Anoop Asthana

CEO

Delhi, India15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in strategic partnerships.
Proven track record in driving revenue growth.
Expert in managing brand alliances and campaigns.

Stackforce AI infers this person is a strategic partnerships expert in the E-commerce and Media industries.

Contact

Skills

Core Skills

Strategic AlliancesBrand ManagementStrategic PartnershipsMarketing StrategyBusiness DevelopmentClient ManagementSales ManagementBrand DevelopmentAccount Management

Other Skills

Account DevelopmentAdvertisingBankingBrand BuildingBrand PartnershipsBusiness StrategyCRMCampaign ManagementClient AcquisitionCross Brand PromotionsCustomer SatisfactionDigital MarketingEntrepreneurshipEvent ManagementKey Account Management

About

10+ years of experience in Internet/E-commerce & Production House Industry. Experienced in building Strategic Alliances to accelerate revenue growth and create value for both emerging and established organisations. I have been responsible for building business through affiliate marketing, influencer marketing & strategic partnerships and alliances. Instrumental in creating ideas promotional campaigns with partners. Forging Marketing Alliance partnerships through key associations. Planning Strategy & Managing the campaigns creating, maintaining, and optimising relationships with clients, keeping a close eye on market trends and identify gaps and niches that represent new business opportunities. Proven leadership, business development, negotiating and influencing skills, and ability to achieve goals through teamwork, collaboration, and relationship management. Experience in structuring alliances across the spectrum - Marketing alliances - Media Barter - Movie Associations - Brand alliances - Alliances with Government bodies - Channel partner acquisition and management - Franchise development - Co-branding / Cross - Marketing - Strategic Alliances

Experience

Ixigo

2 roles

Head-Brand Alliances.

Promoted

Apr 2024 – Present · 1 yr 11 mos

Managing brand partnerships & strategic alliances with Indian and Global partners.
Branding & Strategic alliances with key partners on the platform through special initiatives.
Ensure compliance with set procedures and systems at all given times and take corrective action whenever necessary.
Broadening the product portfolio base of ixigo by including new partners on board
Ideate, strategize, and develop campaigns for brands to leverage the properties of ixigo.

Brand PartnershipsStrategic AlliancesCampaign ManagementBrand Management

Strategic Partnership & Marketing Alliances

Apr 2021 – May 2024 · 3 yrs 1 mo

Handling Strategic partnerships and campaign for ixigo.
Cross brand promotions for new customer acquisition and customer retention.
Ideate, strategize and develop marketing campaigns for brands to leveraging the network of ixigo properties.
Giving End to End Solutions to all major brands like Big Bazaar, Spencer, KFC, Dominos, Pizza Hut, Apple Citi Bank and many more major brands across Pan India.
Planning Strategy & partnership for ixigo.
Movies alliances with major production houses.

Strategic PartnershipsCampaign ManagementCross Brand PromotionsMarketing Strategy

Easemytrip.com

Sr. Manager -Strategic Partnerships and Marketing Alliances at EaseMyTrip

Jul 2019 – Mar 2021 · 1 yr 8 mos · New Delhi, Delhi, India

Taking care strategic alliances & partnerships for EaseMyTrip and handling product catalogue for new user’s acquisition. Getting new partner on boards and revising existing offers.
Leveraging associations with Film Production houses to get brand reach i.e Balaji-Heartbroken, Tanhaji, Laalkaptaan etc.
Handling Strategic partnerships and campaign management nationally. Cross brand promotions for new customer acquisition and customer retention.
Alliances with brands for discounts coupons and vouchers.
Giving End to End Solutions to all major brands like Big Bazaar, Spencer, KFC, Dominos, Pizza Hut, Apple Citi Bank and many more major brands across Pan India.
Responsible for maintaining direct contact with the decision makers like COO, CEO, CFO and Marketing Managers of the organisations.
Responsible for alliances and partnership with all Major Brands in every category (Pan India).

Strategic AlliancesCampaign ManagementProduct Catalogue ManagementStrategic PartnershipsBusiness Development

Paytm

Deputy Manager (Strategic Partnerships and Marketing Alliances)

Jun 2014 – Jul 2019 · 5 yrs 1 mo · Noida sec-5

Giving End to End Solutions to all major brands like Big Bazaar, Spencer, KFC, Dominos, Pizza Hut, Apple Citi Bank and many more major brands across Pan India.
Responsible for maintaining direct contact with the decision makers like COO, CEO, CFO and Marketing Managers, of the organizations.
Responsible to the P&L for Pan India.
Client Acquisition and pipeline development management.
Maintaining the Existing accounts and ensuring repeat business from existing customers, through delivery excellence and, relationship.
Competition and media tracking, prospecting and negotiation, freezing on commercials and closing of deals with necessary documents.

Client AcquisitionP&L ManagementAccount ManagementBusiness DevelopmentClient Management

Monster.com.mx

Accounts Manager

Oct 2013 – May 2014 · 7 mos · Noida Area, India

Heading SME and Staffing Sales for the region with a team of 10 Account Managers.
Providing solutions to the Enterprise, based on the specific hiring & branding needs and budget & target segment
Conceptualizing and implementing activities spread across different mediums ranging from Online, Social Media, Print, Radio, and Events to Mobile Applications,.
Studying the competitive landscape rigorously and keeping abreast of macro movements to provide swift inputs to marketing and product departments to take necessary actions.
Sell different Strategic Knowledge Units for Monster.com, Also responsible for organizing job fairs in different parts of North India as a brand building exercise and for generating additional revenue

Sales ManagementBrand BuildingEvent ManagementBrand Development

Rediff.com india ltd.

Seniour executive (Strategic Partnerships & Alliances)

Jul 2011 – Jul 2013 · 2 yrs · New Delhi Area, India

Maximize revenues in various categories such as F&B, Home & Lifestyle, Health&Beauty and Services.
Achieve Monthly target for New Sales and Revenue and Customer Satisfaction Measures.
Manage internal sales business management responsibilities including sales opportunity forecasting, reporting, account reviews and account development plans.
Maximize the margin associated with each sales opportunity.
Communicate new features and products available to set of clients.
Work in close cooperation with internal teams and collaborate well with Peers across the National Region.
Partner engagement & planning Selecting, segmenting partners and aligning new Partners.
Responsible to generate new acquisition from Delhi/NCR Market with the help of team member.

Sales ManagementPartner EngagementAccount DevelopmentAccount Management

Tradeindia.com - infocom network ltd

Business Development Executive

Oct 2010 – Jul 2011 · 9 mos · New Delhi Area, India

Heading SME and enterprise Sales for the region of Delhi/NCR.
Set & achieve sales, revenue targets by utilizing market information and network to develop marketing intelligence,
Drive service delivery as per customer commitments. Conduct periodic review to monitor, control and enhance Customer Satisfaction levels. Ensure after-sales service to clients through the Customer care team.
Identifying & developing new clients with the help of Account managers for providing them with online SME solutions, thereby generating new business for the organisation and contributing to overall profitability.

Sales ManagementCustomer Satisfaction