Jan 2023 – Sep 2025 · 2 yrs 8 mos · Zamboanga, Zamboanga Peninsula, Philippines · On-site

• 1. Oversees overall operations of the Marketing Department
• 2. Ensures that the company brand and culture are adequately communicated through overall marketing platforms such as Social Media, tri-media ads, etc.
• 3. Manage all marketing communications.
• 4. Develops marketing strategies and approaches through marketing campaigns and promotions.
• 5. Represents the company to PR relations esp. in public and private sectors.
• 6. Evaluate the effectiveness of marketing activities.
• 7. Conceptualizes, develops, and creates strategies, policies, projects, and procedures that will increase, improve, and maximize tenant occupancy of the stores.
• 8. Develop and implement an overall strategy for building various customer loyalty programs.
• 9. Lead these loyalty programs in order to drive customer acquisition, development, and retention.
• 10. Design and manage communications strategies focused on attracting, developing, and retaining customers.
• 11. Develop, present, and oversee financial budgets on an annual and quarterly basis.
• 12. Ensure all budgets and financial processes align with company goals.
• Achievements:
• 1. Launched Loyalty Program last April 2023 in collaboration with IT and 3rd party agencies to implement the Loyalty Program.
• 2. Implemented marketing programs such as monthly store promotions, annual raffle draw promotions, and loyalty program promotions, to make sure to align with the company goals.
• 3. Implemented Marketing KPIs per section to ensure the alignment of marketing objectives (foot traffic, increase loyalty retention, increase occupational rate for leasing, increase transaction counts, etc)
• 4. Realignment and Implemented Manpower Evaluation Program for promotion and incentive-scheme programs (KPI output vs. Work Performance Evaluation Output)

Aug 2021 – Dec 2022 · 1 yr 4 mos · Zamboanga, Zamboanga Peninsula, Philippines

• Currently teaching BSBA subjects such as Personal Finance, Global Finance with E-Banking, and Professional Salesmanship for Marketing Management, Financial Management, and Human Resource Management students.
• 1. Design, plan and implement effective and inclusive teaching arrangements and learning
• activities
• 2. Teach across a range of courses or within a subject area using appropriate teaching, learning support, and assessment methods online and on-site
• 3. Assess the work and progress of students and provide them with constructive feedback
• 4. Seek ways of improving performance by reflecting on teaching design and delivery and obtaining and analyzing feedback
• 5. Develop ideas for improving the learning environment, teaching, and/or assessment and feedback methods
• 6. Engage in professional development in relation to teaching, learning, and assessment
• 7. Monitor student progress, achievements, and attendance; participate in the development, administration, and marking of exams and other assessments

Jun 2021 – Jan 2023 · 1 yr 7 mos · Zamboanga, Zamboanga Peninsula, Philippines

• I am a part-time Digital Marketing Consultant of Sunflower Food Shop in Zamboanga City, Philippines. I do marketing strategies both digital and physical store of the restaurant. The goal is to increase brand awareness and foot traffic of the store through digital marketing channels (social media accounts, promotions and tri-media advertising).
• 1. Meeting with the owners to discuss digital marketing goals
• 2. Reviewing the business' digital marketing strategies to identify areas for improvement
• 3. Developing new marketing campaigns for publication on digital platforms such as Facebook, Instagram, Tiktok, Website
• 4. Using SEO to identify successful digital marketing methods
• 5. Keeping track of data analytics to remain aware of the business' progress in improving digital marketing
• 6. Helping the business establish brand awareness through digital marketing
• 7. Conducting extensive market research to identify trends and effective strategies
• 8. Updating existing marketing campaigns for use on digital platforms
• 9. Planning content for business social media accounts such as Facebook
• 10. Researching different marketing channels and online platforms to determine which the business might benefit from using

Jan 2021 – Jan 2023 · 2 yrs

• 1. Carrying out continuous lead-generation activities through daily activity in the branch
• 2. Setting appointments, whether over the phone or face-to-face
• 3. Conducting financial needs analysis and recommending customized solutions
• 4. Document preparation of customers and submit applications for New Business
• 5. Conducting after-sales service to existing clients
• 6. Building a long-term relationship with the bank partner as part of relationship management
• 7. Engage the bank partner to be active referrers to refer more with AXA products
• 8. Helping the bank branch to refer bank products to customers e.g. loans or savings/checking account
• 9. Enhancing professional development through completing onboarding programs monthly encompassing technical and soft skills (Product, sales process, distributor tools)
• 10. Running customer events and promotions, whether in-branch or offsite
• 11. Spearheading training and development on-site for FSA probationary employees
• 12. Modifying and generating reports through AXA Salesforce management software
• 13. Team OIC and leader, in the absence of the Area Sales Head
• Awarded as AXA Prime 2022 and attended AXA Prime Asia 2022 in Bangkok Thailand last September 2022

May 2019 – Dec 2020 · 1 yr 7 mos

• 1. On-boarding associate level in the insurance industry
• 2. Lead generation both in-branch and existing clients through cold calls and lobbying
• 3. Conducting financial needs analysis to in-branch clients
• 4. Documentation process for both New Business and After Sales Service
• 5. Building relationships with bank partners and clients
• Sales performer, awarded as Countryside's Top FSA for July-Nov2019
• Sales performer, awarded as Mindanao Region's Top FSA for January-Nov2020
• AXA Ace Club awardee nationwide, February 2020
• AXA Asian Sales Convention awardee, Bali Indonesia, November 2019
• AXA Asian Sales Convention awardee, Singapore, May 2020

Sep 2015 – Apr 2019 · 3 yrs 7 mos

• Handling different teams under the mall marketing management:
• Events Team
• 1. Facilitating the event program flow, creation, and copywriting of scripts that are appropriate for the brand image of the mall
• 2. Worked as floor director of KCC free mall shows; guiding and facilitating staff with the program flow
• 3. Emcee and presenter during KCC free mall shows
• Graphics, Social Media & Visual Team
• 1. Core team leader and supervisor; facilitating different workloads of team members
• 2. Spearheading big projects and promos which require graphic presentation and design
• 3. Social media in charge; facilitating mall promo postings on Facebook, Twitter
• 4. Monthly promotion concept creator; and other graphic design layouts for the mall's visual marketing presentation (such as poster standees, billboards, flyers, and other print ads)
• 5. Magazine layout overall in charge; from concept to finished product for marketing purposes
• 6. Television and radio ads facilitator; from generating scripts, and editing materials, to facilitating the final product to partnered TV and radio stations for on-air
• 7. Accounting documentation from transmittal of deliveries to facilitating purchase orders to suppliers (preparation of Delivery Reports, Stock Receiving Reports, Purchase Orders)
• 8. Generation of marketing advertisement budgets for approvals
• 9. Coordinating with suppliers from tarpaulins and other visual materials
• 10. Manpower Development through facilitating Monthly Performance Evaluations, Weekly Task Reports, and conducting training and development for subordinates
• 11. Monthly Report presentation to the Operations Manager to assess outputs, learnings, and challenges within the team
• Corporate Social Responsibility Team
• 1. Coordination with external partners for CSR events
• External Marketing Team
• 1. Facilitating team members for external marketing strategies
• 2. Coordination with external suppliers
• 3. Facilitating rental contracts and payments for billboard ads rentals

Oct 2013 – Aug 2015 · 1 yr 10 mos

• 1. Handling social media postings
• 2. Handling company's website and updates
• 3. Monitoring and analyzing social media and website analytics
• 4. Events Management Staff
• 5. Mall Graphic Artist

Aug 2013 – Sep 2013 · 1 mo · General Santos City, Philippines

• A short-lived BPO company in General Santos, specialized in marketing strategies and events planning.
• 1. Overall in charge of graphics design and technical aspects of events
• 2. Working in collaboration with Events Manager and Overall Director/CEO in facilitating external events and promotions from clients
• 3. Closely coordinating with clients in creating marketing collateral for their business
• 4. Website creation through Wordpress

Apr 2013 – Jul 2013 · 3 mos · General Santos City, Philippines

• Overall in charge of the Information Technology and Marketing aspect of the business.
• 1. Rebooting and networking process of computers
• 2. Website creation using WordPress as per request by different clients (Koronadal Water District)
• 3. Event organizing and hosts (Gensan ToyCon, SAGA 12 event)
• 4. Promotional marketing layouts in-charge for in house and external clients
• 5. Video editor and script writer for marketing promotional videos

Jan 2007 – Jan 2023 · 16 yrs

• Developing visual concepts, and creating visual assets to be used in campaigns, websites, and printed materials.
• 1. Conceptualizing visuals based on requirements
• 2. Creating images and layouts by hand or using design software (Adobe Photoshop)
• 3. Testing graphics across various media such as social media, tri-media advertisements (radio, television and print ads)
• For details of my work, visit https://rabsvillan.weebly.com/