Jun 2022 – Dec 2024 · 2 yrs 6 mos

• Leading a talented sales organization of 150+ people managing online and offline business
• Driving net revenue, maximizing margins/profitability, expanding distribution and market share
• Worked with Supply, Finance and IT to digitize and simplify GTM by implementing a distributor management system which allows end to end integration from order taking to replenishment to claim settlement
• Partnering with HR to continuously develop talent, ensuring clear progression plans for the team. Developer for ASEAN Leadership Accelerate Program - responsible for coaching, developing top talent across ASEAN

Aug 2021 – May 2022 · 9 mos

• Leading digital transformation of traditional trade by growing existing eCommerce B2B platforms and creating Reckitt’s own eCom eco system to increase frequency and basket size, unlock distribution and create a network based digital platform
• Set up the operating model, working principles and structures for eB2B businesses globally
• Partnered in launching Reckitt eB2B Platform “Reppos” in Brazil and Indonesia

Jan 2019 – Jul 2021 · 2 yrs 6 mos

• Leading the Trade Marketing function for Reckitt Thailand
• Managing a portfolio of categories ranging across infant nutrition, personal wash, hygiene, gastro, condoms, and others
• Responsible for trade spend management, sales programs, channel development, consumer promotions, distribution expansion, new product launches, in store execution and customer engagement for modern trade, pharmacy, convenience, traditional trade and e-commerce channels
• Complete ownership of channel and category investment plans to ensure top line and gross margin growth
• Developing and growing the ECOM platforms for offline customers
• Leading a team of 17 talented individuals

Aug 2016 – Dec 2018 · 2 yrs 4 mos

• Fastest growing ZSM in India in 2018
• Handling the largest zone in RB in terms of sales turnover
• Managing a team of 6 high performing managers with 62 people reporting into them
• Responsible for business delivery, sales planning, forecasting, supply chain efficiency, commercial hygiene and local HR involving movements, promotions and recruitment within the zone
• Planning and execution of "Project Lakshya" - to step change distribution by increasing the quantity and quality of direct and indirect coverage

Jan 2016 – Jul 2016 · 6 mos

• Promoted to Senior Category Trade Marketing Manager in Jan 2016.
• Instrumental in Soap Market Share gain of 103 bps with 10% increase in no. of dealers during 2014-2016
• Planned and executed a large scale visibility drive in RB by branding 25000+ stores across India in association with the Dettol Ka Dhula marketing campaign
• Responsible for all categories’ Sales Force incentive & Channel partner incentive programs and POS spends

Jun 2014 – Dec 2015 · 1 yr 6 mos

• Awarded No.1 Trade Marketing Manager in RB for outstanding performance in 2015
• Instrumental in making Dettol Category No.1 RB in 2014 and 2015.
• Responsible for net revenue, trade spends, annual planning, channel management for complete Dettol brand.
• 4P custodian for the brand - planning to execution of activations (both general trade and modern trade), new/existing product launches, test markets, consumer promotions, schemes, branding initiatives, POSM design and deployment, incentive programs - within specified timelines and budgets.
• Launched the Dettol Rs 10 Soap nationally and Dettol Squeezy - both of which led to significant distribution and penetration increase in the soap and handwash category
• Part of a 3 member team that organizes the Annual International Sales and Marketing Conference for RB India

Apr 2013 – May 2014 · 1 yr 1 mo

• Awarded No.1 in South in target achievement and was the fastest growing ASM territory in India.
• Handling Hyderabad Metro territory - annual turnover of around 120 Crores
• Set up a Third-Party merchandiser program to enhance quality of In-store visibility in 2013
• Successfully executed segmentation in distribution with exclusive Pharmacy, Top Store, Wholesale coverage along with Channel Partner consolidation resulting in higher growth in Hyderabad as compared to Region
• Increased Direct Outlet coverage by benchmarking against competition

Apr 2012 – Mar 2013 · 11 mos

• Awarded No.1 in West in target achievement and was the fastest growing ASM territory in India.
• Winner of Fast Start (an internal contest in RB) in Q1 2013
• Handling North Gujarat - business of around 100 Cr per annum
• Responsible for Urban, Rural and Modern Trade business with 8 direct reportees
• Focussing on branded activations to drive secondary growth
• Taking initiatives like DBSR competitions, dealer meets, activities during regional festivals.
• Responsible for Distributor management, CFA operations, stock planning and commercial control
• 7 out of 8 members and 74% channel partners earned maximum incentives in 2012 with zero attrition in team

May 2011 – Mar 2012 · 10 mos

• Stints ranging from Sales Rep to Area Manager to Brand Manager across India.

Apr 2010 – May 2010 · 1 mo · India

• Development of a model to reach rural consumers through In Market Activities in congregation points like Haats and Melas in Eastern India. Piloted the activity in South Bengal.