Nov 2017 – May 2019 · 1 yr 6 mos · India

• Specialized in influencer marketing
• Lead the Mumbai BD Team

Aug 2016 – Sep 2017 · 1 yr 1 mo · Mumbai Metropolitan Region

• Handled two key businesses – Tata Sons & Rajasthan Tourism
• Address challenges of the consumer shift from Traditional to Digital mediums and to craft strategies to engage the consumer in the age of the multi-screen behavior
• Have had to Crisis management for Tata Group
• Study and draw inferences on consumer behaviour in order to strike strategic brand associations and increase brand reach.
• Worked closely with the mainline team to deliver integrated marketing campaigns.

Oct 2015 – Sep 2016 · 11 mos · SOCIAL KINNECT 1st Floor, J.K. Somani Building, British Hotel Lane, Mumbai Samac

• Also a Business Developer here:
• Helped in building strategies for various pitches to aquire new business.
• .• Handled various clients like CouponDunia and ZeeCafe.
• Also worked on 2 major events:
• Economic Times Global Business Summit 2016 held in Delhi
• IDBI fed Kolkata Maraton 2016 held in Kolkata
• Strategizing & planning digital roadmap basis brand objectives across various digital touch points along with an understanding of creatives that work and ability to leverage the best mix to extract effective results.
• Track and monitor competitors’ movements on the digital space and share benefit to clients
• Use of various tools such as SproutSocial, Hashtracking etc. for competitive benchmarking and analysis.
• Integrated execution plans for digital & social media campaigns seamlessly from inception to closure; analyzing & optimizing campaigns for quality output and defining future baseline activities basis response.
• Campaigns planned & implemented
• Nature of Projects Managed: Social Media Marketing, Integrated Execution Plans for brands

Jul 2015 – Oct 2015 · 3 mos · Indiabulls Finance Centre

• Content Strategist
• Social Media Management
• Content Strategy
• Ideation
• Content Creation
• Handled various clients like Asian Paints, Ebay, Redbull, Lavie, Dunkin Donuts, Volkswagon, Voxpop social media presence.
• Gained familiarity with various social media platforms such as Facebook, Instagram.
• Creating content for brands and websites across various digital platforms.
• Developing strategies and creative campaigns for brands and telling stories on the web.

May 2015 – Jun 2015 · 1 mo · Opera house

• Business Development
• Marketing. Strategy Planning. Research. Client acquisition. Business development.
• Engaging in Marketing events, interacted with 150 customers and assessing their purchasing power and behavior
• Analyzing Data and Creating Excel Sheets that Add actual value in Business and Research Development
• Engaging with clients, focusing on Brand Building and Client Acquisition
• Working with an Expatriation on project basis
• Exposure and Learning in a highly competitive start-up company environment
• Exposure in Digital Media Marketing, Web Development, Wireframes and Online Presence.
• Successfully formed a business alliance with 2 businesses in 1 month.