Apr 2024 – Jan 2025 · 9 mos · Colombia · Remote

• As a Board Menber at Kernegy, I am deeply committed to advancing sustainable energy solutions in the industrial sector. Kernegy specializes in transforming residual heat into clean, valuable energy using the Organic Rankine Cycle (ORC) technology, and I am proud to be part of a company at the forefront of this innovation.
• My role involves providing strategic guidance and leadership, ensuring that our goals align with the growing demand for energy-efficient, environmentally conscious solutions. I collaborate closely with fellow board members and the executive team, overseeing the company’s direction, governance, and long-term vision. Together, we strive to continuously push the boundaries of what’s possible in waste heat recovery, reducing costs and emissions for industries worldwide.

Jun 2022 – Jul 2023 · 1 yr 1 mo · Orlando, Florida, United States

• As Chief Growth Officer, I define the growth strategy, coordinate and execute growth plans, and optimize the approach to exceed revenue targets. I am responsible for driving growth initiatives within the company due to my extensive experience designing solutions in the specialties of each brand that comprises the technology hubs in North America. I handle marketing, sales, and coaching/management.

Mar 2021 – Present · 5 yrs · Newark, Delaware, United States · Remote

• Provetta is a B2B marketing agency that leverages data to connect technology, biotechnology, healthcare, and other tech-driven services with key buyers in international markets. It also bridges technology ecosystems with government and private sectors across Latin America and North America, creating seamless cross-border opportunities.

Oct 2019 – Present · 6 yrs 5 mos · New York, United States

• I work closely with small and mid-sized technology companies to generate qualified leads in the US and European markets. My approach starts with a deep understanding of each project, defining the ideal customer profile and key decision-makers. From there, I execute targeted demand generation and outbound strategies through channels such as Meta, LinkedIn, email, and digital campaigns. I focus on quality over volume, nurturing relationships and delivering leads aligned with the sales process, with the goal of creating real, scalable business opportunities.

Jun 2017 – Jan 2020 · 2 yrs 7 mos

• Nephrology line and Nutrition Special Medical Purpose.
• Head of the pipelin
• Design and execute the plan to launch new products
• Responsible for marketing and commercial plan of the company.
• sales force management

Jun 2017 – Jan 2020 · 2 yrs 7 mos

Jun 2011 – May 2017 · 5 yrs 11 mos

• Design and implement the marketing plan for the product.
• Design and implementation of Trade Marketing plan.
• Budget control of product marketing.
• Business marketing suppliers.
• Responsible for the Call Center Company (Tele Sales, Tele Marketing and CRM)
• Responsible for the boosters and drug sellers force.
• Control of the investment budget of the area
• Product Launch.
• Responsible for the digital multichannel strategy.

Aug 2008 – Jan 2011 · 2 yrs 5 mos

• Commercial Control for the professional division.
• Track sales and marketing spending.
• Design and implement marketing plans in costs and ROI.
• Managing the sales force in its business performance.
• Check with logistics service rate
• Meet monthly reports to senior management.
• Management of statistics and provide information to the sales force.
• Designing and settle monthly installments sales incentives.
• Check discount and Returns Company

Jan 2007 – Jul 2008 · 1 yr 6 mos

• Responsible for the commercial figure of this chain in Sell-In and Sell Out.
• Management of advisers Locator.
• Implementation of marketing plans of the company (Treade)
• Design plans for evacuation chain brand.
• Check the level of inventories.
• Management of the regional portfolio

Jan 2005 – Dec 2006 · 1 yr 11 mos

• Designing in conjunction with Regional Sales Management Sales Budget considering each product and channel marketing.
• Design and implement marketing plans to maintain inventory days to no more than 60 days.
• Meet the Installment Sale of Antioquia area (Channel Distributors and Large Area)
• Maintain portfolio of shopping centers to no more than 90 days
• Meet monthly sales reports.
• Conduct market research aimed at pharmaceutical trade channel in Medellin

May 2002 – Dec 2004 · 2 yrs 7 mos

• Generate statistical sales data of the company every day.
• Design and produce monthly sales reports to senior management and various sales and marketing.
• In conjunction with the Department of Business Support and Business Management, designing incentive schemes for sales and DDD (Data Medica tour) as settlement of commissions every month.
• Liquidate sales budget for Companies, Products, Channels, Regions and Representatives.
• Ask the Maintenance Management Module Commercial Company (Program Laptos orders and inventories and Palm)
• Check the expenditure generated by the sales force (Sales - Medical Visit)
• Coordinate the payment of the various Aid Sales Force (Sales - Medical Visit)