Mar 2026 – Present · 0 mo

Nov 2025 – Mar 2026 · 4 mos

Feb 2025 – Nov 2025 · 9 mos

• Driving product strategy across HCP & Patient analytics, focused on scalable design, faster turnaround, and adoption across brands and teams.
• Analytical Products for HCP Analytics
• Built products to generate HCP lists critical to Dynamic Targeting and promotional initiatives—standardizing processes, adding analyst-friendly functionality, and delivering meaningful time savings for downstream teams.
• Product Strategy & Lifecycle (SAFe Agile)
• Owned the end-to-end lifecycle: discovery, prioritization, iteration, and delivery. Ran sprints, retros, and roadmaps in Jira/GitHub, translating requirements into automated outputs and measurable product increments.
• User-Centric Design & Adoption
• Co-developed with end users through continuous touchpoints and feedback loops to address pain points, improve usability, and drive sustained adoption.
• Cross-Functional Alignment & Scale
• Partnered with medical, commercial, engineering, and analytics stakeholders to align on needs, standardize approaches, and scale capabilities as business priorities evolved.
• Tools, Automation & Scalability
• Built user interfaces with Python, Flask, HTML/JavaScript, Dash, HTMX. Curbed turnaround time using generative AI, modular/standardized frameworks, and parameterized components for long-term reuse. Participated in Databricks/GenAI exploration and shared use cases across BUs.

Mar 2024 – Jan 2025 · 10 mos

• Drove strategic analytics delivery across Immunology brands (Taltz, Olumiant, Ebglyss, Omvoh) with a focus on targeting, dynamic strategy enablement, and process innovation.
• HCP & HCO Targeting Leadership
• Led multi-semester targeting for launch and in-line brands, guiding 3+ team members in planning, execution, and stakeholder collaboration. Standardized rules and workflows, cutting delivery time from 8 to 4 weeks.
• Dynamic Targeting – Impact Measurement & Implementation
• Directed a high-visibility study on opportunity HCP targeting’s effect on share growth, involved building methodology design & identifying performance KPIs. Partnered with multiple teams to implement dynamic targeting streams for launch brands by building scalable rule frameworks that enabled integration into field execution and drove a 4% revenue uplift for Immunology.
• Patient Journey & Global Leakage Insights
• Built Power BI OTGS dashboards to track patient journeys, leakage trends, and key drivers. Delivered US launch brand insights and partnered with International BU to provide trends across 10+ geographies, helping teams reduce drop-offs and improve retention.
• Tools, Automation & Optimisation
• Leveraged Tableau, Power BI, and SQL across analytics delivery. Automated forecasting reports by redesigning backend SQL and adding parameterized stored procedures, cutting turnaround from 2 weeks to 1 and stabilizing large-scale refreshes.
• Standardization & Mentorship
• Onboarded and mentored 3 new members across NBA, targeting, and source-of-business projects, upskilling them in Python, Tableau, and Power BI.

Jun 2022 – Mar 2024 · 1 yr 9 mos

• Delivered analytics solutions for HCP/HCO targeting, market performance tracking, and launch brand enablement across Immunology brands (Taltz, Olumiant, Ebglyss, Omvoh). Partnered with cross-functional teams to turn data into actionable strategies, improve processes, and build team capabilities.
• Strategic Analytics & Market Insights
• Leveraged IQVIA LAAD & OneKey datasets to lead market tracking and competitive analysis, including GI Market Landscape and NILEX JIA studies — combining patient journey mapping, competitive share analysis, and prescribing trends to guide investment priorities and market positioning.
• Evolved HCP Targeting
• Led targeting for launch and in-line brands. Built a Tableau-based dynamic targeting tool for segmentation, cutting manual workflows, reducing list refresh time, and improving communication — recognized at Quarterly Townhalls for innovation and impact.
• Innovation & Process Improvement
• Standardized analytical methodologies and tools across 4+ therapeutic teams, saving 1,000+ hours over 18 months. Contributed to enable Dynamic Targeting by engineering new metrics and HCP universes for ML model development.
• Launch Excellence & Campaign Optimization
• Led the Omvoh HCO Profiling Study, integrating IQVIA OneKey data with desk research to segment accounts — awarded 2023 BI&A Distinguished Insight Award. Owned the Next Best Action (NBA) program for launch brands, creating scalable rule frameworks and KPIs to ensure timely execution.
• Collaboration & Capability Building
• Developed and maintained Tableau dashboards for savings card, payer performance, specialty referrals, and source-of-business tracking. Upskilled peers on GitHub collaboration and version control

Dec 2021 – Jun 2022 · 6 mos

• As part of US Immunology under HCP Analytics unit - delivered analytics solutions for high-priority brands including Taltz and Olumiant, with a focus on Next Best Action (NBA) initiatives.
• Designed and developed high-value dashboards in Tableau for Savings Card Utilization Tracking and Payer-Wise Performance Monitoring, enabling faster, data-driven brand performance reviews.
• Automated report refresh processes, reducing refresh time from 3 days to 1 day and freeing up analyst bandwidth for strategic analysis.
• Re-engineered backend workflows for the Source of Business project, cutting data refresh time from 1 day to 1–2 hours and reducing database storage use by ~95% (36 intermediate tables reduced to 2).
• Leveraged tools such as Postgres SQL, Python, Excel 7 Tableau; gained exposure to cloud-based analytics environments.
• Recognized for driving efficiency improvements and delivering actionable insights in partnership with cross-functional US commercial teams.