Jan 2024 – Mar 2025 · 1 yr 2 mos · Seoul, South Korea · On-site

Jan 2022 – Dec 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Apr 2021 – Dec 2021 · 8 mos

Nov 2019 – Mar 2021 · 1 yr 4 mos

• Aspiring to make Myntra the destination for all things lifestyle in India!
• I head the revenue charter for Myntra and am responsible for topline and bottom line deliverables and for the customer metrics on the platform.
• Responsible for Customer Lifecycle Management at Myntra – driving the KRAs on acquisition, retention and reactivation.
• Responsible for CRM – handling the push notification channel, email, SMS, In-App Notifications
• Responsible for closely working with the product teams to put the roadmap across all charters and drive adoption of the features built across charters.
• Directly lead the pricing for the platform – and hence responsible for driving GMV and CM for the platform
• Heading the Visual Merchandizing/Storefront for Myntra – driving the right balance between content and commerce on the platform and responsible for driving storefront commerce and engagement metrics.
• Leading all the strategic sale events at Myntra – including End of Reason Sale and Big Fashion Festival
• Responsible for driving the traffic charter for Myntra – responsible for driving the right mix of different cohort of users in the DAU/MAU
• Responsible for the growth analytics charter which works on building frameworks/models for acquisition, retention, storefront, category teams to build upon for their objectives
• Responsible for the end to end demand generation for all categories – heading the sellside for all the categories – driving category level GMV/CM goals, go to market for launches and category led events, and finally driving a strong cohort-led approach to category demand generation.

May 2019 – Nov 2019 · 6 mos

Apr 2019 – Mar 2021 · 1 yr 11 mos · Bangalore

Jul 2017 – Mar 2019 · 1 yr 8 mos · Bangalore

• Making Flipkart the preferred choice for consumers when it comes to buying mobiles!

Jan 2016 – Jun 2017 · 1 yr 5 mos · Bangalore

• Category Marketing and Sellside for Smartphones and IOT at Flipkart

Dec 2014 – Jan 2016 · 1 yr 1 mo

• I handle Brand Building for Vim, Unilever's Dish wash brand in India. Responsible for market share and P&L delivery for the Vim portfolio of powders, bars and liquids.

May 2011 – Nov 2014 · 3 yrs 6 mos

• Managing Key Accounts for the largest Modern Trade Area - Mumbai - for HUL - with an annual turnover of INR 500 Cr.
• Responsible for fostering and managing customer relations with leading domestic retailers including Big Bazaar, D Mart, ABRL, Reliance Retail, Hypercity and international retailers like TESCO, Walmart etc.
• Responsible for setting up Distribution infrastructure in Mumbai and Thane to service the Modern Trade clients in Mumbai and Greater Mumbai regions
• Leading a team of 12 Field Sales/Key Account Executives handling 4 distributors and 14 Key Account customers - responsible for delivering HUL market Share, HUL sales delivery and terms of trade negotiations with customers
• Activating HUL brands at the Point of Purchase and ensuring better merchandizing for HUL products in-store through an extended team of 2 Field Managers, 12 Field Supervisors and 300+ merchandizers.
• Responsible for driving HUL growth in key customers through conceptualization and execution of Joint Business Plans
• Development and execution of Trade Promotions in the MT Independents channel
• Development of micromarketing plans for MT Channel and deploying shopper based channel strategies across key customers
• Involved in Planning and Forecasting of sales for Key Accounts in the region

May 2010 – Apr 2011 · 11 mos

• Customer Development:
• Managed General Trade Sales for Rural Vijayawada and Rajahmundry in Coastal Andhra for 5 months handling 14 distributors directly with an annual turnover of INR 120 Cr
• Responsible for driving HUL growth across all Product categories in Rural Andhra through the Rural RTM and Shakti Channel - handling 14 distributors, 50 Salesmen and 5 Rural Sales promoters to cover 100+ Shakti Entrepreneurs
• Increased coverage by 50% in Rural AP – through the mahaCoverage project and the Shakti channel, appointing Shakti Entrepreneurs in 16 villages with less than 5000 population
• Customer Marketing:
• Devised ways of winning with the Shoppers at the point of purchase – by designing a visibility program for our brands at the point of purchase across 2 Lakh outlets in the country - called "Better Stores", this program was implemented across the country in the GT Channel within 2 months
• Brand Building:
• Launched the Lipton Ice Tea brand in India working closely with the parent Pepsi Lipton International - was responsible for developing the mix for deployment in India.
• Devised the media plan for the launch liaising with Mindshare
• Developed the launch plan for MT & GT Channels in India basis the consumer trials based volumes
• Consumer Insights:
• Worked with the Asia-AMET Deos Team in Manila, Philippines – to develop innovation ideas for different Deo Benefit platforms
• Understood the Deos Category and the different Benefit Platforms in which Unilever operates and could operate in future – including Natural Traditional Medicinal Platforms, Whitening platform etc.,
• Studied the habits and attitudes of Low Income Consumers across Asia w.r.t. Skin Health & Beauty and personal hygiene which helped me funnel ideas relevant for the low income consumers in Asia.
• Came up with innovative ideas for the Deos category which will be rolled out over the next 5 years in Asia, post Supply Chain feasibility study.

Apr 2009 – Jun 2009 · 2 mos · Singapore

• Worked in Unilever Asia Pte Ltd, Singapore in a Brand Development Role in the Fabric Cleaning Category for Indonesia - worked on a Detergent Brand, with focus on sachets to enable an increase in the market share.
• Studied the detergent brand and the Indonesian Detergent market, developed hypotheses for sachets and washing behaviors of consumers.
• Qualitatively and Quantitatively analyzed habits and attitudes of the Indonesian consumer - to gain insights on the washing, consumption and purchase pattern of the Indonesian Households.
• Prepared the consumer panel brief for Nielsen and obtained Consumer Panel Survey (CPS) data related to penetration, consumption and purchase trips for detergents.
• Processed the CPS data, reinforced observations from the qualitative study and derived the specifications for a SKU to be introduced in the market, prepared the business case for the same with the Gross Margins % and bench-marked it against the current portfolio of detergent SKUs in the Unilever portfolio.
• Received a Pre-Placement Offer from Hindustan Unilever Ltd to join as a Business Leadership Trainee in May 2010.

Dec 2006 – Apr 2008 · 1 yr 4 mos

• Developed Media Gateway Protocol and Diameter Protocol Software on the Trillium TAPA Platform