Cleone Barton — Associate Partner
Field Marketing isn’t just about leads—it’s about driving revenue, pipeline velocity and increasing the ADS in partnership with GTM leadership. I specialise in building data-driven, accountable marketing teams that fuel sustainable growth, scalability and ARR. From PLG to ABM, I’ve led strategies that both transform SaaS startups into category leaders and established brands to resilience in a competitive market. As an individual – culture, values and making an impact are at the centre of everything I do.
Stackforce AI infers this person is a B2B SaaS marketing leader with a strong focus on growth and strategy.
Experience: 28 yrs 3 mos
Skills
- B2b Marketing Strategy
- Leadership
- Business Strategy
- Brand Awareness
- Customer Marketing
Career Highlights
- Expert in driving revenue and pipeline velocity.
- Specialized in building data-driven marketing teams.
- Proven track record in transforming SaaS startups.
Work Experience
Sprinklr
Director Field Marketing, EMEA (8 mos)
Anaplan
Senior Director, Field Marketing - EMEA (1 yr 2 mos)
Director, Regional Marketing, EMEA North (2 yrs 11 mos)
Senior Manger, Regional Marketing, EMEA North (1 yr 10 mos)
Marketing Leader Northern Europe (1 yr 11 mos)
IBM
UKI Cloud Marketing Leader (9 mos)
Field Marketing Lead, IBM UK Limited (7 yrs 8 mos)
Sterling Commerce an AT&T company
Senior Marketing Programme's Manager EMEA (1 yr 3 mos)
SAP Ariba
UK Marketing Director (5 yrs 3 mos)
Haht Software
Marketing Manager (6 mos)
Ariba
Marketing Communications Manager (2 yrs 9 mos)
SAP UK Ltd
Marketing (2 yrs 4 mos)
Education
Bachelor's degree at Durham University
