Vivek Rajukumar

CEO

Dubai, United Arab Emirates18 yrs experience
Highly StableAI Enabled

Key Highlights

  • Led digital commerce across multiple continents.
  • Built high-performance teams and developed leaders.
  • Mentored founders in over 20 countries.
Stackforce AI infers this person is a B2C E-commerce leader with extensive experience in digital transformation and marketplace strategies.

Contact

Skills

Core Skills

Executive LeadershipBusiness TransformationBusiness DevelopmentE-commerceProduct ManagementProduct MarketingNew Business DevelopmentDigital Strategy

Other Skills

ManagementBoard of DirectorsStrategic PartnershipsProduct AdoptionProgram ManagementOperational PlanningInternational Market EntryNew Venture LaunchDigital MarketingStrategic InsightsBusiness StrategyP&L ManagementBusiness PlanningManagement ConsultingStrategy

About

I am the CEO of 6thStreet, the #1 Fashion & Lifestyle commerce platform in GCC. We are redefining what it means to shop online in one of world’s fastest growing digital economies. I am a lifelong student of network businesses and marketplaces, with hands-on experience leading digital commerce in GCC, Europe, India, China, and Southeast Asia. My career spans leadership roles across business, technology, and operations, from building businesses from the ground up at Flipkart, to scaling multi-billion-dollar ecosystems at Amazon. I blend curiosity, analytical thinking and creativity to find simple, scalable solutions to complex problems. I take pride in building high performance teams and developing well-rounded leaders. Along the way, I have taken bold bets, failed often, and learnt relentlessly. These lessons now shape how I mentor bootstrapped founders in 20+ countries so they can skip these mistakes and scale faster.

Experience

6thstreet.com

Chief Executive Officer

Feb 2025Present · 1 yr 1 mo · Dubai, United Arab Emirates · On-site

Executive LeadershipManagementBoard of DirectorsBusiness TransformationStrategic Partnerships

Amazon

2 roles

General Manager - Europe Fashion Marketplace Business | P&L | Fee Strategy | FBA | Seller Experience

Promoted

Feb 2023Jan 2025 · 1 yr 11 mos · Luxembourg · On-site

  • I help Fashion selling partners grow their business and make Amazon the most loved fashion destination in Europe.
Business DevelopmentE-commerce

Head of Europe Marketplace Seller Success | Product Management | Product Marketing | Voice of Seller

Nov 2021Feb 2023 · 1 yr 3 mos · Luxembourg · On-site

  • I listen to selling partners, read between the lines and design simple solutions to complex problems to help them succeed.
Product MarketingProduct ManagementProduct AdoptionProgram ManagementOperational Planning

Landmark group

Group Head - International Omnichannel Partnerships | Ecommerce Marketplaces | New Market Launches

Jan 2019Sep 2021 · 2 yrs 8 mos · Dubai, Dubai, United Arab Emirates

  • Landmark Group is an entrepreneurial retail organization with a strong portfolio of value and mid-market fashion, baby and home brands. I work with the Group Digital Director to help accelerate the digital transformation journey. I build international ecommerce partnerships for our portfolio of brands to expand our presence to exciting growth markets like China, India and South East Asia.
New Business DevelopmentInternational Market EntryNew Venture LaunchDigital StrategyDigital Marketing

Flipkart

6 roles

Senior Director - Business Head, TVs | P&L Owner | Strategic Brand Partnerships | New Brand Launches

Jul 2018Dec 2018 · 5 mos

  • On a journey to put a TV in every household in India. Leading transformation of TV from Idiot Box to Smart 4K Theatre Experience!

Director - Business Head, TVs | P&L Management | Business Planning | Key Account Managemen

Promoted

Apr 2018Jun 2018 · 2 mos

  • On a journey to put a TV in every household in India. Leading transformation of TV from Idiot Box to Smart 4K Theatre Experience!

Director - Growth, TVs & Appliances | Product Management | Customer Experience | Marketing Campaign

Jul 2016Mar 2018 · 1 yr 8 mos

  • Built an intuitive and seamless shopping experience for TVs & Appliances for Indian consumers
  • 1. Differentiated customer experience across customer touch points
  • 2. Supply chain design to achieve industry best cost per unit, expand reach and deliver next day
  • 3. Activate new demand clusters through service optimization and localized marketing
  • 4. Launch value added services and drive adoption by brands and customers

Category Head - Home Furnishing & Decor | Customer Experience | Seller Acquisition | Merchandising

Dec 2015Jun 2016 · 6 mos

  • Manage category P&L, build category salience and drive sustainable growth
  • 1. Business strategy formulation and execution of annual operating plan
  • 2. Customer engagement and innovation to build salience
  • 3. Evangelize Flipkart platform amongst brands and sellers to scale the marketplace
  • 4. Leverage seller ecosystem to build new seller hubs and leverage untapped market potential
  • 5. Build product and supply chain capabilities to launch new sub-categories
  • 6. People leadership and development

Category Head - Books & Entertainment | P&L Owner | Pricing Strategy | Merchandising | CRM

Dec 2014Dec 2015 · 1 yr

  • Manage category P&L, strategic priorities and drive execution
  • 1. Business model innovation through brand and seller partnerships
  • 2. Product driven differentiation in customer, brand and seller experience
  • 3. Marketing, merchandising and customer engagement
  • 4. Business transactions, revenues and profitability
  • 5. People leadership and development

Head - Business Development, Trade Books | Buying | Key Account Management | Commercial Negotiation

Dec 2013Dec 2014 · 1 yr

  • Lead a rock star team to manage a portfolio of over 500 business partners globally
  • 1.Market development for eBooks
  • 2.New business models and product development support
  • 3.Partner relationship management and joint business planning
  • 4.Build properties to generate differentiated customer experience
  • 5.Marketing partnerships to build brands
  • 6.Process streamlining to reduce operations complexity and variability

Kpmg

Senior Management Consultant | Strategy | Operations | Key Account Management | Solution Sales

Jun 2007Nov 2013 · 6 yrs 5 mos · Bangalore

  • A. 25+ consulting assignments spanning Retail, Auto, Metals, EPC, Chemicals, Airports & Energy
  • B. Business development for clients in Retail
  • C. People management responsibility for 3-5 member consulting teams
  • D. Diverse solution experience - Market Assessment, Strategic Planning, Operations Improvement & Transaction Advisory
  • Key Solution Areas:
  • 1.Customer segmentation, Marketing strategy & Business plan (Retail)
  • 2.Business strategy & Execution plan (Airports, Infrastructure, EPC)
  • 3.Operations improvement through cost & throughput optimization (Power, Transformers)
  • 4.Corporate strategy, Synergy assessment and Business reconfiguration (Chemicals)
  • 5.Technology evolution & Competitiveness assessment (Metals)
  • 6.Commercial due diligence, Negotiation options, Bid strategy (Mining, Ports)

Education

Indian Institute of Management Bangalore

Post Graduate Diploma in Management (PGDM)

Jan 2005Jan 2007

College of Engineering Trivandrum

Bachelor of Technology (B.Tech.) — Electronics & Communication

Jan 2001Jan 2005

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