May 2024 – Present · 1 yr 10 mos · Remote · Remote

• We help companies like Webflow, Oyster and GridGain orchestrate their GTM leveraging their CRM data + external signals and gain a deeper understanding of their Ideal Customer Profiles.
• We partner with B2B companies looking to scale efficiently by having access to the best data, closing gaps in their CRM and automating outbound and inbound processes. We orchestrate your GTM tech stack—Clay, HubSpot, Salesforce, LeanData, 6sense, and more.
• What You’ll Get When You Work With Us
• + Fully-enriched and automated inbound systems that reduce manual lift and maximize lead quality.
• + Scalable outbound programs powered by automation, data, and proven playbooks.
• + Deep Operational Expertise with 14+ years of combined experience in RevOps, Data, and AI—with ex-Deloitte and PwC team members who’ve been in the trenches.

Jul 2023 – Present · 2 yrs 8 mos · Remote

• https://clay.com/?via=revenue-hoop

Nov 2022 – May 2023 · 6 mos · Madrid, Remote · Remote

• Superside helps the world's leading brands like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.
• Achievements so far include:
• + Led the positioning and messaging for a new partner solution targeting a specific vertical.
• + Created the go-to-market motion to roll out above solution
• + Created a sales outbound cadence that skyrocketed performance and # of meetings booked with ICPs within 1 week of launch

Jan 2022 – Oct 2022 · 9 mos · Berlin, Germany

• Partnering with global airlines such as Lufthansa, Finnair, American Airlines, Air Canada, Etihad and many more, cargo.one is serving a fast-growing base of thousands of freight forwarders.
• cargo.one is backed by leading VCs including Bessemer Venture Partners and Index Ventures.
• + Built customer acquisition from 0 to 1
• + Led the strategy behind our first forwarder thought-leadership assets from ideation to finished product.
• + Launched the first user referral program, including the strategy behind the program's automation, experimentation and messaging which led to a notable contribution in user acquisition and revenue
• + Built the lead nurturing engine including email nurturing, lead qualification (lead scoring, mqls definitions) and managed a team of 3 lead researchers
• + Set up the digital infrastructure for performance marketing including: Google Ads & LinkedIn Ads

Jul 2019 – Dec 2021 · 2 yrs 5 mos

• Administrate, an emerging leader in Learning Tech helps enterprises streamline their entire L&D operation integrating with other business critical software, all in one platform.
• + I lead the Customer Acquisition marketing team at Administrate reporting directly to the VP of Marketing, and drove the outbound and inbound demand gen efforts to reach and engage new prospects relevant to enterprise sales globally. I led a team covering CRM & Marketing Ops, Website Management & Performance Marketing.
• + I researched, created and implemented a sophisticated lead scoring model that includes FIT, Engagement & Intent scores enabling a lead flow of high fit sales leads into our pipeline. I was involved in the strategic selection and management of marketing events all over the world, especially in North America.
• + Setup lead routing and weighting rules to ensure smooth lead hand-off to Sales leading to high signal-to-action ratio
• + Successes included creating and managing an ABM program that led to the generation of multiple Fortune500 enterprise leads MoM accelerating the movement of sales leads from MQLs to Discos.

May 2018 – Jul 2019 · 1 yr 2 mos

• I lead the marketing team between Edinburgh and Beirut reporting to the VP of marketing. I was in charge of managing key partners and relationships with advertising channels as well as developing B2B marketing campaigns, creating sales enablement pieces including competitive analysis evaluations and organizing webinars: topic and speaker selection as well as promotion. I was also involved in strategically selecting and organizing events all over the world with a special emphasis on the US.
• Successes included managing the enterprise marketing team which lead to the acquisition of one of the company's largest enterprise customers at the time.

Dec 2016 – May 2018 · 1 yr 5 mos

• As a senior marketing executive, I was responsible for developing personas for the Middle East and North Africa region and creating and managing targeted campaigns. I was involved in creating content that tailors for the region which included blog posts, email content and social media collateral.
• Successes included producing a video and written case study with a large customer of ours in Dubai that served as a key sales enablment asset. I was also involved in prodcuing three competitive analysis research to evaluate our positioning in the market and help our sales team sell better.

Jan 2015 – Jan 2015 · 0 mo

• I was responsible for art directing and designing campaigns for multinational brands and products. I reported to a Creative Director and worked closely on the visual development of online campaigns, video tutorials, billboards, printables and custom-designed products.
• Successes included creating the storyboard of a successful TV ad for a mobile-app developed by one of the leading taxi companies in Lebanon as well as producing a custom taxi booking booth placed at multiple hotels, restaurants and malls. I also was responsible for creating an end-to-end visual campaign for a big restaurant chain in Beirut and Saudi Arabia.

Jan 2014 – Dec 2016 · 2 yrs 11 mos

• As a Marketing Executive at Zardman, a renowned real estate business — I was in charge of taking the business online and digitalizing the company's lead generation efforts. That included strategically working on the online presence of the company through social media channels: specifically facebook advertisements; website management and online community engagement.
• I was also responsible for organizing industry events, diecting on-site shoots, creating monthly newsletters and coordinating with advertising agencies.
• Successes included curating social media campaigns that generated in sales opportunities while the market was suffering.