Apar Singh — Operations Associate
I help D2C fashion & lifestyle brands scale across Marketplaces from verticals like Myntra to horizontals like Amazon to niche like Aza/Eternz, as well Shopify using a mix of category science, consumer insight & performance marketing. Ex-House of Chikankari (Shark Tank S2), Ex-Emori (Shark Tank S5), Ex-Mensa (India's Fastest Unicorn). Want a ₹1-10Cr AOP? Let’s talk. We do ₹10-100Cr AO too. With over 12 years of experience in ecommerce (D2C + Marketplaces), Category Management, Key Accounts, Buying and Merchandising, I am a retail professional with a passion for Apparel, Footwear, and Accessories. I have a strong academic background in Fashion Technology from NIFT, International Trade Management from NMIMS, and Retail Management from IIM Calcutta, which enables me to apply analytical and critical thinking skills to optimize performance and drive innovation in the ecommerce sector. Currently, I am leading the category and growth functions. I am responsible for managing the sales, P&L, assortment, NPD, inventory, pricing, marketing, and marketplace strategies, while collaborating with cross-functional teams and key stakeholders. Having successfully increased the sales, margin, and retention rate of the category by delivering customer-centric products, competitive pricing, and effective marketing campaigns, my goal is to scale ecommerce brands that offer value, quality, and convenience to the omnichannel shoppers in India.
Stackforce AI infers this person is a Retail E-commerce expert with extensive experience in D2C and marketplace strategies.
Location: Noida, Uttar Pradesh, India
Experience: 12 yrs 1 mo
Skills
- E-commerce
- Category Management
- Go-to-market Strategy
Career Highlights
- Over 12 years of experience in eCommerce and retail management.
- Successfully scaled multiple D2C brands across various marketplaces.
- Strong academic background in Fashion Technology and Retail Management.
Work Experience
Dressfolk
Senior Manager Ecommerce (8 mos)
Emori
Senior Manager Ecommerce (3 mos)
House of Chikankari.
Senior Manager Ecommerce (0 mo)
Ecommerce Manager (1 yr 2 mos)
Mensa Brands
Category & Growth Manager (1 yr 6 mos)
Fabindia Overseas Pvt Ltd
Senior Category Lead (1 yr 6 mos)
Lifestyle International Pvt Ltd
Account Manager - B&M (9 mos)
Soch Apparels Pvt. Ltd.
Category Lead - Buying & Merchandising (9 mos)
PUMA Group
Key Account Manager (2 mos)
Lifestyle International Pvt Ltd
Account Manager - B&M (1 yr)
Retail Planner (2 yrs 7 mos)
BLACKBERRYS
Technical Design - PLM (1 yr)
BOUTIQUE INTERNATIONAL PRIVATE LIMITED
Fashion Merchandiser (3 mos)
Noise
Merchandiser (4 mos)
Superhouse LTD
Merchandiser (3 mos)
Lifestyle International Pvt Ltd
Concept Manager (1 yr 2 mos)
Raymond Lifestyle Limited
Project Intern (3 mos)
Orient Craft Limited
Summer Intern (2 mos)
Arvind Limited
Student Intern (1 mo)
Education
EPRM at Indian Institute of Management, Calcutta
PGDM at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
B.Ftech at National Institute of Fashion Technology India
12th at Delhi Public School - India
10th at Raja Ram Mohan Roy Academy Dehradun
