Preena Kalra

Business Development Executive

Jaipur, Rajasthan, India4 yrs 6 mos experience

Key Highlights

  • Expert in influencer-led campaigns and brand collaborations.
  • Proven ability to drive audience engagement and growth.
  • Versatile experience across multiple industries.
Stackforce AI infers this person is a Marketing Specialist with expertise in Influencer Marketing and Brand Strategy.

Contact

Skills

Core Skills

Influencer MarketingBrand StrategyEmail MarketingCreative StrategyMedia Planning

Other Skills

Social Media CommunicationsInfluencer OutreachCreative Content CreationSocial Media MarketingBrandingClient RelationsBrand ManagementContent CurationCross-functional CoordinationInnovationsPresentation DevelopmentTime ManagementTeamworkLeadershipObservation

About

I specialize in creating influencer-led campaigns and brand collaborations that don’t just capture attention but also deliver real growth. By combining strategy with storytelling, I help brands and creators connect with audiences in ways that feel authentic and impactful. From developing multi-channel advertising solutions to leading partnership driven campaigns, my work has always been about finding the balance between creativity and results. What sets me apart is my ability to turn an idea into a campaign that resonates, engages, and scales. Over the years, I’ve partnered with brands across FMCG, lifestyle, healthcare, and digital-first categories, giving me the versatility to adapt strategies to different industries while keeping audience engagement at the core. For me, marketing is not about creating noise it’s about building stories, strategies, and partnerships that last, and ensuring every campaign contributes to meaningful brand growth. For me, marketing is about creating impact that outlives the campaign.

Experience

Learn hindi anywhere & india with jessica podcast

2 roles

Brand and Content Manager

Promoted

Feb 2026Present · 1 mo · Remote

  • Leading brand growth and content strategy across Instagram, YouTube, email, and podcast platforms for a 350K+ global audience.
  • Manage end-to-end brand collaborations: outreach, negotiation, coordination, and execution
  • Plan and execute content strategy across reels, carousels, stories, and long-form platforms
  • Drive audience growth and engagement through trend research and performance insights
  • Oversee email marketing campaigns and automation workflows (Mailchimp, Zapier, etc.)
  • Coordinate podcast marketing, guest outreach, and collaboration opportunities
  • Monitor analytics and optimize content and campaigns for higher reach and conversions
  • Support development of digital products including courses, ebooks, and community initiatives
  • Enhance brand visibility and positioning across platforms through strategic planning and execution
Social Media CommunicationsInfluencer MarketingInfluencer OutreachBrand StrategyCreative Content CreationCreative Strategy+1

Marketing and Brand Specialist

Feb 2025Feb 2026 · 1 yr · Remote

  • Manage end-to-end brand collaborations: outreach, negotiation, coordination, and execution
  • Handle all inbound brand queries and communication via email and social platforms
  • Create and execute email marketing campaigns for audience engagement
  • Research content trends and insights to suggest relevant and high-performing content ideas
  • Assist in content planning and strategy across Instagram, YouTube, and podcast platforms
  • Design and develop creative assets including Reels, carousels, YouTube thumbnails, and stories
  • Implement automations across tools for content scheduling and engagement
  • Monitor and analyze content performance metrics to optimize strategy and reach
  • Contribute to podcast marketing through visual content, captions, and collaborations
  • Boost visibility and engagement by enhancing her presence across multiple platforms
Email MarketingSocial Media MarketingBrandingClient RelationsSocial Media CommunicationsInfluencer Outreach+4

Rajasthan patrika pvt. ltd.

Brand Solutions Executive

May 2022Jul 2024 · 2 yrs 2 mos · Jaipur, Rajasthan, India

  • Developing multi-channel (Print, Radio, Digital, OOH, and On-ground) creative advertising strategies for Local and National Brands across various categories such as Automobile, FMCG, Education, Agriculture, E-commerce, Healthcare and Real Estate.
  • Managing various aspects of campaign development including Content, Flow, Cost Sheet, Media Deliverables, and Media Planning to ensure seamless execution.
  • Utilizing ADEX TAM data analysis to gain industry insights,ascertain ad volumes, and conduct comprehensive market and competitor analyses.
  • Engaging in Content Development initiatives to enhance brand messaging and storytelling.
  • Participating in ideation sessions and crafting proposals for in-house events to drive brand engagement and awareness.
  • Conducting on-ground market research to gain insights into the competitive landscape and real-time consumer behavior, to offer the most apt strategies.
  • Formulating customized strategies for client retention, expansion, and acquisition, with a focus on identifying existing opportunities and tapping into new markets to drive revenue growth.
  • Collaborating with cross-functional teams including creative, sales, and event execution departments to ensure alignment and synergy in campaign execution.
  • Monitoring industry trends and competitor activities to stay abreast of market dynamics and identify opportunities for innovation.
Creative StrategyMedia PlanningContent CurationCross-functional CoordinationInnovationsPresentation Development

Byju's

2 roles

Associate Sales Operations

Jul 2021May 2022 · 10 mos · Bengaluru, Karnataka, India

  • Identifying areas of improvement in training given by training managers to trainees.
  • Keeping a track of performance of sales team and identifying deviations.
  • Worked on a pivot program run by company to identify best talent.

Business development trainee

Aug 2020Oct 2020 · 2 mos

  • Building relationship with the prospects.
  • Counselling kids and their parents in various study related matters.
  • Product Demonstration and Selling.

Zomato

Marketing and Sales Intern, Online Ordering

Jun 2019Oct 2019 · 4 mos · Udaipur

  • Worked towards enhancing consumer experience.
  • Performed menu re-engineering.
  • Worked towards Maintaining relationships with existing clients.
  • Established new client base through outside and B2B sales efforts.

Lakmé

Dissertation on consumer behavior of young women towards lakme

Nov 2017Apr 2018 · 5 mos · banasthali vidyapith

Mahindra and mahindra limited [automotive, farm equipment and agri business]

Sales intern

May 2017Jun 2017 · 1 mo

Education

Banasthali Vidyapith

Master of Business Administration - MBA — Marketing

Jan 2018Jan 2020

University Grants Commission (ugc)

NET

Feb 2021Feb 2022

Banasthali Vidyapith

BCom - Bachelor of Commerce — Marketing

Jan 2015Jan 2018

The Institute of Company Secretaries of India

CS Foundation

Mar 2015Dec 2015

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