Umma Saini

Design Manager

Bengaluru, Karnataka, India16 yrs 9 mos experience
Highly Stable

Key Highlights

  • First Indian woman to hold a stage at Cannes Lions.
  • Led India's first No. 1 campaign featured globally.
  • Consistent track record of award-winning campaigns.
Stackforce AI infers this person is a Creative Leader in the Advertising and Marketing industry.

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Skills

Core Skills

Creative StrategyBrand Management

Other Skills

Cross-functional CollaborationsIntegrated MarketingCreative JudgementBranding & IdentityProblem SolvingDigital Marketing360 CampaignsCreative Problem SolvingEmployee Resource Groups (ERG)Diversity, Equity, Inclusion and Belonging (DEIB)Diversity, Equity, and Inclusion TrainingCross-team CollaborationIntegrated Marketing Communications PlanningOnline AdvertisingThought Leadership

About

Umma's journey in advertising began right after college and today she is one of the most celebrated creative leaders in the world. She's held the ranks of No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman to have made it there. She's brought in various firsts for the country: The first Indian woman to hold her own stage at Cannes Lions as a speaker. The first campaign from India to ever be featured as the No. 1 Campaign in the world, twice. (WARC 100). The first Indian woman to feature in the top ten global Creative Director rankings (The Gunn Report). The first Gold Glass Lion at Cannes, followed by a consecutive Gold in the category the next year. India’s first D&AD Impact White Pencil. The Creative Effectiveness Grand Prix, leading India in its best ever show at Spikes. With the help of the impact of her work, an Indian agency featured for the first time as the No. 3 most creative agency in the world. Over the years, she has consistently built landmark brands and some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad campaign for Ariel, whose legacy and deep cultural impact continue to live on. She has consistently led her teams to industry topping numbers across her career. She dove into the intersection of technology and creativity at Google - across products and brand - elevating the brand's voice, delivering exceptional business results and adding various awards on the shelves. Her intensive awards tally across her career includes multiple awards at Cannes Lions, One Show, D&AD, The New York Festival, ADFEST, Spikes, APPIES, Effies, APAC Effies, AMES, Kyoorius, DMA Asia and more. Including wins at nearly every local and international award in the world. Each one picked for authentic, impactful, effective, on-brief work. Consistent track record of leading brands and agencies to award winning, industry topping positions on local and global scales. She is also a regular mentor, speaker and juror at various national and international forums. Generally curious. Excited by Creativity X Evolving Technology. Believes creativity can be a force that can affect culture and create change - for brands, people and the world.

Experience

Phonepe

Director - Creative & Content

Sep 2025Present · 6 mos · Bengaluru

Schbang

CCO

Dec 2023Aug 2025 · 1 yr 8 mos · India

Career break

Personal goal pursuit

Nov 2021Oct 2023 · 1 yr 11 mos

  • Post pandemic, mid-career break. Self-Expansion through various pursuits.
  • Includes intensive and extensive deep traveling, enriching intra-cultural and intercultural mingling, obsessing over Hip Hop, attending new kinds of concerts, becoming a certified Yoga teacher, learning sketching and calligraphy, failed attempt to learn singing, and much more - to put it mildly.

Google

Brand & Creative Lead India

May 2018Oct 2021 · 3 yrs 5 mos · India

Cross-functional CollaborationsIntegrated MarketingCreative JudgementCreative StrategyBranding & IdentityProblem Solving+12

Bbdo singapore

Creative Director

Jun 2017Mar 2018 · 9 mos · Singapore

Bbdo india

2 roles

Creative Director

Promoted

Aug 2015Apr 2017 · 1 yr 8 mos

  • Double promotion

Creative Group Head

Aug 2014Jul 2015 · 11 mos

Ogilvy & mather

3 roles

Creative Supervisor

Jul 2012Jul 2014 · 2 yrs

Copy Supervisor

Feb 2011Jun 2012 · 1 yr 4 mos

Senior Copywriter

Jan 2010Jan 2011 · 1 yr

Saints and warriors

Copywriter

Aug 2006Jan 2010 · 3 yrs 5 mos · Mumbai Area, India

  • Early stage employee of a start up. Worked on the best and most talked about campaigns the country. Featured as Adland Rockstar in Campaign India.
  • Flat hierarchy. Every writer was a copywriter, including the founder.

Education

Apeejay School

University of Mumbai

Bachelor of Mass Media — Advertising

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