Rushikesh Date

Digital Marketing Specialist

Thane, Maharashtra, India5 yrs 1 mo experience

Key Highlights

  • Achieved consistent 4x ROAS on campaigns.
  • Scaled D2C revenue from ₹0 to ₹1L+/month in 90 days.
  • Managed ₹36L/month in ad spend effectively.
Stackforce AI infers this person is a Performance Marketing Specialist in the E-commerce and Advertising sectors.

Contact

Skills

Core Skills

Performance MarketingAdvertisingCreative Strategy

Other Skills

Strategic Marketing ManagementMeta AdvertisingAmazon AdvertisingMarketing Campaign ManagementBelow the Line AdvertisingVisual StorytellingData-Driven AdvertisingCampaignsInfluencer MarketingContent CreationCampaign ExecutionAdvertising SolutionsCampaign DevelopmentWritten CommunicationBusiness Analysis

About

Based on your resume, here's a LinkedIn description that balances job hunting, freelance credibility, and personal brand — all three things you're building right now: I help D2C brands grow faster by building performance marketing systems that actually convert — not just campaigns that spend budget. Over the last 5 years, I've worked across the full funnel—from architecting Meta and Google campaigns from scratch to managing ₹36L/month in ad spend with consistent 4x ROAS. I've worked with early-stage startups building from zero, premium D2C brands scaling aggressively, and 360° agencies managing multi-client performance simultaneously. What I actually do: Build and scale Meta & Google full-funnel campaign structures (TOFU → MOFU → BOFU) Manage performance budgets with disciplined A/B testing, creative rotation, and ROAS/CAC optimization Set up GA4 tracking, UTM architecture, and weekly dashboards that make decision-making faster Run influencer and UGC strategies that reduce CAC while building brand equity Scale D2C revenue on Amazon, Flipkart, and owned D2C channels I've run campaigns featuring Shubman Gill, Jacqueline Fernandez, and Karan Kundra. Secured a PKL brand partnership with Puneri Paltan. Launched a consumer tech brand from ₹0 to ₹1L+/month in 90 days. Meta Certified Media Buyer. Google Ads & GA4 Certified. MBA in Marketing from NMIMS. Currently open to senior performance marketing roles at high-growth D2C brands and selectively taking on freelance consulting for brands that want to scale on Meta, Google, or marketplaces. 📩 r15rushi@gmail.com

Experience

Sipwise smart bottles

Marketing Manager

Jul 2025Present · 8 mos · Navi Mumbai · On-site

  • Performance Optimization: Establish campaign KPIs and deliver comprehensive performance reporting (weekly/seasonal) to drive marketing efficiency and meet divisional benchmarks.
  • Innovation & Best Practices: Develop in-house marketing tools that are not only cost effective but "future-proof" solutions, while providing divisional stakeholders with actionable case studies and strategic recommendations.
  • Influencer Strategy: Collaborated with barter influencers to generate a start of social media (instagram) for Sipwise.
  • Directing end-to-end marketing operations optimizing a seamless omni-channel brand presence
  • Generated 200+ leads in a week for B2B collaborations through Meta.
  • Generated the first 100 D2C orders & 1 lakh+ revenue per month through Meta & Amazon ads with an average ROAS of 3.
Strategic Marketing ManagementAdvertisingPerformance Marketing

Icon.in

2 roles

Marketing Lead

Promoted

Jun 2024Jun 2025 · 1 yr · Mumbai · On-site

  • Increased digital engagement by 300% by leading ICON.in's brand transformation with high-quality visual storytelling and data-driven ads.
  • Collaborated with Karan Kundra, Shubhman Gill & Jacqueline Fernandez for the respective campaigns.
  • Achieved a 6x ROAS and 4% CTR on Meta platforms, boosting campaign efficiency by optimizing targeted ad strategies.
  • Collaborated with Pro Kabbadi league team, Puneri Paltan to be their luggage sponsors
  • Implemented influencer marketing strategy for meta ads to save costs and generate better ROAS.
Marketing Campaign ManagementBelow the Line AdvertisingPerformance MarketingAdvertising

Creative Head

Jan 2024Jun 2024 · 5 mos · Mumbai · On-site

  • Worked on:
  • Creative Strategy
  • Influencer Marketing (Worked with 150+ influencers).
  • Involved in photoshoots for the e-commerce listing and website images.
  • Involved in Influencer shoots; Generated 500+ creatives for Social Media, content channels.
Below the Line AdvertisingCampaignsCreative Strategy

Elements mediaworks

Sr. Creative Strategist

Apr 2022Dec 2023 · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

  • Worked as a Sr. Creative Strategist for Elements Mediaworks. My role as a strategist was:
  • To come up with different solutions for brand advertising.
  • To create ad campaigns for various brands.
  • To work with influencers and give them ideas and concepts for the brand that they are promoting.
  • To write influencer marketing scripts, TVC/DVC scripts and come up with new innovative advertising ideas.
  • Brands that I have worked with:
  • Diageo
  • AJIO
  • GAP
  • JIO Mart
  • Reliance Digital
  • Monster Energy
Below the Line AdvertisingCampaign ExecutionCreative Strategy

Tempest advertising

Content Executive

Nov 2020Mar 2022 · 1 yr 4 mos · Pune

  • Worked as a Video Content Executive at Tempest Advertising Pvt. Ltd.
Written Communication

Odigo digital

SEO intern

Jun 2019Dec 2019 · 6 mos · Mumbai

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA

Jul 2022Oct 2024

University of Mumbai

Bachelor of Mass Media — Communication and Media Studies

Jan 2017Jan 2020

Abhinav Vidyalaya ICSE

School

Jan 2009Jan 2015

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