Pawan Kumar Dasaraju — Co-Founder
I am a business leader with 13 years of demonstrated success in fashion and food retail across online and offline channels. Over time, I have found my passion in scaling consumer internet businesses. I specialize in Business Strategy, P&L management and People leadership with cross functional ownership of business, particularly in retail and e-commerce. Through various X to 10X business scaling experiences, I have developed a thorough understanding of interplay between demand and supply. I have learnt the fine balance of strategy and execution to drive outcomes across (a) Growth, (b) Profitability, (c) Customer experience, (d) Financial health and (e) Long-term differentiation. Through experiences in leading large teams, I have built a people-first outlook yet a data & product mindset to drive business operations, decisions and processes. At Swiggy, I worked as the Business head for the Private Brands with the primary goal of revenue management, growth and planning. I was also responsible for driving the P&L for 5+ brands, 130+ cloud kitchens across 13 cities working closely with Operations, Culinary, Menu Excellence and marketing teams. Beyond the business impact across 4X GMV growth (10Cr to 40 Cr a month) through expansion, demand generation and conversion revamp, I am particularly proud of the 50+ corporate and regional business team that we built from scratch to drive our growth. We also built alternate categories and sales channels to hit 2 Cr+ incremental GMV in just 6 months. At Myntra, I worked as the Business Head for Men’s Apparels, driving 17% of Myntra’s business (INR 2000 Cr GMV). Over 5 years, I drove 6X growth, 15pp market share improvement and 18pp Ebitda improvement for the master category while improving the customer experience significantly. At an earlier stage (Pre-MBA), I have spent 2 years with Allen Solly as a Retail planner and 1.5 years with UCB. Across the two roles, I have pursued Order management, warehouse supervision, vendor management on one side and Buying & Planning, Inventory management, pricing & promotions on the other side. I have built tech-led tools that have helped reduce working capital costs & reduce reporting TATs. During my education, presided student clubs both at ISB (Retail Club) and at NIFT (Environment & Social Service Club) that helped me connect with and lead people at a far younger stage. The Torchbearer award at ISB and the Gold Medal for “Best Outgoing Student” at NIFT are testaments to my ability to lead people without formal authority.
Stackforce AI infers this person is a B2C E-commerce leader with expertise in retail strategy and team management.
Location: New Delhi, Delhi, India
Experience: 15 yrs 2 mos
Skills
- Business Strategy
- P&l Management
- People Leadership
- Customer Experience
- Demand Generation
- Partnership Management
- Category Management
- Supply Chain Management
- Market Research
- Brand Management
- Revenue Management
- Retail Management
- Inventory Management
Career Highlights
- Led 4X GMV growth at Swiggy.
- Built a 50+ member team from scratch.
- Achieved 6X growth in Myntra's menswear category.
Work Experience
The Good Growth Company™
Founder (2 yrs 2 mos)
Mensa Brands
Founding Team (2 yrs 7 mos)
Entrepreneur First
Founder in Residence (3 mos)
Swiggy
Business Head (AVP) - Private Brands (1 yr 5 mos)
Myntra Jabong
Head (Director) - Menswear (External Brands Business) (9 mos)
Director - Men's Casuals & Formals (2 yrs 3 mos)
Sr Category Manager - Mens Casuals & Ethnic (7 mos)
Sr Category Manager - Mens Casuals & Formals (1 yr 4 mos)
Aditya Birla Fashion and Retail Ltd.
Assistant Manager - Retail Planning (1 yr 8 mos)
Benetton India Private Limited
Sr Executive - Supply Chain (1 yr 7 mos)
Rajlakshmi Cotton Mills Pvt Ltd
Merchandiser (5 mos)
Madura Garments
Graduation Project - Allen Solly (4 mos)
Trainee (2 mos)
Welspun India Ltd
Trainee (1 mo)
Education
Master of Business Administration (M.B.A.) at Indian School of Business
Bachelor of Fashion Technology at National Institute of Fashion Technology
AISSCE at Guru Gobind Singh Public School