Jan 2022 – Jan 2024 · 2 yrs

Jan 2020 – Jan 2022 · 2 yrs

• Responsible for product and business growth — active customers growth, full funnel: acquisition, activation, retention, organic and referral growth loops
• Launched the product in several countries in cooperation with the product teams
• From 0 to over 500k customers, $0.9B valuation
• Prepared value propositions and marketing communication from scratch
• Found and scaled several acquisition channels
• Built growth teams and hypothesis testing process in the company
• Set up operational processes with the other product teams, support and partners
• Designed and build product features aimed for growth
• Conducted product-market fit and growth levers researches
• Negotiations with 3rd parties and partners

Jan 2018 – Jan 2020 · 2 yrs

• Responsible for revenue growth. Full funnel: acquisition, activation, purchases, recurring revenue
• x5 revenue growth within a year
• Built growth teams and processes for systematic hypothesis testing
• Build and launched the key features of Ultimate Guitar products. One of the features became a strategical direction for product development
• Run hundreds of experiments. Designed several experiments that increased retention by up to 10%
• Launched marketing campaigns that significantly increased revenue

Jan 2014 – Jan 2019 · 5 yrs

• Anti-theft system for bicycles. Device for bicycles and the mobile app.
• Responsible for product development. Customer research and adjusting product promotion depending on customer's needs
• Architecture design and software development
• Raised a seed round investment
• Went through the startup accelerator
• The product was delivered to market, sold hundreds of devices