Mar 2024 – Present · 2 yrs · Remote

• ProofAnalytics.ai is a Causal AI platform helping businesses plan, predict, prove, and pivot their go-to-market investments in real time. It provides advanced analytics capabilities to connect business strategy, operations, and tactics, enabling companies to understand and demonstrate the impact of their marketing and other business initiatives both efficiently and effectively.

Dec 2023 – Apr 2025 · 1 yr 4 mos · Remote

• Aptivio's the only end-to-end GTM Automation Platform for your entire Revenue team. It recommends sales-ready opps, interested buyers, warm intros, and other revenue-impacting actions.

Jul 2023 – Present · 2 yrs 8 mos · Remote

• Certified Partner enabling go-to-market strategy and implementation within B2B SaaS & Technology go-to-market across startups, scaleups, and Fortune 500 enterprises.

Oct 2022 – May 2023 · 7 mos · San Francisco Bay Area · Hybrid

• Developed partner product marketing strategies including messaging, positioning, and multi-channel demand generation campaigns targeting modern data stack partner ecosystem (Snowflake, Databricks, Fivetran, dbt, etc.) for no code cloud-native analytics platform. Increased attach rate by 48% and partner pipeline by 3x.
• Built pitch deck that decreased sales preparation time by 75% and increased meetings by 30%
• Improved storytelling for sales enablement sessions for Modern Data stack partners, specifically Snowflake and Databricks
• Launched Sigma Computing on Databricks

Apr 2022 – Apr 2025 · 3 yrs

• HYPCCCYCL empowers top sales and marketing leaders to crack the funnel by looking at the bigger picture through the lens of go-to-market vs. solely marketing or sales.

Feb 2021 – Jul 2024 · 3 yrs 5 mos · San Francisco Bay Area · Remote

• Professional marketing community
• I am an eCMO leadership member, where I mentor marketers, and provide thought leadership

Aug 2019 – Aug 2020 · 1 yr · San Francisco

• Led development and rollout of PayPal global sales messaging and positioning across the enterprise, partner, inside sales, and mid-market sales groups representing 1400 global sellers
• Launched PayPal Commerce Platform in five regions; QR codes within the United States
• Managed team of 10

Feb 2019 – Present · 7 yrs 1 mo · San Francisco

• We help engineering-led startups and mid-market scaleups build performant GTM systems, unify revenue, and scale with Agentic AI.
• A few representative engagements:
• Arkose Labs: Competitive positioning and messaging for series C AI fraud security platform/cybersecurity
• Springboard: Go-to-market strategy and ABM implementation for series B artificial intelligence (AI) Retail Predictive Analytics product suite
• Vesta: Target persona and ICP definition, Brand & Product Architecture definition for series C artificial intelligence and big data e-commerce fraud platform
• Icertis: Revenue engine (demand generation, inside sales, and marketing operations) optimization strategy for series E unicorn and Gartner Magic Quadrant Leader in CLM space

Jun 2017 – Dec 2018 · 1 yr 6 mos · San Francisco Bay Area

• Scaled ARR by 3x; managed team of 5, and 7 agencies
• Developed brand, demand generation, growth marketing, and product marketing reported to CEO
• Category creation through integrated go-to-market and innovative data-driven PR strategy
• Won most Fast Company's Most Innovative Data Science company in 2017 & 2018, and CB Insights Top 100 AI Companies 2018

Mar 2015 – Jun 2017 · 2 yrs 3 mos · San Francisco Bay Area

• Led sales and execution of large scale, complex digital transformation initiatives focused on design-thinking, rapid prototyping, and marketing technology stack architecture
• Led due diligence for M&A activity around digital design agencies. Managed San Francisco and Mexico offices for post-acquisition integration.
• Managed teams of 5 - 50 consultants

Jun 2012 – Jan 2015 · 2 yrs 7 mos · San Francisco Bay Area

• Led sales and execution of complex global digital transformation and go-to-market initiatives
• Led PwC Digital's largest digital transformation in APAC region
• Sourced and managed teams of 5 - 40 consultants

Oct 2010 – May 2012 · 1 yr 7 mos · Barcelona Area, Spain · On-site

• Served as VP Global Marketing through Entry Point 1, my own business, that provides interim and fractional marketing leadership services for emerging global brands
• Led marketing turnover for 700 person B2B SaaS ITSM company serving the enterprise and rebuilt brand and customer credibility across 7 markets in the EMEA, US, and APAC
• Led marketing strategy (product marketing, demand generation and growth marketing, corporate marketing, and partner marketing); launched 4 ITSM products including freemium version (PLG), developer marketing program, and apps on Force.com and the Apple Store
• Conducted qualitative and quantitative market research in 7 markets to rebuild positioning, messaging, and multilingual websites to serve over 12,000 customers
• Launched new pricing strategy that increased partner attach rate by 30%; acquired partners such as BMC Software, N-able
• Expanded SQLs and pipeline by 600% through global campaigns, field marketing, integrated content strategy, public relations, and analyst relations (Gartner & Forrester)
• Rebuilt marketing technology stack with Oracle Eloqua, Salesforce.com, Google Ads, Mixpanel, etc.
• Reduced Customer Acquisition Cost (CAC) by 37% across the United States, Spain, France, Germany, Austria, Italy, and Japan
• Managed P&L of $2.9M; built global marketing team recruiting, hiring, and training 14 team members and 8 marketing & creative agencies
• Played an instrumental role in sale of company

Dec 2008 – Sep 2010 · 1 yr 9 mos · Prague, Czech Republic

• Served as VP Sales, Go-to-Market through Entry Point 1, my own business, that provides interim and fractional marketing leadership services for emerging global brands
• AVG Technologies, a cybersecurity, privacy, and freemium antivirus software, increased its freemium users to 155M by 2010, two years before it IPO'ed
• Developed business case and won Board funding for $19.2M in operational financing and $9M in channel marketing budget
• Led go-to-market and partner expansion strategy from three to 18 countries; conducting market research in six markets and developing a scalable global process for channel partner onboarding
• Raised marketing spend efficiency 25% by integrating global sales and marketing operations focused on international SMB market, representing 76% of indirect sales revenues
• Spearheaded sales/marketing alignment for product launches, including AVG Business in Brazil, Japan, and the United States; trained SDRs/BDRs across geographies
• Launched global MDF program that increased partner attach rate by 32%
• Pioneered community development on LinkedIn with global channel partners adding substantively to the global Public Relations and Analyst Relations program

Jan 2008 – Jan 2010 · 2 yrs · Barcelona Area, Spain

• Advised API market place provider on go-to-market strategy development prior to funding. Acquired by RedHat.

Feb 2007 – Dec 2008 · 1 yr 10 mos · Barcelona Area, Spain · On-site

• Served as Head of New Business Development for Emerging Energy Research a Market Research and Consultancy focused on Renewable Energies through my own business Entry Point 1, that provides interim and fractional marketing leadership services for emerging global brands
• Instrumental in developing business with Siemens Wind Power, AXA Life Insurance, and Mitsubishi Wind Power, and directed client engagement teams focusing on sustainability and renewable energy investment portfolio development
• Conducted qualitative and quantitative market research on Solar Energy Farms, and Marine Wind Power to provide as the backbone for client investments in renewable energies
• Instrumental building Brand Strategy and participated in sale of the company to IHS Markit

Dec 2002 – Jan 2007 · 4 yrs 1 mo · Barcelona Area, Spain

• Served as Head of Marketing/CMO and Sales Fractal Antenna developer through my own business, Entry Point 1, that provides interim and fractional marketing leadership services for emerging global brands
• Pitched CEO and Board of Directors with Business Plan to create Short-range Wireless Division for WIFI, Bluetooth, and Zigbee to integrate Fractal Antenna intellectual property into mobile devices
• Built, recruited, hired, and mentored a team of 12 product engineers, 1 marketer, and 7 marketing & creative agencies
• Led market and product positioning efforts within the US, European, and Asian electronics markets through quantitative and qualitative market research
• Launched, named, and marketed 12 products and team won 14 patents, winning clients such as Atheros, Qualcomm, Xiaomi - and shipping multi-million piece orders - propelling it to the fastest growing business unit at the company
• Attained international acclaim in Red Herring's 100 PE companies in Europe and won place as World Economic Forum's Technology Pioneer
• Built relationships with OEMs in the United States, ODMs in Taiwan, and Manufacturers in Mainland China to reduce costs and optimize margins, increasing unit contribution by 22%
• Expanded company's global footprint into 73 countries through partner channel strategy

Oct 2001 – Jun 2012 · 10 yrs 8 mos · Barcelona, Catalonia, Spain · Remote

• Strategic consulting firm specialized in go-to-market strategy and implementation programs for venture-backed technology startups and emerging global brands. Working with the most innovative technology brands in Europe and expanding them into the US, APAC, and throughout EMEA.
• Clients include: Microsoft, IESE Business School, Ken Blanchard Companies, AVG Antivirus, NTRglobal, Fractus, and Emerging Energy Research.
• Achieved an NRR rate of 100% with all customers repeating multiple times.

Oct 2001 – Feb 2002 · 4 mos · Redmond, WA

• - Developed global partner program generating $1B/quarter over 10 years of operation (OEMConnect)

Jun 1999 – Jun 2001 · 2 yrs · San Francisco Bay Area

• - Led consulting teams of 5 to 45 consultants on digital branding, segmentation, website development and design, and GTM strategy for B2B and B2C Fortune 1000 clients.

Nov 1997 – Jun 1999 · 1 yr 7 mos · Foster City, CA

• Developed and launched global products for Visa Business and premier segment
• Managed web development, global partner integration, channel sales roadmap, and advertising/media strategy.