change that.
  • You can build your Digital Game Plan, a simple, strategic path to becoming the obvious choice for your ideal customers.
  • 👉 Reach out to see how.
Digital StrategyMarketing FrameworksSearch StrategiesContent StrategyEducational MarketingLinkedIn Systems+2

Ecommerce mgmt cooperative

Leadership Team

Feb 2021Jul 2024 · 3 yrs 5 mos · United States

  • Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Exit your way®

10 roles

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Sep 2020Present · 5 yrs 6 mos

  • The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses.
  • Co-host weekly event with Curt Anderson from www.B2BTail.com.
  • Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership.
  • Shows broadcast live on LinkedIn, Facebook, and Twitter.

The Faces of Business | Livestream / Podcast Host & Producer

Mar 2020Present · 6 yrs

  • The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed. Our guests share stories and information to inspire and educate.
  • There are incredible people all around us. We share their stories and knowledge.
  • Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.
  • All episodes are released on popular podcast channels.
  • All past episodes: https://exityourway.us/the-faces-of-business/

Fractional Chief Exit Officer

Jan 2020Present · 6 yrs 2 mos

  • With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.
  • Challenges we help you solve:
  • Developing and executing initiatives to significantly increase business value.
  • Enhancing leaders' abilities to inspire teams and drive continuous improvement.
  • Streamlining operations to reduce costs and boost profitability.
  • Providing resources to prepare businesses for sale.
  • Results from our work with clients:
  • 95%+ business sale success rate, often selling businesses for up to 20% over market value.
  • A business you love to own but you can sell when you want to the best buyers.
Leadership DevelopmentBusiness Growth StrategiesExecutive CoachingBusiness Value GrowthMergers & AcquisitionsBusiness Strategy Execution+1

Co-Founder | Managing Director | CMSH

Promoted

Mar 2019Present · 7 yrs

  • Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential? - You're not alone.
  • Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them.
  • I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.
  • Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value.
  • Picture a business sale / business exit success rate that's not the average 25% but is 90%+.
  • That's the Exit Your Way® difference.
  • With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:
  • Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.
  • Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.
  • Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.
  • Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices.
  • We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.
  • If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect.
  • Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives.
  • Let's redefine success, together.
  • If you want to learn more, contact us:
  • info@exityourway.com
  • 833-BIZ-EXIT (249-3948)
  • www.ExitYourWay.com
LeadershipMergers & AcquisitionsBusiness BrokerageBusiness Strategy ExecutionBusiness Value GrowthBusiness Transformation+1

Business Broker

Promoted

Mar 2019Present · 7 yrs

  • Navigating the complexities of selling a business can be daunting.
  • With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed.
  • At Exit Your Way®, we've flipped the script.
  • Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate.
  • Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.
  • If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us
Business StrategyLeadershipMergers & AcquisitionsBusiness BrokerageBusiness Transactions

Business Acquisition Advisor

Mar 2019Present · 7 yrs

  • As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses. We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.
Business TransactionsMergers & AcquisitionsBusiness Acquisition

Fractional CEO, COO

Mar 2019Present · 7 yrs

  • Helping business owners solve strategic and operational issues with fractional CEO & COO services. Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom. Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals. Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.
Cross-functional Team LeadershipBusiness StrategyLeadershipBusiness Strategy ExecutionBusiness Value GrowthFractional Leadership

Sales Consulting

Mar 2019Present · 7 yrs

  • Increasing sales & business value. Sales consulting to help owners create sales momentum, increasing sales and business value. Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business. Sales consulting to help business owners achieve their goals
Business DevelopmentSalesBusiness Value GrowthNew Business DevelopmentSales Consulting

Business Valuations

Mar 2019Present · 7 yrs

  • Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes. Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations. We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.
Value ConsultingBusiness Value GrowthBusiness ValuationCertified Business Valuations

Management Consulting

Mar 2019Present · 7 yrs

  • Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses. Helping business owners break through performance challenges by solving operational and executional challenges. Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Cross nw - business advisors

Managing Partner - Sell a Business

Jan 2016Present · 10 yrs 2 mos · United States

  • Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money. Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies. Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions. NO B.S. JUST RESULTS
  • ★Sales acceleration services to drive top line revenues and profits
  • ★Results management to focus the organization on building business value and prepare companies for a transition.
  • ★The "Exit Your Way" system for developing and measuring progress towards exit value goal
  • ★Strategic and tactical services working alongside business owners and staff to make things happen
  • ★Coordination of business transactions
  • ★Business advisory for new business buyers to continue the success long after the sale

Evergreen renewable llc

President | General Manager | Consultant

Feb 2009Jan 2016 · 6 yrs 11 mos · Greater Seattle Area

  • Management consulting and project development company
  • Manage the business and consulting projects for process developers, manufacturers, and commercial customers.
  • ★ Evaluation of technologies, applications, and project development opportunities.
  • ★ Technical support, business strategy, and diligence for project development and execution.
  • ★ Develop business plans for project finance and development.
  • ★ Identify and connected with potential investment groups.
  • ★ Present business plans to interested investment groups.
  • ★ Manage project development and business improvement projects.
  • ★ Provide leadership, direction, and business management for the company

Synergy systems inc.

Vice President | General Manager

Dec 2007Jan 2009 · 1 yr 1 mo · Redmond WA

  • Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.
  • Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.
  • ★Implemented formal cash usage controls from holding company
  • ★Implemented weekly performance review/cash management meetings with holding company
  • ★Implemented weekly soft close to measure estimated profitability on a weekly basis
  • ★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
  • ★Utilized Kaizen to restructure business processes
  • ★Implemented ERP system to provide streamlined financial and operational information
  • ★Created visual factory scheduling system to reduce WIP and slow moving products
  • ★Assisted management and staff in completing AS9100 certification audits.
  • ★Worked directly with SBA personnel to maintain 8A certification
  • ★Maintained Boeing Gold supplier rating for quality and delivery
  • ★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers
  • ➤Company cash neutral in 120 days. Cash positive in 180 days
  • ➤Reduced G&A costs by 20% and increased operational productivity by 25%.
  • Turn around role for Alaskan Native Corporation holding company.

Olympic fabrication llc

Vice President

Dec 2007Jan 2009 · 1 yr 1 mo · Shelton, WA

  • Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.
  • Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer. Lead the General Manager and Operational Management team to make these changes.
  • ★Implemented formal cash usage controls from parent company
  • ★Implemented weekly performance review/cash management meetings with parent company
  • ★Eliminated capabilities to focus on core strengths
  • ★Managed extensive 5S organizational work with operational team
  • ★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
  • ★Worked directly with SBA personnel to maintain 8A certification
  • ★Assisted management and staff in completing AS9100 and NQA1 certification audits.
  • ★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers
  • ➤Company cash neutral in 90 days. Cash positive in 120 days
  • ➤Ultimately increased revenues over 20% and profitability over 70%
  • Turn around role for Alaskan Native Corporation holding company.

Evergreen renewable llc

Project Developer

Feb 2007Dec 2007 · 10 mos · Greater Seattle Area

  • Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions.
  • .
  • ★ Researched and selected technology partners to develop off grid corn ethanol production facility
  • ★ Developed business plans and identified team to construct and operate the corn ethanol facility
  • ★ Conducted technology diligence and economic modeling to determine commercial feasibility for project
  • ★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Cnc diversified manufacturing, inc.

VP, Operations

Feb 2006Mar 2007 · 1 yr 1 mo · Kent, WA

  • Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers.
  • Managed the business - Company needed significant changes to turn around financial and operational performance.
  • ★Eliminated processing constraints inoperations resulting in over 50% sales increase.
  • ★Increase machine utilization over 45% through organizational process changes
  • ★Developed operational KPI's to ensure high machine utilization
  • ★Set up 24/7 operational schedule to increase utilization of key equipment
  • ★Combined operations into one facility to improve costs and efficiency
  • ★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
  • ★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
  • ★Increase throughput of company by over 25%
  • ★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period
  • ➤Company cash neutral in 120 days. Profitable in 270 days.
  • Turn around role for private equity group

Automated metal techologies

VP | General Manager

May 2004Feb 2006 · 1 yr 9 mos · Redmond WA

  • Precision sheet metal fabrication
  • Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.
  • ★Implemented improvements that allowed 30% growth with a reduction in company staffing.
  • ★Applied visual work in process scheduling at workstations
  • ★Implemented programming software to dynamically nest production requirements on a daily basis
  • ★Developed kan ban replenishment of raw sheet stock from supplier
  • ★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
  • ★Provided customers 3 business day service on custom items
  • ★Managed supply chain and inventory at customer locations to eliminate stock outs
  • ➤Increased revenues approximately 50% in 24 months
  • ➤Company set new records for sales and profit %
  • Private owner

Reynolds inc.

2 roles

Senior VP, Operations

Jan 2001Feb 2004 · 3 yrs 1 mo

  • Multi site retail fixture manufacturer.
  • Managed TN & WA operations. Completed turn around during first year to reverse significant losses and next 3 years on growth activities to increase revenues and profitability. Assembled a team of talented people who captured significant market share. Company bought by strategic buyer.
  • ★Orchestrated operational changes to return profitability (200% change in net profits) in 24 months.
  • ★Implemented operational KPI's and weekly review to measure progress towards profitability
  • ★Implemented lean manufacturing techniques to reduce labor costs over 20%
  • ★Implemented customer focused programs to support efficient nationwide roll out of products
  • ★Increased the net profits by an additional 16% during the next 12 months
  • ★Developed product line redesign which incorporated manufacturing and design improvements to reduce material costs over 20%
  • ★Traveled extensively with outside sales staff promoting products and supporting customer development
  • ★Directed corporate team which facilitated the sale of the company.
  • ➤Increased average yearly profitability over 200%
  • ➤Increased average revenues by over 25%
  • ➤Reduced manufacturing space requirements over 40%
  • ➤Reduced inventory requirements over 40%

General Manager

May 1999Dec 2000 · 1 yr 7 mos

  • Retail fixture manufacturer.
  • ★Implemented manufacturing techniques that significantly improved the operating efficiency over 15% in 6 months.
  • ★Lead team to reduce ERP BOM information requirements by 50%
  • ★Developed design guidelines for product to ensure consistent features across product lines
  • ★Directed purchasing and inventory control improvements that reduced stock outs for orders over 75%
  • ★Implemented performance indicators which allowed supervisors to manage labor costs.
  • ★Directed changes in quality systems which reduced order problems by 50+%

Falcon plastics inc

Plant Manager

Apr 1995May 1999 · 4 yrs 1 mo · Lexington, TN

  • Custom plastics injection molding facility.
  • ★Managed design, construction management and startup of facility.
  • ★Managed the facility and customer development to grow the sales by over 300%.
  • ★Adopted 24/7 operating calendar to improve equipment utilization and provide faster response to customer demand.
  • ★Pursued ISO 9002 registration.
  • ★Developed statistical defect reduction system resulting in best in class defect levels on high volume products.

Army national guard

Water Treatment Specialist | Bridge Crew Member

Oct 1982Nov 1989 · 7 yrs 1 mo · 854 Engr Co., Wagner, SD

  • Entered Army National Guard prior to attending college.
  • Attended US Army basic and advance training at Ft. Leonard Wood, MO
  • Initially was trained as water treatment specialist. - Provided water purification and distribution services for military exercises in remote locations across the US. Was responsible for the operation of a truck mounted water purification system.
  • Company change MOS to Medium Girder Bridge - Provided, transport, setup, and maintenance of medium girder bridge - Responsible for bridge squad.
  • Attended advanced training in Medium Girder Bridge at Ft. Leonard Wood, MO
  • Honorable Discharge E-5 Sergeant

Education

South Dakota State University

Bachelor of Science (BS) — MS Industrial Management

Jan 1991Jan 1995

South Dakota State University

BSME — Mechanical Engineering and Industrial Management

Jan 1984Jan 1989

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