Jul 2016 – Jul 2024 · 8 yrs · Bengaluru, Karnataka, India

• - Responsibility for all aspects of the Diary and Beverages business

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Complete P&L responsibility for the approx. 2000 Crore (320 Mn$) Foods business. One of the larger foods business in India with manufacturing units across India/Nepal/Sri Lanka
• Responsible for brands like Real (dominant leader in a market with players like Pepsi & Coke), Hajmola & Honey
• Have grown the business to be the fastest growing in Dabur and gained shares
• Responsible additionally for process improvements in the Marketing function. Involved in M&A discussions and Regulatory affairs
• Earlier handled the Skin Care business for Dabur India Limited.

Jul 2013 – Jul 2014 · 1 yr

• P&L Responsibility for the Skin Care business in India
• Manage a portfolio of beauty brands spanning multiple categories across Skin care and Personal wash with Urban+Rural footprint targeting lifestages ranging from Teens, Mature to Men's
• Leading Dabur's foray into the booming Male Grooming segment

Sep 2010 – Jun 2013 · 2 yrs 9 mos

• - P&L responsibility for Dabur's Skin Care business

Jan 2008 – Jan 2010 · 2 yrs · Mumbai

• Responsible for the Marketing and Public relations of Birla Sun Life Mutual Fund – among the top 4 Mutual Funds in India with more than Rs 1,17,000 crores of assets under management
• Member of the Aditya Birla Financial Services Marketing council that drove pan-group Marketing initiatives including the one brand initiative
• Part of a SEBI pan-industry initiative to simplify the concept of Mutual funds

Jan 2007 – Jan 2008 · 1 yr

• Responsible for Marketing and Pricing for complete range of financial services across Personal Loans, Mortgage, Credit card and Insurance
• Rolled out a brand repositioning campaign `Har baat saaf saaf’ featuring India’s cricket captain M.S. Dhoni that addressed a key weakness in GE’s brand equity
• Grew the E-business channel by launching an industry first - `Instant Online Loan Approval’ for Internet customers

Jan 2005 – Jan 2007 · 2 yrs · New Delhi Area, India

• Yum restaurants is the world’s largest Food retail business with over 39,000 restaurants
• Responsible for the `Pizza Hut’ brand in South Asia. Pizza Hut has over 400 restaurants and has been consistently voted the Most Trusted food service brand by consumers
• Rolled out two very successful marketing initiatives for the brand that has resulted in the brand growing by 26%
• Lead a multifunctional global project team to roll out a new Pizza delivery brand in India –`PHD’

Jul 2003 – Dec 2005 · 2 yrs 5 mos · Thailand

• Responsible for Asian brand innovation & communication for `Dove’ Personal Wash and masterbrand. Involved understanding consumer and competitive landscape across 12 countries and delivering high impact brand launches across countries
• Led a project team to relaunch Dove soap in Asia with a new marketing mix that has proven to more than double market share for the brand across six countries in Asia
• Project leader of the Asian team that delivered Dove’s `Campaign for real beauty’ – a masterbrand repositioning campaign that attempts to change the rules of the beauty industry and leverages the power of consumer generated content.

Jan 2001 – Jan 2003 · 2 yrs · Mumbai Area, India

• Tasked with managing activation of the most important brand for Unilever in India : `Fair & Lovely’ - grew the brand from a turnover of USD 60 mn. to 102 mn. in 2 years through ground breaking consumer & trade activation and focused media deployment of one of the largest media budgets in India
• Established best practice in HUL for consumer activation by launching the `Fair & Lovely Foundation’ – a non-profit organization that has now become a key pillar of the brand strategy and undertakes activities to foster women’s Economic empowerment
• Designed and implemented a very innovative rural outreach plan, called the `FAL Didi’ program.
• Reached out to millions of rural women to deliver the brand message impactfully.
• Awarded `Unilever global gold award for communication’ in Amsterdam and `Unilever India Chairman’s award’ in 2001.
• Awarded Asian Brand Experience award for innovation in reaching local communities

Jan 1998 – Jan 2001 · 3 yrs · Mumbai Area, India

• Responsible for a sales team of more than 250 in one of the largest and most complex geographies in India – Madhya Pradesh. Responsible for sales and micro marketing for a large portfolio of all Unilever personal care brands with turnover exceeding USD 30 mn
• Led the team to be one of the fastest growing sales areas in India for both years. Was awarded the Unilever Director’s award for this achievement

Jan 1995 – May 1998 · 3 yrs 4 mos · Mumbai Area, India

• Handled various responsibilities in Sales including National sales management.
• Helped gain insights into the world of Cosmetics and Beauty Marketing.