Aug 2023 – Present · 2 yrs 7 mos

• Spearheaded the development and launch of Wizdom, an audio-first learning app utilizing GenAI technology to curate key insights from top books and podcasts.
• Implemented growth strategies that led to Wizdom being consistently ranked among the Top 10 Educational apps in India, with over 200k users across 100+ countries.
• Achieved the milestone of Wizdom being one of the only educational apps to rank in the Top charts in the US.

Jun 2019 – Jun 2020 · 1 yr · Mumbai, Maharashtra, India

• As a Co-Founder at Zingo, I spearheaded the exponential growth of our user base to 90k+ across 100+ regions, establishing Zingo as the top trending video calling app. Through strategic marketing initiatives, I enhanced user engagement and retention, while forging valuable partnerships to amplify Zingo's market presence.

Mar 2018 – Present · 8 yrs · Mumbai, Maharashtra, India

• AI-Powered Martech | Performance Marketing | Affiliate & Programmatic AdTech
• Co-founded Mashrise, a cutting-edge martech company delivering AI-driven affiliate marketing and programmatic ad solutions to India’s leading consumer brands, including Swiggy, Upstox, Navi, PayTM Money,HDFC SKY, and many others.
• Scaled the company to a $10M+ ARR (Annual Recurring Revenue) business within a few years, driven by a robust mix of strategic partnerships, product-led growth, and agile market expansion.
• Built and led a high-performance team of 50+ professionals across performance marketing, ad operations, tech, and analytics—nurturing a culture of innovation and data-first decision making.
• Established and grew dual operational hubs in India and Dubai, enabling regional presence, international client servicing, and access to a broader talent and advertiser ecosystem.
• Pioneered a proprietary ad delivery engine integrated with real-time optimization algorithms, enabling scalable campaign management and superior ROI for partners.
• Led cross-channel user acquisition strategies, performance branding, and retargeting for clients in fintech, food delivery, and e-commerce verticals.
• Negotiated and closed multi-million dollar media and tech partnerships with global DSPs, SSPs, and affiliate networks to expand inventory and drive conversions at scale.

Jan 2017 – Jan 2018 · 1 yr · Shanghai, China

• Managed global advertising operations across top-tier platforms including Avazu DSP, aNative, and APX, driving results for a diverse portfolio of international clients.
• Spearheaded programmatic user acquisition strategies for prominent consumer apps such as BetterMe, Myntra,Disney and Ola, leveraging Avazu’s robust demand-side platform to optimize scale, cost-efficiency, and retention.
• Delivered data-driven performance marketing solutions tailored to client objectives, with full-funnel campaign execution from planning and audience targeting to real-time bidding and post-install tracking.
• Successfully optimized in-app ad integrations with aNative, enhancing monetization while maintaining a seamless user experience, particularly for high-traffic utility and lifestyle apps.
• Worked closely with media buyers and performance marketers to implement A/B testing, dynamic creative optimization (DCO), and custom conversion tracking, maximizing ROI for advertisers across multiple geographies.
• Ensured compliance with MMPs (Mobile Measurement Partners) like AppsFlyer and Adjust, enabling precise attribution, LTV analysis, and retargeting strategies.
• Contributed to scaling app growth for both emerging and established markets, with insights tailored for regional user behavior and engagement trends.
• Played a key role in the success of Avazu, a flagship platform under the DotC United Group, recognized as a unicorn company in China, renowned for innovation in global mobile marketing and technology.

Jan 2016 – Jan 2017 · 1 yr · Banglore

• Coordinate with other Mobile marketing professionals to leverage relationships, establish best
• practices for marketing and advertising and collaborate on a unified RTB Demand vision in the
• mobile space
• For Advertisers: Provide campaign strategy, and deliver performance-tested creative right where
• consumers are looking - their mobile phones
• For Publishers: Offer a wide variety of performance campaigns, plus competitive payouts and
• easy access to all the stats
• Budget and strategy planning, monitoring, analysis and KPI optimization.
• Conceptualization of client’s needs and strategic planning according to 3rd parties goals.
• Helping with documentation tasks and improving standard processes.
• Sharing campaign with publisher and keep closed eye on publisher traffic quality.
• User behavior and data insights analyst.
• Campaign optimization on the basis of historical data.
• Follow up with clients for new business opportunity.
• Monitoring and Optimizing campaign in our In-House Platform.

May 2014 – Jun 2014 · 1 mo · Singrauli

• As a trainee, I underwent training on
• Financial Supply Chain Management
• Plant Maintenance
• Quality Management
• Service Management
• Operator Independent Truck Dispatch System