Aug 2017 – Feb 2022 · 4 yrs 6 mos · Gurugram, Haryana, India

• Evalve digital was conceived as a boutique consulting and full stack Digital & IT services company enabling conventional businesses to harness the power of digital.
• I drove Digital led Strategy, Design (UI/UX), Product Development, Full stack Digital Marketing, Custom Tech Development & E-commerce for marquee clients like NEC Japan, Business Standard, Tofler, Center for Science & Environment, Gaon Connection among others.
• Also worked as Startup advisor & Strategy consultant with startups and businesses. Few projects include:
• Samsung Group – For E-Commerce Strategy, Business plan & GTM for Korean Beauty & personal care products in India
• FC Barcelona – Strategic growth roadmap & optimization of operations for Barça academy in India. Put systems in place for driving up student acquisition upping fee yields and reducing cost per acquisition.
• Sagar Pictures – For music streaming app for independent artists & digital marketing initiatives

Sep 2015 – Jun 2017 · 1 yr 9 mos · Gurgaon

• As the CEO my role was to provide leadership to position the company at the forefront of the industry. I was not only responsible for developing the strategic roadmap to advance the company's mission and objectives but also drive the business operations to promote revenue, profitability and growth of the organization.
• Had complete responsibility for all functions of the company including P&L, Strategy, Brand & Digital Marketing, Merchandising, Supply Chain Management, Product & Technology, Customer Service. I was also the face of the company actively driving the Public relations & imagery for the brand.

Aug 2011 – Aug 2015 · 4 yrs · Gurgaon, India

• Managed the complete P&L for the business. Completely responsible for all business operations including Product, Search Marketing, PR, Brand Management, New product initiatives, technology, UI/UX, Display & Retail Sales.
• Selected Accomplishments:
• 1. Turned around ZigWheels.com within 1 month of taking over and brought it to No.1 position (comscore)
• 2. The portal was the fastest growing portal for 2 consecutive fiscal years
• 3. Turned around ZigWheels from a content to commerce based portal
• 4. Built a robust brand enabling it to win its first award of “Website of The Year” in December 2013
• 5. Created several category firsts including a dedicated bikes section, motorsport section, launch of new car price engine that made ZigWheels most exhaustive in the country, launched new products like used cars & sell cars, ZigLine (India’s first car buying & selling helpline)
• 6. Handsome growth across audience metrics with highest impact on Direct, Organic & Social traffic
• 7. Zigwheels grew faster than category in traffic & grew 9 times the category in FY13 & 4 times in FY14

Jan 2010 – Jan 2011 · 1 yr

• Was part of the founding team of gaana.com, a site that went on to become No.1 Music Site in India within 3 months of its launch.
• Worked like a startup for gaana.com and took responsibility across functions viz. Business Modeling, Product definition, Content Acquisition and the Annual Operating Plan.
• Also handled indiatimes.com P&L and its Business Strategy including Annual Operating Plan.

Dec 2008 – Dec 2009 · 1 yr

• Inducted into Times Internet Limited from BCCL Corporate Strategy pool, Vice Chairman’s office.
• Was part of the high level team that ensued a growth map for indiatimes.com assessing business’, optimizing business’, cost restructuring, man power optimization, drafting strategic roadmap, closure of non performing business, development of measurement metrics for business’

Feb 2008 – Dec 2008 · 10 mos · Delhi

• Part of the corporate think tank of VC’s team and participated in an array of projects aimed at Process Improvement, Market Prioritization for geo expansion, New products evaluation & monitoring performance of new media companies.

May 2005 – Feb 2008 · 2 yrs 9 mos · Gurgaon

• Strategic Consulting, including business plan & implementation support in the Retail & Consumer Goods Practice.
• Selected accomplishments
• 1) Part of retail strategy & India entry strategy for biggest of the names in Indian Retail today like Reliance Retail, M&S, Landmark Group, Evok, Vision Express among others
• 2) Led the team that worked on Impact of FDI/Modern Trade on unorganized retail in India – the report was tabled in Parliament - Link here http://goo.gl/erZ9R
• 3) Led the launch strategy of Xbox 360 in India and ICA project for Microsoft in India
• 4) Consulted HUL on Modern Trade Retail Training for their India operations

Mar 2004 – Apr 2005 · 1 yr 1 mo · Dubai

• Extended brand team member for Nestle MENA region in Dubai
• Grew the business from Nashar Group UAE, four times in terms of value

May 2002 – Jan 2004 · 1 yr 8 mos · New Delhi Area, India

• Led the consumer account team for Pepsi India & part of their extended Strat Plan / AOP team.

Feb 2001 – Apr 2002 · 1 yr 2 mos · Bengaluru Area, India

• Absorbed from campus placements. Worked on the Pre Launch validation & strategic insights for Britannia Milk Man brand.